ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's Degree in Management, Sales, and Marketing in the Food Industry is a program dedicated to management and sales applied to the food industry.
This Master's program prepares students for strategic roles in sales forces, as well as various commercial and category management positions.
100%*
Success rate
Objectives
The Master's Degree in Agri-Food Sales Management allows students to:
- To specialize and become sales managers in the agri-food industry by mastering the fundamentals of management, commerce, and sales.
- To gain extensive professional experience (30 weeks in a company per year), in addition to a solid academic education
Know-how and skills
- Manage your sales territory independently
- Selling food products through various distribution networks (supermarkets, food service, etc.)
- Managing a sales team
- Know and master the specific characteristics of the agri-food industry (at national and international level)
- Agri-food project manager
International dimension
At Montpellier Management, you have the opportunity to study abroad atone of our 45 partner universities in 20 countries.
Discover all the testimonials from our students who have gone abroad
Organization
Knowledge assessment
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open alternately
The program is exclusively work-study.
Each year of the program (M1 and M2) is organized as follows:
In Master 1:
- 30 weeks per year in a company
- 16 weeks of classes, with 50% of the teaching provided by professional instructors
In Master 2:
- 35 weeks per year in the company
- 13 weeks of classes
Program
Select a program
Master's 1
Adapting to the agri-food trade environment
8 creditsDistribution law
3 credits24hDigital marketing and digital culture
1 credit12hInformation systems design
2 credits24hBusiness English 1
2 credits24h
Managing the agri-food business
8 creditsBrand management
Responsible management of the agri-food company
3 credits24hPerformance management in the agri-food industry
2 credits24hMarketing management
2 credits24h
Practicing in the workplace (level 1)
6 creditsMethodology of the thesis 1
3 credits12hOn-the-job training period
3 credits
Analyzing agri-food markets
8 creditsConsumer and shopper behavior
2 credits24hQualitative methods
2 credits12hQuantitative methods
2 credits12hSegmentation and positioning techniques
2 credits12h
Managing organizations and teams
8 creditsBusiness English 2
2 credits24hProject management
2 credits24hPersonal effectiveness and team performance
1 credit18hBusiness management (serious game)
1 credit15hResponsible HR management
2 credits24h
Managing customer relations
8 creditsCustomer strategy
3 credits24hNegotiation techniques
2 credits24hCommunity management
2 credits18hNegotiation challenge
1 credit9h
Promote and clarify the offering at the point of sale
8 creditsPlanogram design
2 credits18hShopping experience design
2 credits12hMerchandising
2 credits12hTrade marketing
2 credits12h
Practicing in the workplace (level 2)
6 creditsOptional
Master's degree
Practicing in the workplace (level 4)
8 creditsDevelop international sales
6 creditsInteracting with agri-food purchasing and production
8 creditsManage the sales team
8 creditsOptional
Admission
Admission requirements
See the admission requirements for the Master's in Agri-Food Sales Management on this page (under "Prerequisites").
To apply:
- Visit this page
- Click on the red "Apply" button
Registration procedures
See the administrative registration procedures on this page.
And after
Professional integration
- Market Manager
- Area Manager
- Category manager
- Commercial Project Manager
- Key Account Manager
- Export Manager
- Regional Sales Manager