ECTS
120 credits
Duration
1 or 2 years
Training Structure
Montpellier Management
Language(s) of Instruction
French
Overview
The Master's in Marketing, Innovation, and Regions is a specialized program focused on the fields of regional marketing, tourism, and innovation.
100%*
Success Rate
Objectives
Graduates of the Master's program in Marketing, Innovation, and Regions will be able to:
- Have a solid foundation of knowledge in management (finance, human resources management, information systems, management accounting, etc.)
- Possess in-depth expertise in strategic and operational marketing, communications, customer relationship management, and market research
- Mastering the three pillars of regional development in an international context: regional marketing, tourism, and innovation
- Support private and public sector stakeholders in better reaching their diverse target audiences (tourists, residents, customers, investors, businesses, research organizations, etc.) using new marketing tools
International Dimension
At Montpellier Management, you have the opportunity to study abroad atone of 65 partner universities located in more than 25 countries.
Check out all the testimonials from our students who have studied abroad
Organization
Knowledge Assessment
*Admission Rate for the M2 Program, 2024–2025 (admitted students / number of students with a GPA > 7)
Open on an alternating basis
The Master 2 program can be completed through a work-study program.
Internships, supervised projects
Find all the useful information about internships onthis page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 – Develop/Formulate a Marketing Strategy (12 ECTS)
Strategic Management (3 ECTS)
Strategic Marketing (5 ECTS)
Digital Culture (4 ECTS)
UE2 – Developing Market Insights (13 ECTS)
Consumer Behavior (5 ECTS)
Qualitative Methods (4 ECTS)
Quantitative Methods (4 ECTS)
UE3 – Mastering Your Marketing and Sales Environment (5 ECTS)
Marketing Law (3 ECTS)
Business English (2 ECTS)
SEMESTER 2 (30 ECTS)
UE4 – Developing Multichannel Customer Relationships (5 ECTS)
Customer Strategy (3 ECTS)
Marketing and Sales Team Management (1 ECTS)
Sales and Negotiation (1 ECTS)
UE5 – Implementing Your Marketing Strategy (6 ECTS)
Brand Management (course taught in English) (3 ECTS)
Segmentation and Positioning Techniques (1 ECTS)
Digital Marketing Tools (2 ECTS)
UE6 – Implementing a Regional Development Strategy (9 ECTS)
Regional Marketing (3 ECTS)
Tourism Destination Management (3 ECTS)
Innovation Marketing (3 ECTS)
UE7 – Integrating into the Workforce (Level 1) (10 ECTS)
Interdisciplinary Seminar 2 – Professional Lectures (1 ECTS)
Career Project 1 (2 ECTS)
Business English (2 ECTS)
Thesis (Internship/Research) (5 ECTS)
Optional EU Courses
Sports
: Student Engagement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 – Understanding the Practical, Theoretical, and Ethical Issues in Marketing (8 ECTS)
Advanced Study and Research Methodologies (2 ECTS)
New Perspectives in Marketing Research (4 ECTS)
Interdisciplinary Seminar 3 – Ethics and Professional Responsibility (2 ECTS)
UE2 – Developing Technological and Societal Innovations (22 ECTS)
Innovation Strategy (5 ECTS)
Creativity and Innovation Techniques (5 ECTS)
Sustainable Development and Innovation (5 ECTS)
Smart City Project Management (7 ECTS)
SEMESTER 2 (30 ECTS)
UE3 – Implementing a Digital Strategy in Tourism (9 ECTS)
Digital Strategy and E-Tourism (3 ECTS)
Digital Tools and Practices (3 ECTS)
Art, Culture, and Digital Technology (3 ECTS)
UE4 – Promoting the Region and Its Products on the International Stage (9 ECTS)
Marketing of “Made in” and Local Products (3 ECTS)
International Marketing and Trade (course taught in English) (3 ECTS)
Regional Communication (3 ECTS)
UE5 – Integrating into the Workforce (Level 2) (12 ECTS)
Professional Project 2 (4 ECTS)
Master's 2 Internship Report (8 ECTS)
Optional EU Courses
Sports
: Student Engagement
Admission
Admission Requirements
See the admission requirements for the Master's in Marketing, Innovation, and Regions on this page (under "Prerequisites").
To apply:
- Visit this page
- Click the red "Apply" button
Registration Procedures
See the registration instructions onthis page.
And then
Employment Placement
- Regional Marketing Director
- Director of the Tourist Office
- Marketing Consultant
- Marketing and Sales Director at an innovative small-to-medium-sized business
- Communications Manager
- Market Research Manager
- Project Manager for Regional Development
- Tourism Product Designer