ECTS
120 credits
Duration
1 or 2 years
Training Structure
Montpellier Management, l'Institut Agro Montpellier - Partner Institution
Language(s) of Instruction
French, English
Overview
The Master's in Wine Business is a high-level program offering specialized expertise in the wine industry.
Joint Master's Program: Montpellier Management and Institut Agro Montpellier.
100%*
Success Rate
Objectives
Through the Master's in Wine Business, students gain:
- A solid foundation of knowledge in management and marketing
- In-depth expertise in strategic and operational marketing, sales and negotiation, and marketing tools
- A solid understanding of wines, the wine industry, and wine marketing
International Dimension
The international scope of the Master 2 in Wine Business stems from its appeal to students from North and South America, Europe, and Asia; the opportunity for students to complete their internships at international companies in France and abroad; and the fact that courses are taught in English.
At Montpellier Management, you have the opportunity to study abroad atone of 65 partner universities located in more than 25 countries.
Check out all the testimonials from our students who have studied abroad
Organization
Knowledge Assessment
*Admission Rate for the M2 Program, 2023–2024 (admitted students / number of students with a GPA > 7)
Open on an alternating basis
The Master 2 program can be completed through a work-study program.
Internships, supervised projects
Find all the useful information about internships onthis page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 – Develop/Formulate a Marketing Strategy (12 ECTS)
Strategic Management (3 ECTS)
Strategic Marketing (5 ECTS)
Digital Culture (4 ECTS)
UE2 – Developing Market Insights (13 ECTS)
Consumer Behavior (5 ECTS)
Qualitative Methods (4 ECTS)
Quantitative Methods (4 ECTS)
UE3 – Mastering Your Marketing and Sales Environment (5 ECTS)
Marketing Law (3 ECTS)
Business English (2 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Developing Multichannel Customer Relationships (5 ECTS)
Customer Strategy (3 ECTS)
Marketing and Sales Team Management (1 ECTS)
Sales & Negotiation (1 ECTS)
UE5 – Implementing Your Marketing Strategy (6 ECTS)
Brand Management (course taught in English) (3 ECTS)
Segmentation and Positioning Techniques (1 ECTS)
Digital Marketing Tools (2 ECTS)
UE6 – Wine Economics and Marketing (8 ECTS)
Wine and Vineyard Knowledge (3 ECTS)
Wine Marketing (3 ECTS)
Economics of the Wine Markets (2 ECTS)
UE7 – Integrating into the Workforce (Level 1) (11 ECTS)
Interdisciplinary Seminar 2 – Professional Lectures (1 ECTS)
Professional Project 1: Challenge or Serious Game (2 ECTS)
Business English (2 ECTS)
Internship Thesis (6 ECTS)
Optional EU Courses
Sports
: Student Engagement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 – Mastering Practical, Theoretical, and Ethical Issues (8 ECTS)
Advanced Study and Research Methodologies (2 ECTS)
New Perspectives in Marketing Research (4 ECTS)
Interdisciplinary Seminar 3 – Ethics and Professional Responsibility (2 ECTS)
UE2 – Developing a Program in the Wine Industry (10 ECTS)
Knowledge of Wines and Terroirs (Level 2) (4 ECTS)
Issues in the Ecological Transition (2 ECTS)
Wine Tourism (course taught in English) (2 ECTS)
Product and Packaging Design (course taught in English) (2 ECTS)
UE3 – Marketing Wines (12 ECTS)
Pricing, Non-Media Communication, and Wine Distribution (4 ECTS)
Website Design and E-commerce (4 ECTS)
Wine Communication (course taught in English) (4 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Managing a Winery (7 ECTS)
Starting or Taking Over a Wine Business (2 ECTS)
Business Transfer and Takeover (2 ECTS)
Wine, Commercial, and Labor Law (3 ECTS)
UE5 – Implementing Development Strategies (11 ECTS)
Designations and Quality Labels (2 ECTS)
International Market Development (course taught in English) (4 ECTS)
Negotiation and Sales Prospecting Techniques (3 ECTS)
Supply Chain Management (course taught in English) (2 ECTS)
UE6 – Integrating into the Workforce (Level 2) (12 ECTS)
Professional Project 2 (4 ECTS)
Internship Report (8 ECTS)
Optional EU Courses
Sports
: Student Engagement
Wine-tasting classes are held at the Institut Agro Montpellier.
Admission
Admission Requirements
See the admission requirements for the Master's in Wine Commerce on this page (under "Prerequisites").
To apply:
- Visit this page
- Click the red "Apply" button
Registration Procedures
See the registration instructions onthis page.
And then
Employment Placement
- Winery Manager
- Marketing Manager in the Wine Industry
- Export Manager
- Product Manager
- Commercial Director / Sales Director
- Purchasing Agent at Distribution Centers
- Wine Broker
- Independent wine merchant