ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's in Marketing, Innovation, and Territories is a specialized program focused on the fields of territorial marketing, tourism, and innovation.
92.31%
Success rate
Objectives
Holders of the Master's degree in Marketing, Innovation, and Territories will be able to:
- Have a solid foundation of knowledge in management (finance, HRM, information systems, management control, etc.)
- Possess in-depth skills in strategic and operational marketing, communication, customer relationship management, and market research.
- Mastering the three pillars of regional development in an international environment: regional marketing, tourism, and innovation
- Supporting private and public stakeholders in better reaching their multiple targets (tourists, residents, customers, investors, businesses, research organizations, etc.) with new marketing tools
International dimension
At Montpellier Management, you have the opportunity to study abroad atone of our 45 partner universities in 20 countries.
Discover all the testimonials from our students who have gone abroad
Organization
Knowledge assessment
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open alternately
Possibility of completing the Master 2 program on a work-study basis.
Internships, supervised projects
Find all the useful information about internships onthis page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 – Developing/Formalizing a Marketing Strategy (12 ECTS)
Strategic Management (3 ECTS)
Strategic Marketing (5 ECTS)
Digital Culture (4 ECTS)
UE2 – Developing market insights (13 ECTS)
Consumer Behavior (5 ECTS)
Qualitative Methods (4 ECTS)
Quantitative Methods (4 ECTS)
UE3 – Mastering your marketing and commercial environment (5 ECTS)
Marketing Law (3 ECTS)
Business English (2 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Developing Multichannel Customer Relationships (5 ECTS)
Customer Strategy (3 ECTS)
Marketing and Sales Team Management (1 ECTS)
Sales and Negotiation (1 ECTS)
UE5 – Operationalizing Your Marketing Strategy (6 ECTS)
Brand management (course in English) (3 ECTS)
Segmentation and positioning techniques (1 ECTS)
Digital marketing tools (2 ECTS)
UE6 – Implementing a regional development strategy (9 ECTS)
Territorial Marketing (3 ECTS)
Tourism Destination Management (3 ECTS)
Innovation Marketing (3 ECTS)
UE7 – Integrating into professional life (level 1) (10 ECTS)
Cross-disciplinary seminar 2 – professional lectures (1 ECTS)
Professional project 1 (2 ECTS)
Business English (2 ECTS)
Thesis (internship/research) (5 ECTS)
EU Optional
Sports
Student involvement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 – Mastering the practical, theoretical, and ethical issues of marketing (8 ECTS)
Advanced Study and Research Methodologies (2 ECTS)
New Perspectives in Marketing Research (4 ECTS)
Cross-disciplinary Seminar 3 – Ethics and Professional Responsibility (2 ECTS)
UE2 – Developing technological and societal innovations (22 ECTS)
Innovation Strategy (5 ECTS)
Creativity and Innovation Techniques (5 ECTS)
Sustainable Development and Innovation (5 ECTS)
Smart City Project Management (7 ECTS)
SEMESTER 2 (30 ECTS)
UE3 – Implementing a digital strategy in tourism (9 ECTS)
Digital Strategy and E-Tourism (3 ECTS)
Digital Tools and Practices (3 ECTS)
Art, Culture, and Digital Technology (3 ECTS)
UE4 – Promoting the region and its products internationally (9 ECTS)
Marketing of "made in" and local products (3 ECTS)
International marketing and trade (course in English) (3 ECTS)
Regional communication (3 ECTS)
UE5 – Integrating into professional life (level 2) (12 ECTS)
Professional Project 2 (4 ECTS)
Master's 2 Internship Thesis (8 ECTS)
EU Optional
Sports
Student involvement
Admission
Admission requirements
See the admission requirements for the Master's in Marketing, Innovation, and Territories on this page (under "prerequisites").
To apply:
- Visit this page
- Click on the red "Apply" button
Registration procedures
See the registration terms and conditions onthis page.
And after
Professional integration
- Regional Marketing Director
- Director of the tourist office
- Marketing consultant
- Marketing and Sales Director in an innovative SME
- Communications Manager
- Head of Market Research
- Regional Development Project Manager
- Tourism product designer