Economics - Management, Science, Agriculture - Food

MASTER MARKETING, SALES

  • Targeted level of study

    BAC +5

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

Program

Select a program

Marketing, Innovation and Territories (MIT)

The Master's degree in Marketing, Innovation and Territories specializes in territorial marketing, tourism and innovation.

 

See the complete page of this course

  • Develop/formalize a marketing strategy

    11 credits

    • Strategic Marketing

      4 credits21h

    • Digital Culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Develop market insights

    11 credits

    • Cross-cutting seminar 1 - professional conferences

      1 credits6h

    • Qualitative Methods

    • Qualitative Methods

      3 credits9h

    • Quantitative Methods

    • Consumer behaviour

      4 credits21h

    • Quantitative Methods

      3 credits12h

  • Mastering the marketing and sales environment

    8 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Implement a development strategy for the territory

    9 credits

    • Marketing of innovation

      3 credits

    • Management of tourist destinations

      3 credits

    • Territorial marketing

      3 credits

  • Develop multi-channel customer relations

    6 credits

    • Management of marketing and sales teams

      1 credits12h

    • Customer strategy

      3 credits21h

    • Sales & Negotiation

      2 credits

  • Operationalize your marketing strategy

    5 credits

    • Brand management

      2 credits18h

    • Segmentation and positioning techniques

      1 credits

    • Digital marketing tools

      2 credits

  • Integrating into professional life (level 1)

    10 credits

    • THESIS INTERNSHIP MASTER 1

      5 credits3h

    • Cross-cutting seminar 2 - professional conferences

      6h

    • Professional project 1

      1 credits

    • Business English

      2 credits

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

  • To master the practical, theoretical and ethical issues

    8 credits

    • In-depth study and research methodologies

      2 credits

    • New perspectives on marketing research

      4 credits

    • Cross-cutting seminar 3 - Ethics and professional responsibility

      2 credits

  • Develop technological and societal innovations

    22 credits

    • Smart city project management

      7 credits

    • Innovation strategy

      5 credits

    • Creativity and innovation techniques

      5 credits

    • Sustainable development and innovation

      5 credits

  • Optional

    • Optional sport

  • Integrating into professional life (level 2)

    12 credits

    • PROFESSIONAL PROJECT 2

      4 credits

    • THESIS INTERNSHIP MASTER 2

      8 credits

  • Promote the territory and its products at the international level

    9 credits

    • Marketing of "made in" and local products

      3 credits

    • Territorial communication

      3 credits

    • International marketing and trade

      3 credits

  • Implementing a digital strategy in tourism

    9 credits

    • Digital tools and practices

      3 credits

    • Art, culture and digital

      3 credits

    • Digital strategy and e-tourism

      3 credits

  • Optional

    • Optional sport

Sport and Leisure Marketing (SLM)

The Master's degree in Sports and Leisure Marketing specializes in marketing and digital marketing in the sports, leisure and tourism sectors. 

See the complete page of this course

  • DEVELOP/FORMALIZE A MARKETING STRATEGY

    11 credits

    • Strategic Marketing

      4 credits21h

    • Digital Culture

      4 credits21h

    • Strategic management

      3 credits18h

  • MASTERING THE MARKETING AND SALES ENVIRONMENT

    8 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • DEVELOP MARKET INSIGHTS

    11 credits

    • Cross-cutting seminar 1 - professional conferences

      1 credits6h

    • Qualitative Methods

      3 credits9h

    • Qualitative Methods

    • Consumer behaviour

      4 credits21h

    • Quantitative Methods

    • Quantitative Methods

      3 credits12h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • IMPLEMENT A DEVELOPMENT STRATEGY

    9 credits

    • Web writing technique (level 1)

      3 credits

    • Computer graphics, tools, content creation and software (n1)

      3 credits

  • OPERATIONALIZE YOUR MARKETING STRATEGY

    5 credits

    • Brand management

      2 credits18h

    • Segmentation and positioning techniques

      1 credits

    • International development of products and services

      3 credits

  • INTEGRATE INTO PROFESSIONAL LIFE

    10 credits

    • Cross-cutting seminar 2 - professional conferences

      6h

    • Professional Project: Challenge and serious game

      2 credits

    • MSL internship report

      1 credits

    • Dissertation and professional internship

      6 credits3h

    • Business English

      2 credits

  • DEVELOP THE MULTI-CHANNEL CUSTOMER RELATIONSHIP

    6 credits

    • Management of marketing and sales teams

      1 credits12h

    • Customer strategy

      3 credits21h

    • Distribution and merchandising

      2 credits18h

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

  • FORMULATE AND IMPLEMENT YOUR MARKETING AND DIGITAL STRATEGY

    8 credits

    • Digital project management in sports, leisure and tourism

      2 credits

    • Marketing and digital strategies for products and services

      2 credits

    • New perspectives on sport and tourism governance n2

      4 credits

  • MASTER THE PRACTICAL, THEORETICAL AND ETHICAL ISSUES

    9 credits

    • New perspectives on marketing research

      4 credits

    • In-depth study and research methodologies

      3 credits

    • Cross-cutting seminar 3 - Ethics and professional responsibility

      2 credits

  • MASTER THE TOOLS OF DIGITAL COMMUNICATION

    13 credits

    • Video Communication

      4 credits

    • Increase the visibility of your content

      3 credits

    • Digital communication, social media and computer graphics level 2

      2 credits

    • Adwords campaign and paid referencing

      4 credits

  • DEVELOP CREATIVITY/NEW PRODUCTS AND REPUTATION

    10 credits

    • Creation, distribution and marketing of products

      2 credits

    • Organization of its monitoring on the Internet

      2 credits

    • New trends, creativity & development of new products

      2 credits

    • E-reputation, Community Management and personal branding

      2 credits

  • ACQUIRE KNOWLEDGE ABOUT YOUR ENVIRONMENT (Level 2)

    8 credits

    • Development and financing of innovative projects for companies

      2 credits

    • Responsible management and healthy sports

      3 credits

    • Transversal seminar - responsible management

      2 credits

    • Legal, fiscal and social environment of companies

      3 credits

  • INTEGRATE INTO PROFESSIONAL LIFE

    12 credits

    • Internship and thesis

      7 credits

    • Professional project: Project management

      5 credits

Marketing and Communication of Organizations (MCO)

The Master's degree in Marketing and Organizational Communication is a specialized course in the field of marketing and organizational communication.

See the complete page of this course

  • Develop/formalize a marketing strategy

    11 credits

    • Strategic Marketing

      4 credits21h

    • Digital Culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Develop market insights

    11 credits

    • Cross-cutting seminar 1 - professional conferences

      1 credits6h

    • Quantitative Methods

    • Qualitative Methods

      3 credits9h

    • Consumer behaviour

      4 credits21h

    • Qualitative Methods

    • Quantitative Methods

      3 credits12h

  • Mastering the marketing and sales environment

    8 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Operationalize your marketing strategy

    5 credits

    • Brand management

      2 credits18h

    • Digital marketing tools

      3 credits

    • Segmentation and positioning techniques

      1 credits

  • Develop multi-channel customer relations

    6 credits

    • Management of marketing and sales teams

      1 credits12h

    • Customer strategy

      3 credits21h

    • Distribution and merchandising

      2 credits18h

  • Establishing a communication strategy

    8 credits

    • Institutional and Visual Communication

      3 credits

    • Global communication strategy

      3 credits

  • Integrating into professional life

    11 credits

    • Cross-cutting seminar 2 - professional conferences

      6h

    • Business English

      2 credits

    • Communication: actors and market

      1 credits

    • M1 MCO Internship thesis

      6 credits

    • Professional Project: Challenge

      2 credits

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

  • MASTER THE TOOLS OF COMMUNICATION

    10 credits

  • FORMULATE AND OPERATIONALIZE YOUR COMMUNICATION STRATEGY

    11 credits

  • MASTER THE PRACTICAL, THEORETICAL AND ETHICAL ISSUES

    9 credits

  • Optional

    • Optional sport

  • DEVELOP YOUR PRESS RELATIONS AND MANAGE YOUR REPUTATION

    8 credits

    • Eloquence and Mediatraining

      2 credits

    • Public relations and influence marketing

      2 credits

    • Press Relations

      2 credits

    • E-reputation and Community Management

      2 credits

  • ENVISIONING THE FUTURE OF COMMUNICATION

    10 credits

    • Social and responsible communication

      2 credits

    • Current Issues in the media industry

      3 credits

    • New Perspectives on Communication Research

      3 credits

    • Media law

      2 credits

  • INTEGRATE INTO PROFESSIONAL LIFE

    12 credits

    • Internship thesis

      7 credits

    • Professional project: Project management

      5 credits

  • Optional

    • Optional sport

Wine Trade (CV)

The Master of Wine Business is a high-level course specializing in the wine industry.

Joint Master's program with Montpellier Management and Institut Agro Montpellier.

See the complete page of this course

  • Develop/formalize a marketing strategy

    11 credits

    • Strategic Marketing

      4 credits21h

    • Digital Culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Develop market insights

    11 credits

    • Cross-cutting seminar 1 - professional conferences

      1 credits6h

    • Qualitative Methods

      3 credits9h

    • Consumer behaviour

      4 credits21h

    • Quantitative Methods

      3 credits12h

  • Mastering the marketing and sales environment

    8 credits

    • Performance management

      3 credits21h

    • Presentation of the wine industry

      2 credits

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Economics and marketing of wine

    7 credits

    • Wine marketing

      3 credits

    • Knowledge of wines and vineyards

      3 credits

    • Accounting and tax management of wine-producing organizations

      1 credits

  • Integrating into professional life (level 1)

    12 credits

    • Business English

      2 credits

    • THESIS INTERNSHIP MASTER 1

      6 credits

    • Cross-cutting seminar 2 - professional conferences

      6h

    • Professional Project 1: Challenge or Serious Game

      2 credits

  • Develop multi-channel customer relations

    6 credits

    • Management of marketing and sales teams

      1 credits12h

    • Sales & Negotiation

      2 credits

    • Customer strategy

      3 credits21h

  • Operationalize your marketing strategy

    5 credits

    • Brand management

      2 credits18h

    • Segmentation and positioning techniques

      1 credits

    • Digital marketing tools

      2 credits

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

  • Marketing the wines

    12 credits

    • Wine communication

      4 credits

    • Pricing, non-media communication and wine distribution

      4 credits

    • Website design and e-commerce & google certification

      4 credits

  • To master the practical, theoretical and ethical issues

    8 credits

    • Cross-cutting seminar 3 - Ethics and professional responsibility

      2 credits

    • New perspectives on marketing research

      4 credits

    • In-depth study and research methodologies

      2 credits

  • Develop an offer in the wine sector

    10 credits

    • New trends in wine consumption

      2 credits

    • Wine tourism

      2 credits

    • Product and packaging design

      2 credits

    • Knowledge of wines and terroirs (level 2)

      4 credits

  • Optional

    • Optional sport

  • Operationalize development strategies

    10 credits

    • Appellations and signs of quality

      2 credits

    • International markets development 

      4 credits

    • International negotiation

      2 credits

    • Supply Chain Management

      2 credits

  • Managing a wine company

    8 credits

    • Team management

      2 credits

    • Creation/takeover of a wine-producing company

      2 credits

    • Wine, commercial and social legislation

      4 credits

  • Integrating into professional life (level 2)

    12 credits

    • THESIS INTERNSHIP MASTER 2

      8 credits

    • PROFESSIONAL PROJECT 2

      4 credits

  • Optional

    • Optional sport

Marketing and Data Analytics (MDA)

The Master's in Marketing and Data Analytics is a course at the crossroads of marketing and data analysis.

It trains managers capable of processing data and drawing up concrete proposals for action.

See the complete page of this course

  • Mastering the marketing and sales environment

    8 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits15h

    • Marketing law

      3 credits21h

  • Develop market insights

    11 credits

    • Cross-cutting seminar 1 - professional conferences

      1 credits6h

    • Quantitative Methods

      15h

    • Qualitative Methods

      3 credits9h

    • Consumer behaviour

      4 credits21h

    • Quantitative Methods

      3 credits12h

    • Qualitative Methods

      9h

  • Develop/formalize a marketing strategy

    11 credits

    • Strategic Marketing

      4 credits21h

    • Digital Culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Supporting marketing decisions with statistical expertise

    9 credits

    • Customer analytics

      3 credits21h

    • Introduction to marketing analytics

      3 credits21h

    • Introduction to programming with R and Python

      3 credits21h

  • Develop multi-channel customer relations

    6 credits

    • Management of marketing and sales teams

      1 credits12h

    • Distribution and merchandising

      2 credits18h

    • Customer strategy

      3 credits21h

  • Integrating into professional life (level 1)

    10 credits

    • Cross-cutting seminar 2 - professional conferences

      6h

    • Business English

      2 credits15h

    • THESIS INTERNSHIP MASTER 1

      6 credits3h

    • Professional Project 1: Challenge or Serious Game

      1 credits12h

  • Operationalize your marketing strategy

    5 credits

    • Brand management

      2 credits18h

    • Digital marketing tools and analytics

      2 credits12h

    • Segmentation and positioning techniques

      1 credits12h

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

  • Prepare data to inform decision making

    12 credits

    • Data management systems and IT tools

      4 credits

    • Practice of data analysis software

      4 credits

    • Advanced programming with R and Python

      4 credits

  • Adapting one's action to a professional context

    10 credits

    • Data visualization and storytelling with data

      4 credits

    • Management and project management

      3 credits

    • Data challenge

      3 credits

  • Master practical, theoretical and ethical marketing issues

    8 credits

    • New perspectives on marketing research

      4 credits

    • In-depth study and research methodology

      2 credits

    • Transversal seminar - Ethics and professional responsibility

      2 credits

  • Optional

    • Optional sport

  • Formalize and adapt data analytics

    12 credits

    • Master 2 thesis

      8 credits

    • Professional project/Rech

      4 credits

  • Developing customer relationships through data science

    10 credits

    • Multidimensional statistics

      4 credits

    • Data-Driven Approaches to CRM

      2 credits

    • Advanced customer analytics

      4 credits

  • Deciphering the digital ecosystem as part of a marketing strategy

    8 credits

    • Analysis of text data (text mining)

      2 credits

    • Advanced digital analytics

      4 credits

    • Data-Driven Approaches to Digital Marketing

      2 credits

  • Optional

    • Optional sport