ECTS
120 credits
Duration
1 or 2 years
Training Structure
Montpellier Management
Language(s) of Instruction
French
Overview
The Master's in Sports and Leisure Marketing is a specialized program focused on marketing and digital marketing in the sports, leisure, and tourism sectors.
100%*
Success Rate
Objectives
The goal of the Master's in Sports and Leisure Marketing is to train marketing specialists in sports, leisure, and tourism who will possess:
- A solid foundation of knowledge in management (finance, human resources management, information systems, management accounting, etc.)
- In-depth expertise in strategic and operational marketing, digital marketing (organic and paid visibility, including a Google Ads certification), sales and negotiation, and customer relationship management
International Dimension
At Montpellier Management, you have the opportunity to study abroad atone of 65 partner universities located in more than 25 countries.
Check out all the testimonials from our students who have studied abroad
Organization
Knowledge Assessment
*Admission Rate for the M2 Program, 2024–2025 (admitted students / number of students with a GPA > 7)
Open on an alternating basis
The Master 2 program can be completed through a work-study program.
Internships, supervised projects
Find all the useful information about internships onthis page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 – Develop/Formulate a Marketing Strategy (12 ECTS)
UE2 – Developing Market Insights (13 ECTS)
UE3 – Mastering Your Marketing and Sales Environment (5 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Developing Multichannel Customer Relationships (5 ECTS)
UE5 – Implementing Your Marketing Strategy (6 ECTS)
UE6 – Implementing a Development Strategy for Sports, Recreation, and Tourism (9 ECTS)
UE7 – Integrating into the Workforce (10 ECTS)
Optional EU Courses
Sports
: Student Engagement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 – Mastering the practical, theoretical, and ethical aspects of marketing and communication (9 ECTS)
UE2 – Formulating and Implementing Your Marketing and Digital Strategy (8 ECTS)
UE3 – Mastering Digital Communication Tools (13 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Developing Creativity / New Products and Managing Reputation (10 ECTS)
UE5 – Gaining Knowledge About One’s Environment (Level 2) (8 ECTS)
UE6 – Integrating into the Workforce (12 ECTS)
Optional EU Courses
Sports
: Student Engagement
Admission
Admission Requirements
See the admission requirements for the Master's in Sports and Leisure Marketing on this page (under "Prerequisites").
To apply:
- Visit this page
- Click the red "Apply" button
Registration Procedures
See the registration instructions onthis page.
And then
Employment Placement
- Marketing and/or Digital Director
- Communications / Product / Sponsorship / Merchandising Manager
- Marketing/Event Agency Manager
- Community Management
- Partnership Manager
- Consultant
- Business Owner / Startup Founder
- SEO/SEA and SMO Manager