ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's degree in Marketing and Organizational Communication is a specialized course in the field of marketing and organizational communication.
100%*
Success rates
Objectives
By taking the Master's degree in Marketing and Communication for Organizations, students prepare to become marketing and communication experts. They will have :
- A solid knowledge base in management, with courses in finance, HRM, information systems, management control, etc.
- In-depth skills in strategic and operational marketing, sales and negotiation, and customer relationship management
- In-depth communications skills: corporate and visual communications, global communications strategy...
International dimension
At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.
Discover all our international partner universities
Organization
Knowledge control
*Success rate in M2 2022-2023 (admitted / number of students with an average > 7)
Open on a sandwich basis
The Master 2 can be taken on a sandwich course (apprenticeship or professional training contract).
Internships, tutored projects
Find out more about the M1 internship on this page.
Find out all you need to know about M2 internships on this page.
Program
Select a program
Master 1
Drawing up/formalizing a marketing strategy
11 creditsStrategic Marketing
4 credits21hDigital culture
4 credits21hStrategic management
3 credits18h
Develop market insights
11 creditsCross-disciplinary seminar 1 - professional conferences
1 credits6hQuantitative Methods
Qualitative Methods
3 credits9hConsumer behavior
4 credits21hQualitative Methods
Quantitative Methods
3 credits12h
Master your marketing and sales environment
8 creditsPerformance management
3 credits21hBusiness English
2 creditsMarketing law
3 credits21h
Optional
Operationalize your marketing strategy
5 creditsBrand management
2 credits18hDigital marketing tools
3 creditsSegmentation and positioning techniques
1 credits
Developing multi-channel customer relations
6 creditsManagement of marketing and sales teams
1 credits12hCustomer strategy
3 credits21hDistribution and merchandising
2 credits18h
Establishing your communication strategy
8 creditsCorporate and Visual Communication
3 creditsGlobal communication strategy
3 credits
Integrating into professional life
11 creditsOptional
Master 2
DEVELOP YOUR PRESS RELATIONS AND MANAGE YOUR REPUTATION
8 creditsEloquence and Mediatraining
2 creditsPublic relations and influencer marketing
2 creditsPress Relations
2 creditsE-reputation and Community Management
2 credits
ENVISIONING THE FUTURE OF COMMUNICATION
10 creditsSocial and responsible communication
2 creditsCurrent Issues in the media industry
3 creditsNew perspectives in communication research
3 creditsMedia law
2 credits
INTEGRATING INTO WORKING LIFE
12 creditsThesis internship
7 creditsProfessional project: Project management
5 credits
Optional
Admission
Access conditions
To find out more about the entry requirements for the Master's degree in Marketing and Organizational Communication, click on the following link.
How to register
See registration details on this page.
And then
Professional integration
- Internet and/or external communications manager
- Junior advertising manager (agency)
- Design Manager
- Media planner
- Community Manager
- Communications Manager
- Public Relations OfficerÂ
- Event manager
- Project manager in a communications, media or advertising agency