Economics - Management, Sciences, Agriculture - Food

MASTER MARKETING, SALES

  • Target level of study

    BAC +5

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

Program

Select a program

Master of Marketing, Innovation and Territories (MIT)

The Master's degree in Marketing, Innovation and Territories specializes in territorial marketing, tourism and innovation.

 

See the complete page of this course

  • Drawing up/formalizing a marketing strategy

    11 credits

    • Strategic Marketing

      5 credits21h

    • Digital culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Develop market insights

    13 credits

    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h

    • Qualitative Methods

    • Qualitative Methods

      4 credits15h

    • Quantitative Methods

    • Consumer behavior

      5 credits21h

    • Quantitative Methods

      4 credits21h

  • Master your marketing and sales environment

    5 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Implement a development strategy for the region

    9 credits

    • Innovation marketing

      3 credits

    • Tourism Destination Management

      3 credits

    • Territorial marketing

      3 credits

  • Developing multi-channel customer relations

    5 credits

    • Management of marketing and sales teams

      1 credits12h

    • Customer strategy

      3 credits21h

    • Sales & negotiation

      2 credits

  • Operationalize your marketing strategy

    6 credits

    • Brand management

      2 credits18h

    • Segmentation and positioning techniques

      1 credits

    • Digital marketing tools

      2 credits

  • Integrating into professional life (level 1)

    10 credits

    • MASTER 1 INTERNSHIP THESIS

      5 credits3h

    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h

    • Professional project 1

      1 credits

    • Business English

      2 credits

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

Master of Sports and Leisure Marketing (MSL)

The Master's degree in Sports and Leisure Marketing specializes in marketing and digital marketing in the sports, leisure and tourism sectors. 

See the complete page of this course

  • DEVELOPING/FORMALIZING A MARKETING STRATEGY

    11 credits

    • Strategic Marketing

      5 credits21h

    • Digital culture

      4 credits21h

    • Strategic management

      3 credits18h

  • MASTER YOUR MARKETING AND SALES ENVIRONMENT

    5 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • DEVELOPING MARKET INSIGHTS

    13 credits

    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h

    • Qualitative Methods

      4 credits15h

    • Qualitative Methods

    • Consumer behavior

      5 credits21h

    • Quantitative Methods

    • Quantitative Methods

      4 credits21h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • IMPLEMENTING A DEVELOPMENT STRATEGY

    9 credits

    • Web copywriting ( level 1)

      3 credits

    • Computer graphics, tools, content creation and software (n1)

      3 credits

  • OPERATIONALIZING YOUR MARKETING STRATEGY

    6 credits

    • Brand management

      2 credits18h

    • Segmentation and positioning techniques

      1 credits

    • International development of products and services

      3 credits

  • INTEGRATING INTO PROFESSIONAL LIFE

    10 credits

    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h

    • Professional Project: Challenge and serious game

      2 credits

    • MSL internship report

      1 credits

    • Dissertation and internship

      6 credits3h

    • Business English

      2 credits

  • DEVELOPING MULTI-CHANNEL CUSTOMER RELATIONS

    5 credits

    • Management of marketing and sales teams

      1 credits12h

    • Customer strategy

      3 credits21h

    • Distribution and merchandising

      1 credits18h

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

Master of Marketing and Communication for Organizations (MCO)

The Master's degree in Marketing and Organizational Communication is a specialized course in the field of marketing and organizational communication.

See the complete page of this course

  • Drawing up/formalizing a marketing strategy

    11 credits

    • Strategic Marketing

      5 credits21h

    • Digital culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Develop market insights

    13 credits

    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h

    • Quantitative Methods

    • Qualitative Methods

      4 credits15h

    • Consumer behavior

      5 credits21h

    • Qualitative Methods

    • Quantitative Methods

      4 credits21h

  • Master your marketing and sales environment

    5 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Operationalize your marketing strategy

    6 credits

    • Brand management

      2 credits18h

    • Digital marketing tools

      3 credits

    • Segmentation and positioning techniques

      1 credits

  • Developing multi-channel customer relations

    5 credits

    • Management of marketing and sales teams

      1 credits12h

    • Customer strategy

      3 credits21h

    • Distribution and merchandising

      1 credits18h

  • Establishing your communication strategy

    8 credits

    • Corporate and Visual Communication

      3 credits

    • Global communication strategy

      3 credits

  • Integrating into professional life

    11 credits

    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h

    • Business English

      2 credits

    • Communication: players and market

      1 credits

    • M1 MCO Internship thesis

      6 credits

    • Professional project: Challenge

      2 credits

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

Master of Wine Trade (CV)

The Master of Wine Business is a high-level course specializing in the wine industry.

Joint Master's program with Montpellier Management and Institut Agro Montpellier.

See the complete page of this course

  • Drawing up/formalizing a marketing strategy

    11 credits

    • Strategic Marketing

      5 credits21h

    • Digital culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Develop market insights

    13 credits

    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h

    • Qualitative Methods

      4 credits15h

    • Consumer behavior

      5 credits21h

    • Quantitative Methods

      4 credits21h

  • Master your marketing and sales environment

    8 credits

    • Performance management

      3 credits21h

    • Presentation of the wine industry

      2 credits

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Wine economics and marketing

    8 credits

    • Wine marketing

      3 credits

    • Knowledge of wines and vineyards

      3 credits

    • Accounting and tax management for wine-producing organizations

      1 credits

  • Integrating into professional life (level 1)

    11 credits

    • Business English

      2 credits

    • MASTER 1 INTERNSHIP THESIS

      6 credits

    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h

    • Professional project 1: Challenge or Serious Game

      2 credits

  • Developing multi-channel customer relations

    5 credits

    • Management of marketing and sales teams

      1 credits12h

    • Sales & negotiation

      2 credits

    • Customer strategy

      3 credits21h

  • Operationalize your marketing strategy

    6 credits

    • Brand management

      2 credits18h

    • Segmentation and positioning techniques

      1 credits

    • Digital marketing tools

      2 credits

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

Master of Marketing and Data Analytics (MDA)

The Master's in Marketing and Data Analytics is a course at the crossroads of marketing and data analysis.

It trains managers capable of processing data and drawing up concrete proposals for action.

See the complete page of this course

  • Master your marketing and sales environment

    5 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits15h

    • Marketing law

      3 credits21h

  • Develop market insights

    13 credits

    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h

    • Quantitative Methods

      15h

    • Qualitative Methods

      4 credits15h

    • Consumer behavior

      5 credits21h

    • Quantitative Methods

      4 credits21h

    • Qualitative Methods

      9h

  • Drawing up/formalizing a marketing strategy

    12 credits

    • Strategic Marketing

      5 credits21h

    • Digital culture

      4 credits21h

    • Strategic management

      3 credits18h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • Supporting marketing decisions with stats expertise

    9 credits

    • Customer analytics

      3 credits21h

    • Introduction to marketing analytics

      3 credits21h

    • Introduction to programming with R and Python

      3 credits21h

  • Developing multi-channel customer relations

    5 credits

    • Management of marketing and sales teams

      1 credits12h

    • Distribution and merchandising

      2 credits18h

    • Customer strategy

      3 credits21h

  • Integrating into professional life (level 1)

    10 credits

    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h

    • Business English

      2 credits15h

    • MASTER 1 INTERNSHIP THESIS

      6 credits3h

    • Professional project 1: Challenge or Serious Game

      1 credits12h

  • Operationalize your marketing strategy

    6 credits

    • Brand management

      2 credits18h

    • Digital marketing tools and analytics

      2 credits12h

    • Segmentation and positioning techniques

      1 credits12h

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h