ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management, l'Institut Agro Montpellier - Partner institution
Language(s) of instruction
French, English
Presentation
The Master of Wine Business is a high-level course specializing in the wine industry.
Joint Master's program with Montpellier Management and Institut Agro Montpellier.
100%*
Success rates
Objectives
With the Master of Wine Trade, students acquire :
- A solid knowledge base in management and marketing
- In-depth skills in strategic and operational marketing, sales and negotiation, and marketing tools
- A good knowledge of wine, wine economics and wine marketing
International dimension
The international dimension of the Master 2 Commerce des Vins is linked to its attractiveness to students from North and South America, Europe and Asia, the possibility for students to carry out their internships in international companies, in France and abroad, and the teaching in English.
At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.
Organization
Knowledge control
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open on a sandwich basis
The Master 2 can be completed on a sandwich course basis.
Internships, tutored projects
Find out all you need to know about internships on this page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 - Developing/formalizing a marketing strategy (12 ECTS)
Strategic management (3 ECTS)
Strategic marketing (5 ECTS)
Digital culture (4 ECTS)
UE2 - Developing market insights (13 ECTS)
Consumer Behavior (5 ECTS)
Qualitative Methods (4 ECTS)
Quantitative Methods (4 ECTS)
UE3 - Mastering the marketing and sales environment (5 ECTS)
Marketing law (3 ECTS)
Business English (2 ECTS)
SEMESTER 2 (30 ECTS)
UE4 - Developing multi-channel customer relations (5 ECTS)
Customer strategy (3 ECTS)
Management of marketing and sales teams (1 ECTS)
Sales & negotiation (1 ECTS)
UE5 - Operationalizing your marketing strategy (6 ECTS)
Brand management (3 ECTS)
Segmentation and positioning techniques (1 ECTS)
Digital marketing tools (2 ECTS)
EU6 - Wine economics and marketing (8 ECTS)
Knowledge of wines and vineyards (3 ECTS)
Wine marketing (3 ECTS)
Economics of wine markets (2 ECTS)
UE7 - Integrating into professional life (level 1) (11 ECTS)
Cross-disciplinary seminar 2 - professional conferences (1 ECTS)
Professional project 1: Challenge or Serious Game (2 ECTS)
Business English (2 ECTS)
Internship thesis (6 ECTS)
Optional UE
Sport
Student involvement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 - Mastering practical, theoretical and ethical issues (8 ECTS)
In-depth study and research methodologies (2 ECTS)
New perspectives in marketing research (4 ECTS)
Cross-disciplinary seminar 3 - Ethics and professional responsibility (2 ECTS)
UE2 - Developing an offer in the wine sector (10 ECTS)
Connaissance des vins et des terroirs (niveau 2) (4 ECTS)
Enjeux de la transition écologique (2 ECTS)
Wine tourism (cours en anglais) (2 ECTS)
Product and packaging design (cours en anglais) (2 ECTS)
UE3 - Marketing wines (12 ECTS)
Pricing, non-media communication and wine distribution (4 ECTS)
Website design and e-commerce (4 ECTS)
Wine communication (course in English) (4 ECTS)
SEMESTER 2 (30 ECTS)
UE4 - Managing a wine company (7 ECTS)
Creation / takeover of a wine-producing company (2 ECTS)
Transmission / takeover of companies (2 ECTS)
Wine-producing, commercial and social legislation (3 ECTS)
UE5 - Operationalizing development strategies (11 ECTS)
Appellations et signes de qualité (2 ECTS)
International markets development (course in English) (4 ECTS)
Negotiation and sales prospecting techniques (3 ECTS)
Supply Chain Management (course in English) (2 ECTS)
UE6 - Integrating into professional life (level 2) (12 ECTS)
Professional Project 2 (4 ECTS)
Internship thesis (8 ECTS)
Optional UE
Sport
Student involvement
Wine tasting courses are held at the Institut Agro Montpellier.
Admission
Admission requirements
See the " Prerequisites" section on this page for details of how to apply for the Master's degree in Wine Trade.
To apply :
- Go to this page
- Click on the red "Apply" button
How to register
See registration details on this page.
And then
Professional integration
- Winery manager
- Marketing manager in the wine industry
- Export manager
- Product Manager
- Sales Manager / Sales Director
- Buyer for distribution centers
- Wine broker
- Independent wine merchant