ECTS
180 credits
Duration
1 year
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The L3 Marketing Sales course enables you to pre-specialize before going on to the Masters 1 and Masters 2 courses in the field.
The curriculum is characterized by its proximity to the professional world:
- Professional presentations
- Minimum 2-month internship in France or abroad
- Alumni network
87,1%*
Success rate
Objectives
The aim of the L3 Marketing & Sales program is to provide training in the managerial and strategic aspects of marketing and sales.
Know-how and skills
- Rigour in reasoning
- Methodology of academic work
- Knowledge of the legal and economic environment
- Knowledge of the marketing and sales professions
- Knowledge of the blocking points related to a professional activity
International dimension
In addition to the English courses, two courses (Marketing Strategy and International Business) are taught in English.
Program
EU Process data and produce information
6 creditsMathematics
3 credits27hManagement control
3 credits27h
EU Choosing the forms of organization of the activity
6 creditsAnalysis of organizations
3 credits27hCorporate law
3 credits27h
UE Prepare your professional insertion
3 creditsBusiness English
2 credits21hProfessional Environment Discovery (DEP)
1 credits12h
EU Develop a marketing strategy
9 creditsProduct Strategies
3 credits27hMarketing strategy
3 credits27hStrategic diagnosis and business development
3 credits27h
EU Develop sales
6 creditsSales techniques
3 credits27hSurveys and sampling
3 credits27h
Optional
EU Process data and produce information
6 creditsStatistics
2 credits27hManagement control 2
2 credits27hManagement Information System & Database
2 credits27h
EU Develop a business strategy
9 creditsPsychosociology
3 credits27hMethodology of marketing surveys
3 credits27hPrice and negotiation
3 credits27h
UE Preparing for professional integration
6 creditsBusiness Game
1 credits12hInternship
3 creditsBusiness English
2 credits21h
EU Developing the brand
9 creditsStrategy and management of distribution
3 credits27hBrand and branding strategies
3 credits27hInternational Business
3 credits27h
Optional
Admission
Conditions of access
To find out more about the conditions of entry to the L3 Marketing Sales program, click on the following link.
How to register
And then
Further studies
This L3 offers prospects for further study in Masters programs in the Marketing and Sales specialization.
Professional integration
The Marketing and Sales degree gives access to the following positions:
- Sales Manager
- Purchasing Manager
- Export manager
- Marketing Manager
- Product Manager
- Communication Manager
- Customer Relationship Manager
- E-commerce manager