Economics - Management

Marketing and Communication for Organizations (MCO)

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

The Master's degree in Marketing and Organizational Communication is a specialized course in the field of marketing and organizational communication.

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  • 100%*

    Success rates

Objectives

By taking the Master's degree in Marketing and Communication for Organizations, students prepare to become marketing and communication experts. They will have :

  • A solid knowledge base in management, with courses in finance, HRM, information systems, management control, etc.
  • In-depth skills in strategic and operational marketing, sales and negotiation, and customer relationship management
  • In-depth communications skills: corporate and visual communications, global communications strategy...
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International dimension

At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.

Discover all our international partner universities

Read the testimonials of our students who have gone abroad

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Organization

Knowledge control

*Success rate in M2 2022-2023 (admitted / number of students with an average > 7)

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Open on a sandwich basis

The Master 2 can be taken on a sandwich course (apprenticeship or professional training contract).

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Internships, tutored projects

Find out more about the M1 internship on this page.

Find out all you need to know about M2 internships on this page.

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Program

MASTER 1

SEMESTER 1 (30 ECTS)

UE1 - Developing/formalizing a marketing strategy (12 ECTS)

  • Strategic management (3 ECTS)
  • Strategic marketing (5 ECTS)
  • Digital literacy (4 ECTS)

UE2 - Developing market insights (13 ECTS)

  • Consumer behavior (5 ECTS)
  • Qualitative Methods (4 ECTS)
  • Quantitative Methods (4 ECTS)

UE3 - Mastering the marketing and sales environment (5 ECTS)

  • Marketing law (3 ECTS)
  • Business English (2 ECTS)

Optional UE

  • Student involvement

SEMESTER 2 (30 ECTS)

UE4 - Developing multi-channel customer relations (5 ECTS)

  • Customer strategy (3 ECTS)
  • Management of marketing and sales teams (1 ECTS)
  • Distribution and merchandising (1 ECTS)

UE5 - Operationalizing your marketing strategy (6 ECTS)

  • Brand management (course in English) (3 ECTS)
  • Segmentation and positioning techniques (1 ECTS)
  • Digital marketing tools (2 ECTS)

UE6 - Establishing your communication strategy (8 ECTS)

  • Visual communication (3 ECTS)
  • Global communications strategy (4 ECTS)
  • Communication: players and markets (1 ECTS)

UE7 - Integration into professional life (11 ECTS)

  • Cross-disciplinary seminar 2 - professional conferences (1 ECTS)
  • Professional Project1 : Challenge (2 ECTS)
  • Business English (2 ECTS)
  • Thesis (internship/research) (6 ECTS)

Optional UE

  • Sport
  • Student involvement

 

MASTER 2

SEMESTER 1 (30 ECTS)

UE1 - Mastering practical, theoretical and ethical issues (9 ECTS)

  • In-depth study and research methods (3 ECTS)
  • New Perspectives in Marketing Research (4 ECTS)
  • Cross-disciplinary seminar 3 - Ethics and professional responsibility (2 ECTS)

UE2 - Formulating and implementing a communication strategy (11 ECTS)

  • Internal communication and employer branding (2 ECTS)
  • Event communication (2 ECTS)
  • Advertising Communication (3 ECTS)
  • Promotional communication and direct marketing (4 ECTS)

UE3 - Mastering communication tools (10 ECTS)

  • Visual communication and video (4 ECTS)
  • Brand content and copywriting techniques (2 ECTS)
  • Website creation (4 ECTS)

Optional UE

  • Student involvement

SEMESTER 2 (30 ECTS)

UE4 - Develop your press relations and manage your reputation (8 ECTS)

  • Press relations (2 ECTS)
  • Eloquence and Mediatraining (2 ECTS)
  • Public relations and influence marketing (2 ECTS)
  • E-reputation and Community Management (2 ECTS)

UE5 - Envisioning the future of communication (10 ECTS)

  • Socially responsible communication (2 ECTS)
  • New trends in communication (3 ECTS)
  • Current issues in the media industry (3 ECTS)
  • Media and communications law (2 ECTS)

UE6 - Integration into professional life (12 ECTS)

  • Professional project (5 ECTS)
  • Internship thesis (7 ECTS)

Optional UE

  • Sport
  • Student involvement
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Select a program

  • Drawing up/formalizing a marketing strategy

    11 credits
    • Strategic Marketing

      5 credits21h
    • Digital culture

      4 credits21h
    • Strategic management

      3 credits18h
  • Develop market insights

    13 credits
    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h
    • Quantitative Methods

    • Qualitative Methods

      4 credits15h
    • Consumer behavior

      5 credits21h
    • Qualitative Methods

    • Quantitative Methods

      4 credits21h
  • Master your marketing and sales environment

    5 credits
    • Performance management

      3 credits21h
    • Business English

      2 credits
    • Marketing law

      3 credits21h
  • Optional

    • Spanish S1

      15h
    • German S1

      15h
    • Optional sport

  • Operationalize your marketing strategy

    6 credits
    • Brand management

      2 credits18h
    • Digital marketing tools

      3 credits
    • Segmentation and positioning techniques

      1 credits
  • Developing multi-channel customer relations

    5 credits
    • Management of marketing and sales teams

      1 credits12h
    • Customer strategy

      3 credits21h
    • Distribution and merchandising

      1 credits18h
  • Establishing your communication strategy

    8 credits
    • Corporate and Visual Communication

      3 credits
    • Global communication strategy

      3 credits
  • Integrating into professional life

    11 credits
    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h
    • Business English

      2 credits
    • Communication: players and market

      1 credits
    • M1 MCO Internship thesis

      6 credits
    • Professional project: Challenge

      2 credits
  • Optional

    • German S2

      15h
    • Optional sport

    • Spanish S2

      15h

Admission

Access conditions

To find out more about the entry requirements for the Master's degree in Marketing and Organizational Communication, click on the following link.

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How to register

See registration details on this page.

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And then

Professional integration

  • Internet and/or external communications manager
  • Junior advertising manager (agency)
  • Design Manager
  • Media planner
  • Community Manager
  • Communications Manager
  • Public Relations Officer 
  • Event manager
  • Project manager in a communications, media or advertising agency
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