ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's degree in Marketing and Organizational Communication is a specialized course in the field of marketing and organizational communication.
100%*
Success rate
Objectives
By taking the Master's in Marketing and Communication for Organizations, students prepare to become experts in marketing and communication. They will have :
- A solid knowledge base in management, with courses in finance, HRM, information systems, management control, etc.
- In-depth skills in strategic and operational marketing, sales and negotiation, and customer relationship management
- In-depth communications skills: corporate and visual communications, global communications strategy...
Program
Select a program
Master 1
Develop/formalize a marketing strategy
11 creditsStrategic Marketing
4 credits21hDigital Culture
4 credits21hStrategic management
3 credits18h
Develop market insights
11 creditsCross-cutting seminar 1 - professional conferences
1 credits6hQuantitative Methods
Qualitative Methods
3 credits9hConsumer behaviour
4 credits21hQualitative Methods
Quantitative Methods
3 credits12h
Mastering the marketing and sales environment
8 creditsPerformance management
3 credits21hBusiness English
2 creditsMarketing law
3 credits21h
Optional
Operationalize your marketing strategy
5 creditsBrand management
2 credits18hDigital marketing tools
3 creditsSegmentation and positioning techniques
1 credits
Develop multi-channel customer relations
6 creditsManagement of marketing and sales teams
1 credits12hCustomer strategy
3 credits21hDistribution and merchandising
2 credits18h
Establishing a communication strategy
8 creditsInstitutional and Visual Communication
3 creditsGlobal communication strategy
3 credits
Integrating into professional life
11 creditsCross-cutting seminar 2 - professional conferences
6hBusiness English
2 creditsCommunication: actors and market
1 creditsM1 MCO Internship thesis
6 creditsProfessional Project: Challenge
2 credits
Optional
Master 2
DEVELOP YOUR PRESS RELATIONS AND MANAGE YOUR REPUTATION
8 creditsEloquence and Mediatraining
2 creditsPublic relations and influence marketing
2 creditsPress Relations
2 creditsE-reputation and Community Management
2 credits
ENVISIONING THE FUTURE OF COMMUNICATION
10 creditsSocial and responsible communication
2 creditsCurrent Issues in the media industry
3 creditsNew Perspectives on Communication Research
3 creditsMedia law
2 credits
INTEGRATE INTO PROFESSIONAL LIFE
12 creditsInternship thesis
7 creditsProfessional project: Project management
5 credits
Optional
Admission
Conditions of access
To find out more about the entry requirements for the Master's degree in Marketing and Organizational Communication, click on the following link.
How to register
And then
Professional integration
- Internet and/or external communications manager
- Junior advertising manager (in agency)
- In charge of studies
- Media planner
- Community Manager
- Communications Manager
- Public Relations OfficerÂ
- Event manager
- Project manager in a communications agency, media agency or advertising agency