ECTS
120 credits
Duration
1 or 2 years
Training Structure
Montpellier Management
Language(s) of Instruction
French
Overview
The Master's in Marketing and Data Analytics is a program that lies at the intersection of marketing and data analysis.
It trains managers to analyze data and develop concrete action plans based on that analysis.
100%*
Success Rate
Objectives
The Master's in Marketing and Data Analytics prepares students for their transition into the professional world by enabling them to:
- To develop strong skills in marketing and organizational management
- To gain in-depth expertise in thoroughly understanding the market and the competition, and in translating that understanding into marketing strategies
- To develop expertise in three areas of data analytics: marketing, statistics (modeling), and computer programming (Python)
International Dimension
At Montpellier Management, you have the opportunity to study abroad atone of 65 partner universities located in more than 25 countries.
Check out all the testimonials from our students who have studied abroad
Organization
Knowledge Assessment
*Admission Rate for the M2 Program, 2024–2025 (admitted students / number of students with a GPA > 7)
Open on an alternating basis
The Master 2 program can be completed through a work-study program.
Internships, supervised projects
Find all the useful information about internships onthis page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 – Develop/Formulate a Marketing Strategy (12 ECTS)
Strategic Management (3 ECTS)
Strategic Marketing (5 ECTS)
Digital Culture (4 ECTS)
UE2 – Developing Market Insights (13 ECTS)
Consumer Behavior (5 ECTS)
Qualitative Methods (4 ECTS)
Quantitative Methods (4 ECTS)
UE3 – Mastering Your Marketing and Sales Environment (5 ECTS)
Marketing Law (3 ECTS)
Business English (2 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Developing Multichannel Customer Relationships (5 ECTS)
Customer Strategy (3 ECTS)
Marketing and Sales Team Management (1 ECTS)
Sales and Negotiation (1 ECTS)
UE5 – Implementing Your Marketing Strategy (6 ECTS)
Brand Management (course taught in English) (3 ECTS)
Segmentation and Positioning Techniques (1 ECTS)
Digital Marketing Tools (2 ECTS)
UE6 – Supporting Marketing Decisions Through Statistical and Programming Skills (9 ECTS)
Introduction to Marketing Analytics (3 ECTS)
Predictive Analytics (3 ECTS)
Introduction to Programming in R and Python (3 ECTS)
UE7 – Integrating into the Workforce (Level 1) (10 ECTS)
Interdisciplinary Seminar 2 – Professional Lectures (1 ECTS)
Professional Project 1: Challenge or Serious Game (1 ECTS)
Business English (2 ECTS)
Thesis (Internship/Research) (6 ECTS)
Optional EU Courses
Sports
: Student Engagement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 – Mastering Practical, Theoretical, and Ethical Issues in Marketing (9 ECTS)
New Perspectives in Marketing Research (4 ECTS)
Interdisciplinary Seminar 3 – Ethics and Professional Responsibility (2 ECTS)
Advanced Study and Research Methodology (3 ECTS)
UE2 – Preparing Data to Inform Decision-Making (12 ECTS)
Introduction to Big Data and AI Processing (2 ECTS)
Practical Data Analysis Software (4 ECTS)
Advanced SQL and Python Programming (6 ECTS)
UE3 – Adapting One’s Actions to a Professional Context (10 ECTS)
Data Visualization and Data Storytelling (4 ECTS)
Data Project Management (2 ECTS)
Future Studies (2 ECTS)
Creativity and New Product Development (2 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Analyzing the Digital Ecosystem within the Context of a Marketing Strategy (9 ECTS)
Social Sciences, Technology, and Marketing (4 ECTS)
Text Mining (2 ECTS)
Advanced Digital Analytics (3 ECTS)
UE5 – Building Customer Relationships Through Marketing Analytics (8 ECTS)
Multidimensional Statistics (4 ECTS)
Advanced Predictive Analytics (4 ECTS)
UE6 – Formalizing and Adapting Data Analytics (12 ECTS)
Master 2 Thesis (10 ECTS)
Career Project/Research (2 ECTS)
Optional EU Courses
Sports
: Student Engagement
And then
Employment Placement
- Marketing Analyst
- Analytical CRM Manager
- Digital Analyst
- Marketing Data Expert
- Data Analyst
- Marketing Research Analyst
- Marketing Analytics Consultant