ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's degree in Marketing, Innovation and Territories specializes in territorial marketing, tourism and innovation.
92,31%*
Success rates
Objectives
Graduates of the Master in Marketing, Innovation and Territories will be able to :
- A solid knowledge base in management (finance, HRM, information systems, management control, etc.).
- In-depth skills in strategic and operational marketing, communications, customer relationship management and market research
- Master the three pillars of regional development in an international environment: territorial marketing, tourism and innovation.
- Help private and public-sector players to better reach their multiple targets (tourists, residents, customers, investors, businesses, research organizations, etc.) using new marketing tools.
International dimension
At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.
Organization
Knowledge control
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open on a sandwich basis
The Master 2 program can be completed on a sandwich course basis.
Internships, tutored projects
Find out all you need to know about internships on this page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 - Developing/formalizing a marketing strategy (12 ECTS)
Strategic management (3 ECTS)
Strategic marketing (5 ECTS)
Digital culture (4 ECTS)
UE2 - Developing market insights (13 ECTS)
Consumer Behavior (5 ECTS)
Qualitative Methods (4 ECTS)
Quantitative Methods (4 ECTS)
UE3 - Mastering the marketing and sales environment (5 ECTS)
Marketing law (3 ECTS)
Business English (2 ECTS)
SEMESTER 2 (30 ECTS)
UE4 - Developing multi-channel customer relations (5 ECTS)
Customer strategy (3 ECTS)
Management of marketing and sales teams (1 ECTS)
Sales and negotiation (1 ECTS)
UE5 - Operationalizing your marketing strategy (6 ECTS)
Brand management (3 ECTS)
Segmentation and positioning techniques (1 ECTS)
Digital marketing tools (2 ECTS)
EU6 - Implementing a regional development strategy (9 ECTS)
Territorial marketing (3 ECTS)
Tourism destination management (3 ECTS)
Innovation marketing (3 ECTS)
UE7 - Integrating into professional life (level 1) (10 ECTS)
Cross-disciplinary seminar 2 - professional conferences (1 ECTS)
Professional project 1 (2 ECTS)
Business English (2 ECTS)
Dissertation (internship/research) (5 ECTS)
Optional UE
Sport
Student involvement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 - Mastering the practical, theoretical and ethical challenges of marketing (8 ECTS)
In-depth study and research methodologies (2 ECTS)
New perspectives in marketing research (4 ECTS)
Cross-disciplinary seminar 3 - Ethics and professional responsibility (2 ECTS)
UE2 - Developing technological and societal innovations (22 ECTS)
Innovation strategy (5 ECTS)
Creativity and innovation techniques (5 ECTS)
Sustainable development and innovation (5 ECTS)
Smart city project management (7 ECTS)
SEMESTER 2 (30 ECTS)
UE3 - Implementing a digital strategy in tourism (9 ECTS)
Digital strategy and e-tourism (3 ECTS)
Digital tools and practices (3 ECTS)
Art, culture and digital (3 ECTS)
UE4 - Promoting the region and its products internationally (9 ECTS)
Marketing "made in" and local products (3 ECTS)
International marketing and trade (course in English) (3 ECTS)
Communication territoriale (3 ECTS)
UE5 - Integrating into professional life (level 2) (12 ECTS)
Professional Project 2 (4 ECTS)
Master 2 internship dissertation (8 ECTS)
Optional UE
Sport
Student involvement
Admission
Admission requirements
To find out how to apply for the Marketing, Innovation and Territories Master's degree, go to this page ("Prerequisites" section).
To apply :
- Go to this page
- Click on the red "Apply" button
How to register
See registration details on this page.
And then
Professional integration
- Territorial marketing manager
- Tourist office manager
- Marketing consultant
- Marketing and Sales Director in an innovative SME
- Communications Manager
- Market Research Manager
- Territorial development project manager
- Tourism product designer