Economics - Management, Sciences, Agriculture - Food

MASTER MARKETING, SALES

  • Target level of study

    BAC +5

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

Program

Select a program

Marketing, Innovation and Territories (MIT)

The Master's degree in Marketing, Innovation and Territories specializes in territorial marketing, tourism and innovation.

 

See the complete page of this course

  • Drawing up/formalizing a marketing strategy

    11 credits

    • Strategic Marketing

      5 credits21h

    • Digital culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Develop market insights

    13 credits

    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h

    • Qualitative Methods

    • Qualitative Methods

      4 credits15h

    • Quantitative Methods

    • Consumer behavior

      5 credits21h

    • Quantitative Methods

      4 credits21h

  • Master your marketing and sales environment

    5 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Implement a development strategy for the region

    9 credits

    • Innovation marketing

      3 credits

    • Tourism Destination Management

      3 credits

    • Territorial marketing

      3 credits

  • Developing multi-channel customer relations

    5 credits

    • Management of marketing and sales teams

      1 credits12h

    • Customer strategy

      3 credits21h

    • Sales & negotiation

      2 credits

  • Operationalize your marketing strategy

    6 credits

    • Brand management

      2 credits18h

    • Segmentation and positioning techniques

      1 credits

    • Digital marketing tools

      2 credits

  • Integrating into professional life (level 1)

    10 credits

    • MASTER 1 INTERNSHIP THESIS

      5 credits3h

    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h

    • Professional project 1

      1 credits

    • Business English

      2 credits

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

Sports and Leisure Marketing (MSL)

The Master's degree in Sports and Leisure Marketing specializes in marketing and digital marketing in the sports, leisure and tourism sectors. 

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  • DEVELOPING/FORMALIZING A MARKETING STRATEGY

    11 credits

    • Strategic Marketing

      5 credits21h

    • Digital culture

      4 credits21h

    • Strategic management

      3 credits18h

  • MASTER YOUR MARKETING AND SALES ENVIRONMENT

    5 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • DEVELOPING MARKET INSIGHTS

    13 credits

    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h

    • Qualitative Methods

      4 credits15h

    • Qualitative Methods

    • Consumer behavior

      5 credits21h

    • Quantitative Methods

    • Quantitative Methods

      4 credits21h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • IMPLEMENTING A DEVELOPMENT STRATEGY

    9 credits

    • Web copywriting ( level 1)

      3 credits

    • Computer graphics, tools, content creation and software (n1)

      3 credits

  • OPERATIONALIZING YOUR MARKETING STRATEGY

    6 credits

    • Brand management

      2 credits18h

    • Segmentation and positioning techniques

      1 credits

    • International development of products and services

      3 credits

  • INTEGRATING INTO PROFESSIONAL LIFE

    10 credits

    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h

    • Professional Project: Challenge and serious game

      2 credits

    • MSL internship report

      1 credits

    • Dissertation and internship

      6 credits3h

    • Business English

      2 credits

  • DEVELOPING MULTI-CHANNEL CUSTOMER RELATIONS

    5 credits

    • Management of marketing and sales teams

      1 credits12h

    • Customer strategy

      3 credits21h

    • Distribution and merchandising

      1 credits18h

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

Marketing and Communication for Organizations (MCO)

The Master's degree in Marketing and Organizational Communication is a specialized course in the field of marketing and organizational communication.

See the complete page of this course

  • Drawing up/formalizing a marketing strategy

    11 credits

    • Strategic Marketing

      5 credits21h

    • Digital culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Develop market insights

    13 credits

    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h

    • Quantitative Methods

    • Qualitative Methods

      4 credits15h

    • Consumer behavior

      5 credits21h

    • Qualitative Methods

    • Quantitative Methods

      4 credits21h

  • Master your marketing and sales environment

    5 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Operationalize your marketing strategy

    6 credits

    • Brand management

      2 credits18h

    • Digital marketing tools

      3 credits

    • Segmentation and positioning techniques

      1 credits

  • Developing multi-channel customer relations

    5 credits

    • Management of marketing and sales teams

      1 credits12h

    • Customer strategy

      3 credits21h

    • Distribution and merchandising

      1 credits18h

  • Establishing your communication strategy

    8 credits

    • Corporate and Visual Communication

      3 credits

    • Global communication strategy

      3 credits

  • Integrating into professional life

    11 credits

    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h

    • Business English

      2 credits

    • Communication: players and market

      1 credits

    • M1 MCO Internship thesis

      6 credits

    • Professional project: Challenge

      2 credits

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

Wine Trade (CV)

The Master of Wine Business is a high-level course specializing in the wine industry.

Joint Master's program with Montpellier Management and Institut Agro Montpellier.

See the complete page of this course

  • Drawing up/formalizing a marketing strategy

    11 credits

    • Strategic Marketing

      5 credits21h

    • Digital culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Develop market insights

    13 credits

    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h

    • Qualitative Methods

      4 credits15h

    • Consumer behavior

      5 credits21h

    • Quantitative Methods

      4 credits21h

  • Master your marketing and sales environment

    8 credits

    • Performance management

      3 credits21h

    • Presentation of the wine industry

      2 credits

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Wine economics and marketing

    8 credits

    • Wine marketing

      3 credits

    • Knowledge of wines and vineyards

      3 credits

    • Accounting and tax management for wine-producing organizations

      1 credits

  • Integrating into professional life (level 1)

    11 credits

    • Business English

      2 credits

    • MASTER 1 INTERNSHIP THESIS

      6 credits

    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h

    • Professional project 1: Challenge or Serious Game

      2 credits

  • Developing multi-channel customer relations

    5 credits

    • Management of marketing and sales teams

      1 credits12h

    • Sales & negotiation

      2 credits

    • Customer strategy

      3 credits21h

  • Operationalize your marketing strategy

    6 credits

    • Brand management

      2 credits18h

    • Segmentation and positioning techniques

      1 credits

    • Digital marketing tools

      2 credits

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

Marketing and Data Analytics (MDA)

The Master's in Marketing and Data Analytics is a course at the crossroads of marketing and data analysis.

It trains managers capable of processing data and drawing up concrete proposals for action.

See the complete page of this course

  • Master your marketing and sales environment

    5 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits15h

    • Marketing law

      3 credits21h

  • Develop market insights

    13 credits

    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h

    • Quantitative Methods

      15h

    • Qualitative Methods

      4 credits15h

    • Consumer behavior

      5 credits21h

    • Quantitative Methods

      4 credits21h

    • Qualitative Methods

      9h

  • Drawing up/formalizing a marketing strategy

    12 credits

    • Strategic Marketing

      5 credits21h

    • Digital culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Supporting marketing decisions with stats expertise

    9 credits

    • Customer analytics

      3 credits21h

    • Introduction to marketing analytics

      3 credits21h

    • Introduction to programming with R and Python

      3 credits21h

  • Developing multi-channel customer relations

    5 credits

    • Management of marketing and sales teams

      1 credits12h

    • Distribution and merchandising

      2 credits18h

    • Customer strategy

      3 credits21h

  • Integrating into professional life (level 1)

    10 credits

    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h

    • Business English

      2 credits15h

    • MASTER 1 INTERNSHIP THESIS

      6 credits3h

    • Professional project 1: Challenge or Serious Game

      1 credits12h

  • Operationalize your marketing strategy

    6 credits

    • Brand management

      2 credits18h

    • Digital marketing tools and analytics

      2 credits12h

    • Segmentation and positioning techniques

      1 credits12h

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h