ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's degree in Sports and Leisure Marketing specializes in marketing and digital marketing in the sports, leisure and tourism sectors.
92,86%*
Success rates
Objectives
The aim of the Master's degree in Sports and Leisure Marketing is to train marketing specialists in sports, leisure and tourism who will have :
- A solid knowledge base in management (finance, HRM, information systems, management control, etc.)
- In-depth skills in strategic and operational marketing, digital marketing (natural and paid visibility with Google Ads certification), sales and negotiation and customer relationship management.
International dimension
At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.
Organization
Knowledge control
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open on a sandwich basis
The Master 2 can be completed on a sandwich course basis.
Internships, tutored projects
Find out all you need to know about internships on this page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 - Developing/formalizing a marketing strategy (12 ECTS)
UE2 - Developing market insights (13 ECTS)
UE3 - Mastering the marketing and sales environment (5 ECTS)
SEMESTER 2 (30 ECTS)
UE4 - Developing multi-channel customer relations (5 ECTS)
UE5 - Operationalizing your marketing strategy (6 ECTS)
UE6 - Implementing a development strategy for sport, leisure and tourism (9 ECTS)
UE7 - Integration into professional life (10 ECTS)
Optional UE
Sport
Student involvement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 - Mastering the practical, theoretical and ethical challenges of marketing and communication (9 ECTS)
UE2 - Formulating and implementing a marketing and digital strategy (8 ECTS)
UE3 - Mastering digital communication tools (13 ECTS)
SEMESTER 2 (30 ECTS)
UE4 - Developing creativity / new products and managing reputation (10 ECTS)
UE5 - Acquiring knowledge of the environment (level 2) (8 ECTS)
UE6 - Integration into professional life (12 ECTS)
Optional UE
Sport
Student involvement
Admission
Admission requirements
Find out more about the entry requirements for the Master's degree in Sports and Leisure Marketing on this page ("Prerequisites" section).
To apply :
- Go to this page
- Click on the red "Apply" button
How to register
See registration details on this page.
And then
Professional integration
- Marketing and/or digital manager
- Communications / product / sponsorship / merchandising manager
- Marketing / events agency manager
- Community management
- Partnership Manager
- Consultant
- Entrepreneur / Startup
- SEO / SEA and SMO Manager