ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's degree in Management, Commerce and Sales in the agri-food sector is dedicated to management and sales applied to the agri-food sector.
This Master's degree prepares students for strategic positions in the sales force, as well as for various commercial and category management professions.
100%*
Success rates
Objectives
The Master's degree in Management, Commerce and Sales in the agri-food industry enables students to :
- Specialize and become sales managers in the agri-food industry by mastering the fundamentals of management, trade and sales.
- Gain extensive professional experience (30 weeks of work experience per year), in addition to a solid academic background.
Know-how and skills
- Manage your sales area independently
- Sell food products to various distribution networks (supermarkets, catering, etc.)
- Managing a sales team
- Know and master the specifics of the agri-food industry (national and international)
- Managing agri-food projects
International dimension
At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.
Organization
Knowledge control
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open on a sandwich basis
The course is run exclusively on a sandwich course basis.
Each year of the course (M1 and M2) is organized as follows:
Master 1:
- 30 weeks a year on the job
- 16 weeks of classes, 50% of which are taught by professional lecturers
Master 2 :
- 35 weeks a year on the job
- 13 weeks of courses
Program
Select a program
Master 1
Adapting to the agri-food business environment
8 creditsDistribution law
3 credits24hDigital marketing and digital culture
1 credits12hInformation systems design
2 credits24hBusiness English 1
2 credits24h
Managing the agri-food business
8 creditsBrand management
Responsible food company management
3 credits24hManaging the performance of agri-food businesses
2 credits24hMarketing management
2 credits24h
Corporate practice (level 1)
6 creditsDissertation methodology 1
3 credits12hOn-the-job training period
3 credits
Analyze agri-food markets
8 creditsConsumer and shopper behavior
2 credits24hQualitative methods
2 credits12hQuantitative methods
2 credits12hSegmentation and positioning techniques
2 credits12h
Managing organizations and teams
8 creditsBusiness English 2
2 credits24hProject management
2 credits24hPersonal effectiveness and team performance
1 credits18hCompany management (serious game)
1 credits15hHR Management
2 credits24h
Managing customer relations
8 creditsCustomer strategy
3 credits24hNegotiation techniques
2 credits24hCommunity management
2 credits18hNegotiation challenge
1 credits9h
Promote and clarify the point-of-sale offer
8 creditsPlanogram design
2 credits18hDesigning the shopping experience
2 credits12hMerchandising
2 credits12hTrade marketing
2 credits12h
Corporate practice (level 2)
6 creditsOptional
Master 2
Implementing cooperation with distributors
8 creditsIdentify trends in food retailing
6 creditsCorporate practice (level 3)
8 creditsKeeping pace with a changing environment
8 credits
Corporate practice (level 4)
8 creditsDevelop international sales
6 creditsInteracting with agri-food purchasing and production
8 creditsSales team management
8 creditsOptional
Admission
Admission requirements
Find out more about the entry requirements for the Master's degree in Management, Commerce and Sales in the Food Industry on this page ("Prerequisites" section).
To apply :
- Go to this page
- Click on the red "Apply" button
How to register
See administrative registration details on this page.
And then
Professional integration
- Market Manager
- Area Manager
- Category manager
- Sales project manager
- Key Account Manager
- Export manager
- Regional Sales Manager