Targeted level of study
BAC +5
ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
Programme
Select a programme
Marketing, Innovation and Territories (MIT)
The Master's degree in Marketing, Innovation and Territories allows students to specialize in the sectors of territorial marketing, tourism and innovation. The objective is to support the multiple actors of the territories (local authorities, large companies, start-ups, accommodation providers, incubators, etc.) in their economic development, by training marketing specialists capable of reinforcing their attractiveness and their commercial success on an international scale.
Sport and Leisure Marketing (SLM)
The Master's degree in Sports and Leisure Marketing offers a specialization in marketing and digital marketing in the sports, leisure and tourism sectors. The courses take place over two years.
Marketing and Communication of Organisations (MCO)
The Master's degree in Marketing and Organizational Communication allows students to specialize in the field of marketing and organizational communication.
Wine Trade (CV)
The Master of Wine Trade trains sales managers specialized in the wine sector, with a high level of expertise based on marketing, negotiation and management skills, both nationally and internationally.
Marketing and Data Analytics (MDA)
This Master's degree provides students with training that covers the various facets of marketing and data analytics - the collection, management and analysis of data - in order to improve marketing performance. To this end, the course focuses on the process of marketing analytics from the development and use of statistical tools to effective communication to audiences via data visualization through applications in the key areas of strategic marketing (e.g. segmentation and targeting), digital marketing (e.g. effectiveness of online advertisements) and relationship marketing (e.g. customer capital or Customer Lifetime Value, CLV).
Mastering the marketing and sales environment
8 creditsPerformance management
3 creditsBusiness English
2 creditsMarketing law
3 credits
Developing market insights
11 creditsDevelop/formalise a marketing strategy
11 creditsStrategic Marketing
4 creditsDigital literacy
4 creditsStrategic management
3 credits
Optional
Supporting marketing decisions with statistical expertise
9 creditsCustomer analytics
3 creditsIntroduction to marketing analytics
3 creditsIntroduction to programming with R and Python
3 credits
Developing multi-channel customer relations
6 creditsManagement of marketing and sales teams
1 creditDistribution and merchandising
2 creditsCustomer strategy
3 credits
Integrating into working life (level 1)
10 creditsOperationalise your marketing strategy
5 creditsBrand management
2 creditsDigital marketing tools and analytics
2 creditsSegmentation and positioning techniques
2 credits
Optional
Preparing data to inform decision-making
12 creditsData management systems and IT tools
4 creditsPractice of data analysis software
4 creditsAdvanced programming in R and Python
4 credits
Adapting one's action to a professional context
10 creditsData visualisation and storytelling with data
4 creditsManagement and project management
3 creditsData challenge
3 credits
Mastering practical, theoretical and ethical marketing issues
8 creditsOptional
Formalise and adapt data analytics
12 creditsMaster 2 thesis
8 creditsProfessional project/Rech
4 credits
Developing customer relations through data science
10 creditsMultidimensional statistics
4 creditsData-Driven Approaches to CRM
2 creditsAdvanced customer analytics
4 credits
Optimising digital marketing with data science
8 creditsText mining
2 creditsAdvanced digital analytics
4 creditsData-Driven Approaches to Digital Marketing
2 credits
Optional
Develop/formalise a marketing strategy
ECTS
11 credits
Component
Montpellier Management
Strategic Marketing
ECTS
4 credits
Component
Montpellier Management
Strategic management
ECTS
3 credits
Component
Montpellier Management
Developing market insights
ECTS
11 credits
Component
Montpellier Management
Cross-cutting seminar 1 - professional conferences
ECTS
1 credit
Component
Montpellier Management
Qualitative Methods
ECTS
3 credits
Component
Montpellier Management
Quantitative Methods
ECTS
3 credits
Component
Montpellier Management
Mastering the marketing and sales environment
ECTS
8 credits
Component
Montpellier Management
Performance management
ECTS
3 credits
Component
Montpellier Management
Implementing a territorial development strategy
ECTS
9 credits
Component
Montpellier Management
Innovation marketing
ECTS
3 credits
Component
Montpellier Management
Management of tourist destinations
ECTS
3 credits
Component
Montpellier Management
Territorial marketing
ECTS
3 credits
Component
Montpellier Management
Developing multi-channel customer relations
ECTS
6 credits
Component
Montpellier Management
Management of marketing and sales teams
ECTS
1 credit
Component
Montpellier Management
Sales & Negotiation
ECTS
2 credits
Component
Montpellier Management
Operationalise your marketing strategy
ECTS
55 credits
Component
Montpellier Management
Segmentation and positioning techniques
ECTS
1 credit
Component
Montpellier Management
Digital marketing tools
ECTS
2 credits
Component
Montpellier Management
Integrating into working life (level 1)
ECTS
10 credits
Component
Montpellier Management
Cross-cutting seminar 2 - professional conferences
Component
Montpellier Management
Professional project 1
ECTS
1 credit
Component
Montpellier Management
To master the practical, theoretical and ethical issues
ECTS
8 credits
Component
Montpellier Management
In-depth study and research methodologies
ECTS
2 credits
Component
Montpellier Management
New perspectives on marketing research
ECTS
4 credits
Component
Montpellier Management
Cross-cutting seminar 3 - Ethics and professional responsibility
ECTS
2 credits
Component
Montpellier Management
Developing technological and societal innovations
ECTS
22 credits
Component
Montpellier Management
Smart city project management
ECTS
7 credits
Component
Montpellier Management
Innovation strategy
ECTS
5 credits
Component
Montpellier Management
Creativity and innovation techniques
ECTS
5 credits
Component
Montpellier Management
Sustainable development and innovation
ECTS
5 credits
Component
Montpellier Management
Integrating into working life (level 2)
ECTS
12 credits
Component
Montpellier Management
PROFESSIONAL PROJECT 2
ECTS
4 credits
Component
Montpellier Management
Promote the territory and its products at international level
ECTS
9 credits
Component
Montpellier Management
Marketing of "made in" and local products
ECTS
3 credits
Component
Montpellier Management
Territorial communication
ECTS
3 credits
Component
Montpellier Management
International marketing and trade
ECTS
3 credits
Component
Montpellier Management
Implementing a digital strategy in tourism
ECTS
9 credits
Component
Montpellier Management
Digital tools and practices
ECTS
3 credits
Component
Montpellier Management
Art, culture and digital
ECTS
3 credits
Component
Montpellier Management
Digital strategy and e-tourism
ECTS
3 credits
Component
Montpellier Management
DEVELOP/FORMALISE A MARKETING STRATEGY
ECTS
11 credits
Component
Montpellier Management
Strategic Marketing
ECTS
4 credits
Component
Montpellier Management
Strategic management
ECTS
3 credits
Component
Montpellier Management
MASTERING THE MARKETING AND SALES ENVIRONMENT
ECTS
8 credits
Component
Montpellier Management
Performance management
ECTS
3 credits
Component
Montpellier Management
DEVELOPING MARKET INSIGHTS
ECTS
11 credits
Component
Montpellier Management
Cross-cutting seminar 1 - professional conferences
ECTS
1 credit
Component
Montpellier Management
Qualitative Methods
ECTS
3 credits
Component
Montpellier Management
Quantitative Methods
ECTS
3 credits
Component
Montpellier Management
IMPLEMENT A DEVELOPMENT STRATEGY
ECTS
9 credits
Component
Montpellier Management
Web writing techniques (level 1)
ECTS
3 credits
Component
Montpellier Management
Computer graphics, tools, content creation and software (n1)
ECTS
3 credits
Component
Montpellier Management
OPERATIONALISING YOUR MARKETING STRATEGY
ECTS
5 credits
Component
Montpellier Management
Segmentation and positioning techniques
ECTS
1 credit
Component
Montpellier Management
International development of products and services
ECTS
3 credits
Component
Montpellier Management
INTEGRATING INTO WORKING LIFE
ECTS
10 credits
Component
Montpellier Management
Cross-cutting seminar 2 - professional conferences
Component
Montpellier Management
Professional Project: Challenge and serious game
ECTS
2 credits
Component
Montpellier Management
Federations, committees, institutions and associations level 1
ECTS
1 credit
Component
Montpellier Management
Dissertation and internship
ECTS
6 credits
Component
Montpellier Management
DEVELOPING MULTI-CHANNEL CUSTOMER RELATIONS
ECTS
6 credits
Component
Montpellier Management
Management of marketing and sales teams
ECTS
1 credit
Component
Montpellier Management
Distribution and merchandising
ECTS
2 credits
Component
Montpellier Management
FORMULATING AND IMPLEMENTING A MARKETING AND DIGITAL STRATEGY
ECTS
8 credits
Component
Montpellier Management
Digital project management in sport, leisure and tourism
ECTS
2 credits
Component
Montpellier Management
Marketing and digital strategies for products and services
ECTS
2 credits
Component
Montpellier Management
New perspectives on sport and tourism governance n2
ECTS
4 credits
Component
Montpellier Management
MASTER THE PRACTICAL, THEORETICAL AND ETHICAL ISSUES
ECTS
9 credits
Component
Montpellier Management
New perspectives on marketing research
ECTS
4 credits
Component
Montpellier Management
In-depth study and research methodologies
ECTS
3 credits
Component
Montpellier Management
Cross-cutting seminar 3 - Ethics and professional responsibility
ECTS
2 credits
Component
Montpellier Management
MASTER THE TOOLS OF DIGITAL COMMUNICATION
ECTS
13 credits
Component
Montpellier Management
Video Communication
ECTS
4 credits
Component
Montpellier Management
Increase the visibility of your content
ECTS
3 credits
Component
Montpellier Management
Digital communication, social media and computer graphics level 2
ECTS
2 credits
Component
Montpellier Management
Adwords campaign and paid referencing
ECTS
4 credits
Component
Montpellier Management
DEVELOPING CREATIVITY/NEW PRODUCTS AND REPUTATION
ECTS
8 credits
Component
Montpellier Management
Creation, distribution and marketing of products
ECTS
2 credits
Component
Montpellier Management
Organising your Internet watch
ECTS
2 credits
Component
Montpellier Management
New trends, creativity & development of new products
ECTS
2 credits
Component
Montpellier Management
E-reputation, community management and personal branding
ECTS
2 credits
Component
Montpellier Management
ACQUIRE KNOWLEDGE ABOUT YOUR ENVIRONMENT (Level 2)
ECTS
10 credits
Component
Montpellier Management
Development and financing of innovative projects for companies
ECTS
2 credits
Component
Montpellier Management
Responsible management and healthy sport
ECTS
3 credits
Component
Montpellier Management
Transversal seminar - responsible management
ECTS
2 credits
Component
Montpellier Management
Legal, fiscal / social environment of companies
ECTS
3 credits
Component
Montpellier Management
INTEGRATING INTO WORKING LIFE
ECTS
12 credits
Component
Montpellier Management
Internship and thesis
ECTS
7 credits
Component
Montpellier Management
Professional project: Project management
ECTS
5 credits
Component
Montpellier Management
Develop/formalise a marketing strategy
ECTS
11 credits
Component
Montpellier Management
Strategic Marketing
ECTS
4 credits
Component
Montpellier Management
Strategic management
ECTS
3 credits
Component
Montpellier Management
Developing market insights
ECTS
11 credits
Component
Montpellier Management
Cross-cutting seminar 1 - professional conferences
ECTS
1 credit
Component
Montpellier Management
Qualitative Methods
ECTS
3 credits
Component
Montpellier Management
Quantitative Methods
ECTS
3 credits
Component
Montpellier Management
Mastering the marketing and sales environment
ECTS
8 credits
Component
Montpellier Management
Performance management
ECTS
3 credits
Component
Montpellier Management
Operationalise your marketing strategy
ECTS
66 credits
Component
Montpellier Management
Digital marketing tools
ECTS
3 credits
Component
Montpellier Management
Segmentation and positioning techniques
ECTS
1 credit
Component
Montpellier Management
Developing multi-channel customer relations
ECTS
66 credits
Component
Montpellier Management
Management of marketing and sales teams
ECTS
1 credit
Component
Montpellier Management
Distribution and merchandising
ECTS
2 credits
Component
Montpellier Management
Establishing your communication strategy
ECTS
6 credits
Component
Montpellier Management
Institutional and Visual Communication
ECTS
3 credits
Component
Montpellier Management
Global communication strategy
ECTS
3 credits
Component
Montpellier Management
Integrating into working life
ECTS
12 credits
Component
Montpellier Management
Cross-cutting seminar 2 - professional conferences
Component
Montpellier Management
Communication: actors and market
ECTS
1 credit
Component
Montpellier Management
Dissertation and internship
ECTS
6 credits
Component
Montpellier Management
Professional Project: Challenge
ECTS
2 credits
Component
Montpellier Management
MASTERING THE TOOLS OF COMMUNICATION
ECTS
10 credits
Component
Montpellier Management
Brand content and writing techniques
ECTS
2 credits
Component
Montpellier Management
Visual and Video Communication
ECTS
4 credits
Component
Montpellier Management
Adwords campaign and paid referencing
ECTS
4 credits
Component
Montpellier Management
FORMULATING AND IMPLEMENTING A COMMUNICATION STRATEGY
ECTS
11 credits
Component
Montpellier Management
Event Communication
ECTS
2 credits
Component
Montpellier Management
Promotional communication and direct marketing
ECTS
4 credits
Component
Montpellier Management
Internal Communication and Employer Branding
ECTS
2 credits
Component
Montpellier Management
Advertising Communication
ECTS
3 credits
Component
Montpellier Management
MASTER THE PRACTICAL, THEORETICAL AND ETHICAL ISSUES
ECTS
9 credits
Component
Montpellier Management
New perspectives on marketing research
ECTS
4 credits
Component
Montpellier Management
In-depth study and research methodologies
ECTS
3 credits
Component
Montpellier Management
Cross-cutting seminar 3 - Ethics and professional responsibility
ECTS
2 credits
Component
Montpellier Management
DEVELOPING YOUR PRESS RELATIONS AND MANAGING YOUR REPUTATION
ECTS
8 credits
Component
Montpellier Management
Eloquence and Mediatraining
ECTS
2 credits
Component
Montpellier Management
Public relations and influence marketing
ECTS
2 credits
Component
Montpellier Management
E-reputation and Community Management
ECTS
2 credits
Component
Montpellier Management
ENVISIONING THE FUTURE OF COMMUNICATION
ECTS
10 credits
Component
Montpellier Management
Social and responsible communication
ECTS
2 credits
Component
Montpellier Management
Current Issues in the media industry
ECTS
3 credits
Component
Montpellier Management
New Perspectives on Communication Research
ECTS
3 credits
Component
Montpellier Management
INTEGRATING INTO WORKING LIFE
ECTS
12 credits
Component
Montpellier Management
Professional project: Project management
ECTS
5 credits
Component
Montpellier Management
Develop/formalise a marketing strategy
ECTS
11 credits
Component
Montpellier Management
Strategic Marketing
ECTS
4 credits
Component
Montpellier Management
Strategic management
ECTS
3 credits
Component
Montpellier Management
Developing market insights
ECTS
11 credits
Component
Montpellier Management
Cross-cutting seminar 1 - professional conferences
ECTS
1 credit
Component
Montpellier Management
Qualitative Methods
ECTS
3 credits
Component
Montpellier Management
Quantitative Methods
ECTS
3 credits
Component
Montpellier Management
Mastering the marketing and sales environment
ECTS
10 credits
Component
Montpellier Management
Performance management
ECTS
3 credits
Component
Montpellier Management
Presentation of the wine sector
ECTS
2 credits
Component
Montpellier Management
Wine economics and marketing
ECTS
7 credits
Component
Montpellier Management
Knowledge of wines and vineyards
ECTS
3 credits
Component
Montpellier Management
Accounting and tax management of wine-producing organisations
ECTS
1 credit
Component
Montpellier Management
Integrating into working life (level 1)
ECTS
12 credits
Component
Montpellier Management
Cross-cutting seminar 2 - professional conferences
Component
Montpellier Management
Professional Project 1: Challenge or Serious Game
ECTS
2 credits
Component
Montpellier Management
Developing multi-channel customer relations
ECTS
6 credits
Component
Montpellier Management
Management of marketing and sales teams
ECTS
1 credit
Component
Montpellier Management
Sales & Negotiation
ECTS
2 credits
Component
Montpellier Management
Operationalise your marketing strategy
ECTS
5 credits
Component
Montpellier Management
Segmentation and positioning techniques
ECTS
1 credit
Component
Montpellier Management
Digital marketing tools
ECTS
2 credits
Component
Montpellier Management
Marketing the wines
ECTS
12 credits
Component
Montpellier Management
Pricing, non-media communication and wine distribution
ECTS
4 credits
Component
Montpellier Management
Website design and e-commerce & google certification
ECTS
4 credits
Component
Montpellier Management
To master the practical, theoretical and ethical issues
ECTS
8 credits
Component
Montpellier Management
Cross-cutting seminar 3 - Ethics and professional responsibility
ECTS
2 credits
Component
Montpellier Management
New perspectives on marketing research
ECTS
4 credits
Component
Montpellier Management
In-depth study and research methodologies
ECTS
2 credits
Component
Montpellier Management
Developing an offer in the wine sector
ECTS
10 credits
Component
Montpellier Management
New trends in wine consumption
ECTS
2 credits
Component
Montpellier Management
Product and packaging design
ECTS
2 credits
Component
Montpellier Management
Knowledge of wines and terroirs (level 2)
ECTS
4 credits
Component
Montpellier Management
Operationalising development strategies
ECTS
10 credits
Component
Montpellier Management
Appellations and quality signs
ECTS
2 credits
Component
Montpellier Management
International markets developmentÂ
ECTS
4 credits
Component
Montpellier Management
International negotiation
ECTS
2 credits
Component
Montpellier Management
Supply Chain Management
ECTS
2 credits
Component
Montpellier Management
Managing a wine business
ECTS
8 credits
Component
Montpellier Management
Creation/takeover of a wine business
ECTS
2 credits
Component
Montpellier Management
Wine, commercial and social legislation
ECTS
4 credits
Component
Montpellier Management
Integrating into working life (level 2)
ECTS
12 credits
Component
Montpellier Management
PROFESSIONAL PROJECT 2
ECTS
4 credits
Component
Montpellier Management
Mastering the marketing and sales environment
ECTS
8 credits
Component
Montpellier Management
Performance management
ECTS
3 credits
Component
Montpellier Management
Developing market insights
ECTS
11 credits
Component
Montpellier Management
Cross-cutting seminar 1 - professional conferences
ECTS
1 credit
Component
Montpellier Management
Qualitative Methods
ECTS
3 credits
Component
Montpellier Management
Quantitative Methods
ECTS
3 credits
Component
Montpellier Management
Develop/formalise a marketing strategy
ECTS
11 credits
Component
Montpellier Management
Strategic Marketing
ECTS
4 credits
Component
Montpellier Management
Strategic management
ECTS
3 credits
Component
Montpellier Management
Supporting marketing decisions with statistical expertise
ECTS
9 credits
Component
Montpellier Management
Introduction to marketing analytics
ECTS
3 credits
Component
Montpellier Management
Introduction to programming with R and Python
ECTS
3 credits
Component
Montpellier Management
Developing multi-channel customer relations
ECTS
6 credits
Component
Montpellier Management
Management of marketing and sales teams
ECTS
1 credit
Component
Montpellier Management
Distribution and merchandising
ECTS
2 credits
Component
Montpellier Management
Integrating into working life (level 1)
ECTS
10 credits
Component
Montpellier Management
Cross-cutting seminar 2 - professional conferences
Component
Montpellier Management
Professional Project 1: Challenge or Serious Game
ECTS
1 credit
Component
Montpellier Management
Operationalise your marketing strategy
ECTS
5 credits
Component
Montpellier Management
Digital marketing tools and analytics
ECTS
2 credits
Component
Montpellier Management
Segmentation and positioning techniques
ECTS
2 credits
Component
Montpellier Management
Preparing data to inform decision-making
ECTS
12 credits
Component
Montpellier Management
Data management systems and IT tools
ECTS
4 credits
Component
Montpellier Management
Practice of data analysis software
ECTS
4 credits
Component
Montpellier Management
Advanced programming in R and Python
ECTS
4 credits
Component
Montpellier Management
Adapting one's action to a professional context
ECTS
10 credits
Component
Montpellier Management
Data visualisation and storytelling with data
ECTS
4 credits
Component
Montpellier Management
Management and project management
ECTS
3 credits
Component
Montpellier Management
Mastering practical, theoretical and ethical marketing issues
ECTS
8 credits
Component
Montpellier Management
New perspectives on marketing research
ECTS
4 credits
Component
Montpellier Management
In-depth study and research methodology
ECTS
2 credits
Component
Montpellier Management
Cross-cutting seminar - Ethics and professional responsibility
ECTS
2 credits
Component
Montpellier Management
Formalise and adapt data analytics
ECTS
12 credits
Component
Montpellier Management
Professional project/Rech
ECTS
4 credits
Component
Montpellier Management
Developing customer relations through data science
ECTS
10 credits
Component
Montpellier Management
Multidimensional statistics
ECTS
4 credits
Component
Montpellier Management
Data-Driven Approaches to CRM
ECTS
2 credits
Component
Montpellier Management
Advanced customer analytics
ECTS
4 credits
Component
Montpellier Management
Optimising digital marketing with data science
ECTS
8 credits
Component
Montpellier Management
Advanced digital analytics
ECTS
4 credits
Component
Montpellier Management
Data-Driven Approaches to Digital Marketing
ECTS
2 credits
Component
Montpellier Management