ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management, l'Institut Agro Montpellier Partner institution
Language(s) of instruction
French, English
Presentation
The Master's Degree in Wine Trade is a high-level program offering specialized expertise in the wine industry.
Joint Master's degree: Montpellier Management and Institut Agro Montpellier.
100%*
Success rate
Objectives
With the Master's in Wine Trade, students acquire:
- A solid foundation of knowledge in management and marketing
- In-depth skills in strategic and operational marketing, sales and negotiation, and marketing tools
- A good knowledge of wines, the wine industry, and wine marketing
International dimension
The international dimension of the Master 2 Wine Trade program is linked to its appeal to students from North and South America, Europe, and Asia, the opportunity for students to complete internships in international companies in France and abroad, and the fact that classes are taught in English.
At Montpellier Management, you have the opportunity to study abroad atone of our 45 partner universities in 20 countries.
Discover all the testimonials from our students who have gone abroad
Organization
Knowledge assessment
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open alternately
Possibility of completing the Master 2 program on a work-study basis.
Internships, supervised projects
Find all the useful information about internships onthis page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 – Developing/Formalizing a Marketing Strategy (12 ECTS)
Strategic Management (3 ECTS)
Strategic Marketing (5 ECTS)
Digital Culture (4 ECTS)
UE2 – Developing market insights (13 ECTS)
Consumer Behavior (5 ECTS)
Qualitative Methods (4 ECTS)
Quantitative Methods (4 ECTS)
UE3 – Mastering your marketing and commercial environment (5 ECTS)
Marketing Law (3 ECTS)
Business English (2 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Developing Multichannel Customer Relationships (5 ECTS)
Customer Strategy (3 ECTS)
Marketing and Sales Team Management (1 ECTS)
Sales & Negotiation (1 ECTS)
UE5 – Operationalizing Your Marketing Strategy (6 ECTS)
Brand management (course in English) (3 ECTS)
Segmentation and positioning techniques (1 ECTS)
Digital marketing tools (2 ECTS)
UE6 – Wine Economics and Marketing (8 ECTS)
Wine and Vineyard Knowledge (3 ECTS)
Wine Marketing (3 ECTS)
Wine Market Economics (2 ECTS)
UE7 – Integrating into professional life (level 1) (11 ECTS)
Cross-disciplinary seminar 2 – professional conferences (1 ECTS)
Professional project 1: Challenge or Serious Game (2 ECTS)
Business English (2 ECTS)
Internship thesis (6 ECTS)
EU Optional
Sports
Student involvement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 – Mastering practical, theoretical, and ethical issues (8 ECTS)
Advanced Study and Research Methodologies (2 ECTS)
New Perspectives in Marketing Research (4 ECTS)
Cross-disciplinary Seminar 3 – Ethics and Professional Responsibility (2 ECTS)
UE2 – Developing a product range in the wine sector (10 ECTS)
Wine and terroir knowledge (level 2) (4 ECTS)
Ecological transition issues (2 ECTS)
Wine tourism (course in English) (2 ECTS)
Product and packaging design (course in English) (2 ECTS)
UE3 – Marketing wines (12 ECTS)
Pricing, non-media communication, and wine distribution (4 ECTS)
Website design and e-commerce (4 ECTS)
Wine communication (course in English) (4 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Managing a wine business (7 ECTS)
Starting/taking over a wine business (2 ECTS)
Transferring/taking over businesses (2 ECTS)
Wine, commercial, and social legislation (3 ECTS)
UE5 – Operationalizing Development Strategies (11 ECTS)
Appellations and quality labels (2 ECTS)
International markets development (course in English) (4 ECTS)
Negotiation and commercial prospecting techniques (3 ECTS)
Supply Chain Management (course in English) (2 ECTS)
UE6 – Integrating into professional life (level 2) (12 ECTS)
Professional Project 2 (4 ECTS)
Internship Thesis (8 ECTS)
EU Optional
Sports
Student involvement
Wine tasting classes are held at the Institut Agro Montpellier.
Admission
Admission requirements
See the admission requirements for the Master's in Wine Trade on this page (under "prerequisites").
To apply:
- Visit this page
- Click on the red "Apply" button
Registration procedures
See the registration terms and conditions onthis page.
And after
Professional integration
- Wine business manager
- Marketing manager in the wine industry
- Export Manager
- Product Manager
- Sales Director / Sales Manager
- Purchaser in distribution centers
- Wine broker
- Independent wine merchant