ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's in Sports and Leisure Marketing is a specialized program focusing on marketing and digital marketing in the sports, leisure, and tourism sectors.
92.86%
Success rate
Objectives
The objective of the Master's in Sports and Leisure Marketing is to train specialists in sports, leisure, and tourism marketing who will have:
- A solid foundation of knowledge in management (finance, HRM, information systems, management control, etc.)
- In-depth skills in strategic and operational marketing, digital marketing (organic and paid visibility with Google Ads certification), sales and negotiation, and customer relationship management.
International dimension
At Montpellier Management, you have the opportunity to study abroad atone of our 45 partner universities in 20 countries.
Discover all the testimonials from our students who have gone abroad
Organization
Knowledge assessment
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open alternately
Possibility of completing the Master 2 program on a work-study basis.
Internships, supervised projects
Find all the useful information about internships onthis page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 – Developing/Formalizing a Marketing Strategy (12 ECTS)
UE2 – Developing market insights (13 ECTS)
UE3 – Mastering your marketing and commercial environment (5 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Developing Multichannel Customer Relationships (5 ECTS)
UE5 – Operationalizing Your Marketing Strategy (6 ECTS)
UE6 – Implementing a development strategy in sports, recreation, and tourism (9 ECTS)
UE7 – Integrating into professional life (10 ECTS)
EU Optional
Sports
Student involvement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 – Mastering the practical, theoretical, and ethical issues of marketing and communication (9 ECTS)
UE2 – Formulating and implementing your marketing and digital strategy (8 ECTS)
UE3 – Mastering digital communication tools (13 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Developing creativity / new products and managing reputation (10 ECTS)
UE5 – Acquiring knowledge about one's environment (level 2) (8 ECTS)
UE6 – Integrating into professional life (12 ECTS)
EU Optional
Sports
Student involvement
Admission
Admission requirements
See the admission requirements for the Master's in Sports and Leisure Marketing on this page (under "prerequisites").
To apply:
- Visit this page
- Click on the red "Apply" button
Registration procedures
See the registration terms and conditions onthis page.
And after
Professional integration
- Marketing and/or Digital Director
- Communications/Product/Sponsorship/Merchandising Manager
- Marketing/Events Agency Manager
- Community management
- Partnership Manager
- Consultant
- Business leader / Startup founder
- SEO/SEA and SMO Manager