ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's degree in Marketing and Organizational Communication is a specialized course in the field of marketing and organizational communication.
89,47%*
Success rates
Objectives
By taking the Master's degree in Marketing and Communication for Organizations, students prepare to become marketing and communication experts. They will have :
- A solid knowledge base in management, with courses in finance, HRM, information systems, management control, etc.
- In-depth skills in strategic and operational marketing, sales and negotiation, and customer relationship management
- In-depth communications skills: corporate and visual communications, global communications strategy...
International dimension
At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.
Discover all our international partner universities
Organization
Knowledge control
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open on a sandwich basis
The Master 2 can be taken on a sandwich course (apprenticeship or professional training contract).
Internships, tutored projects
Find out more about the M1 internship on this page.
Find out all you need to know about M2 internships on this page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 - Developing/formalizing a marketing strategy (12 ECTS)
- Strategic management (3 ECTS)
- Strategic marketing (5 ECTS)
- Digital literacy (4 ECTS)
UE2 - Developing market insights (13 ECTS)
- Consumer behavior (5 ECTS)
- Qualitative Methods (4 ECTS)
- Quantitative Methods (4 ECTS)
UE3 - Mastering the marketing and sales environment (5 ECTS)
- Marketing law (3 ECTS)
- Business English (2 ECTS)
Optional UE
- Student involvement
SEMESTER 2 (30 ECTS)
UE4 - Developing multi-channel customer relations (5 ECTS)
- Customer strategy (3 ECTS)
- Management of marketing and sales teams (1 ECTS)
- Distribution and merchandising (1 ECTS)
UE5 - Operationalizing your marketing strategy (6 ECTS)
- Brand management (course in English) (3 ECTS)
- Segmentation and positioning techniques (1 ECTS)
- Digital marketing tools (2 ECTS)
UE6 - Establishing your communication strategy (8 ECTS)
- Visual communication (3 ECTS)
- Global communications strategy (4 ECTS)
- Communication: players and markets (1 ECTS)
UE7 - Integration into professional life (11 ECTS)
- Cross-disciplinary seminar 2 - professional conferences (1 ECTS)
- Professional Project1 : Challenge (2 ECTS)
- Business English (2 ECTS)
- Thesis (internship/research) (6 ECTS)
Optional UE
- Sport
- Student involvement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 - Mastering practical, theoretical and ethical issues (9 ECTS)
- In-depth study and research methods (3 ECTS)
- New Perspectives in Marketing Research (4 ECTS)
- Cross-disciplinary seminar 3 - Ethics and professional responsibility (2 ECTS)
UE2 - Formulating and implementing a communication strategy (11 ECTS)
- Internal communication and employer branding (2 ECTS)
- Event communication (2 ECTS)
- Advertising Communication (3 ECTS)
- Promotional communication and direct marketing (4 ECTS)
UE3 - Mastering communication tools (10 ECTS)
- Visual communication and video (4 ECTS)
- Brand content and copywriting techniques (2 ECTS)
- Website creation (4 ECTS)
Optional UE
- Student involvement
SEMESTER 2 (30 ECTS)
UE4 - Develop your press relations and manage your reputation (8 ECTS)
- Press relations (2 ECTS)
- Eloquence and Mediatraining (2 ECTS)
- Public relations and influence marketing (2 ECTS)
- E-reputation and Community Management (2 ECTS)
UE5 - Envisioning the future of communication (10 ECTS)
- Socially responsible communication (2 ECTS)
- New trends in communication (3 ECTS)
- Current issues in the media industry (3 ECTS)
- Media and communications law (2 ECTS)
UE6 - Integration into professional life (12 ECTS)
- Professional project (5 ECTS)
- Internship thesis (7 ECTS)
Optional UE
- Sport
- Student involvement
Select a program
Master 1
Drawing up/formalizing a marketing strategy
11 creditsStrategic Marketing
5 credits21hDigital culture
4 credits21hStrategic management
3 credits18h
Develop market insights
13 creditsCross-disciplinary seminar 1 - professional conferences
1 credits6hQuantitative Methods
Qualitative Methods
4 credits15hConsumer behavior
5 credits21hQualitative Methods
Quantitative Methods
4 credits21h
Master your marketing and sales environment
5 creditsPerformance management
3 credits21hBusiness English
2 creditsMarketing law
3 credits21h
Optional
Operationalize your marketing strategy
6 creditsBrand management
2 credits18hDigital marketing tools
3 creditsSegmentation and positioning techniques
1 credits
Developing multi-channel customer relations
5 creditsManagement of marketing and sales teams
1 credits12hCustomer strategy
3 credits21hDistribution and merchandising
1 credits18h
Establishing your communication strategy
8 creditsCorporate and Visual Communication
3 creditsGlobal communication strategy
3 credits
Integrating into professional life
11 creditsCross-disciplinary seminar 2 - professional conferences
1 credits12hBusiness English
2 creditsCommunication: players and market
1 creditsM1 MCO Internship thesis
6 creditsProfessional project: Challenge
2 credits
Optional
Master 2
Admission
Access conditions
To find out more about the entry requirements for the Master's degree in Marketing and Organizational Communication, click on the following link.
How to register
See registration details on this page.
And then
Professional integration
- Internet and/or external communications manager
- Junior advertising manager (agency)
- Design Manager
- Media planner
- Community Manager
- Communications Manager
- Public Relations OfficerÂ
- Event manager
- Project manager in a communications, media or advertising agency