ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management, l'Institut Agro Montpellier - Partner institution
Language(s) of instruction
French, English
Presentation
The Master of Wine Business is a high-level course specializing in the wine industry.
Joint Master's program with Montpellier Management and Institut Agro Montpellier.
100%*
Success rates
Objectives
With the Master of Wine Trade, students acquire :
- A solid knowledge base in management and marketing
- In-depth skills in strategic and operational marketing, sales and negotiation, and marketing tools
- A good knowledge of wine, wine economics and wine marketing
International dimension
The international dimension of the Master 2 Commerce des Vins is linked to its attractiveness to students from North and South America, Europe and Asia, the possibility for students to carry out their internships in international companies, in France and abroad, and the teaching in English.
At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.
Organization
Knowledge control
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open on a sandwich basis
The Master 2 can be completed on a sandwich course basis.
Internships, tutored projects
Find out more about the M1 internship on this page.
Find out all you need to know about M2 internships on this page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 - Developing/formalizing a marketing strategy (12 ECTS)
- Strategic management (3 ECTS)
- Strategic marketing (5 ECTS)
- Digital literacy (4 ECTS)
UE2 - Developing market insights (13 ECTS)
- Consumer behavior (5 ECTS)
- Qualitative Methods (4 ECTS)
- Quantitative Methods (4 ECTS)
UE3 - Mastering the marketing and sales environment (5 ECTS)
- Marketing law (3 ECTS)
- Business English (2 ECTS)
Optional EU
- Student involvement
SEMESTER 2 (30 ECTS)
UE4 - Developing multi-channel customer relations (5 ECTS)
- Customer strategy (3 ECTS)
- Management of marketing and sales teams (1 ECTS)
- Sales & negotiation (1 ECTS)
UE5 - Operationalizing your marketing strategy (6 ECTS)
- Brand management (course in English) (3 ECTS)
- Segmentation and positioning techniques (1 ECTS)
- Digital marketing tools (2 ECTS)
EU6 - Wine economics and marketing (8 ECTS)
- Knowledge of wines and vineyards (3 ECTS)
- Wine marketing (3 ECTS)
- Economics of wine markets (2 ECTS)
UE7 - Integrating into professional life (level 1) (11 ECTS)
- Cross-disciplinary seminar 2 - professional conferences (1 ECTS)
- Professional Project 1: Challenge or Serious Game (2 ECTS)
- Business English (2 ECTS)
- Internship thesis (6 ECTS)
Optional UE
- Sport
- Student involvement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 - Mastering practical, theoretical and ethical issues (8 ECTS)
- In-depth study and research methods (2 ECTS)
- New perspectives in marketing research (4 ECTS)
- Cross-disciplinary seminar 3 - Ethics and professional responsibility (2 ECTS)
UE2 - Developing an offer in the wine sector (10 ECTS)
- Knowledge of wines and terroirs (level 2) (4 ECTS)
- Ecological transition issues (2 ECTS)
- Wine tourism (course in English) (2 ECTS)
- Product and packaging design (course in English) (2 ECTS)
UE3 - Marketing wines (12 ECTS)
- Pricing, non-media communication and wine distribution (4 ECTS)
- Website and e-commerce design & Google certification (4 ECTS)
- Wine communication (course in English) (4 ECTS)
Optional UE
- Sport
- Student involvement
SEMESTER 2 (30 ECTS)
UE4 - Managing a wine company (7 ECTS)
- Setting up / taking over a wine business (2 ECTS)
- Team management (2 ECTS)
- Wine, business and social legislation (3 ECTS)
UE5 - Operationalizing development strategies (11 ECTS)
- Appellations and signs of quality (2 ECTS)
- International markets development (course in English) (4 ECTS)
- Negotiation and prospecting techniques (3 ECTS)
- Supply Chain Management (course in English) (2 ECTS)
UE6 - Integrating into professional life (level 2) (12 ECTS)
- Professional Project 2 (4 ECTS)
- Internship thesis (8 ECTS)
Optional UE
- Sport
- Student involvement
Select a program
Master 1
Drawing up/formalizing a marketing strategy
11 creditsStrategic Marketing
5 credits21hDigital culture
4 credits21hStrategic management
3 credits18h
Develop market insights
13 creditsCross-disciplinary seminar 1 - professional conferences
1 credits6hQualitative Methods
4 credits15hConsumer behavior
5 credits21hQuantitative Methods
4 credits21h
Master your marketing and sales environment
8 creditsPerformance management
3 credits21hPresentation of the wine industry
2 creditsBusiness English
2 creditsMarketing law
3 credits21h
Optional
Wine economics and marketing
8 creditsWine marketing
3 creditsKnowledge of wines and vineyards
3 creditsAccounting and tax management for wine-producing organizations
1 credits
Integrating into professional life (level 1)
11 creditsBusiness English
2 creditsMASTER 1 INTERNSHIP THESIS
6 creditsCross-disciplinary seminar 2 - professional conferences
1 credits12hProfessional project 1: Challenge or Serious Game
2 credits
Developing multi-channel customer relations
5 creditsManagement of marketing and sales teams
1 credits12hSales & negotiation
2 creditsCustomer strategy
3 credits21h
Operationalize your marketing strategy
6 creditsBrand management
2 credits18hSegmentation and positioning techniques
1 creditsDigital marketing tools
2 credits
Optional
Master 2
Admission
Admission requirements
To find out more about the conditions for admission to the Master of Wine Trade program, click here.
How to register
See registration details on this page.
And then
Professional integration
- Winery manager
- Marketing manager in the wine industry
- Export manager
- Product Manager
- Sales Manager / Sales Director
- Buyer for distribution centers
- Wine broker
- Independent wine merchant