ECTS
180 credits
Duration
1 year
Training Structure
Montpellier Management
Language(s) of Instruction
French
Overview
The Bachelor's degree in Marketing and Sales allows students to choose a preliminary specialization before continuing on to the first- and second-year Master's programs in this field.
The program is characterized by its close ties to the professional world:
- Professional Interventions
- Internship lasting at least 2 months in France or abroad
- Alumni Network
95.45%*
Success Rate
Objectives
The goal of the Bachelor’s Degree in Marketing and Sales is to provide training for various careers in the fields of marketing and sales, with a focus on their managerial and strategic aspects.
Expertise and Skills
- Rigor in Reasoning
- Methodology of Academic Work
- Knowledge of the legal and economic environment
- Knowledge of marketing and sales roles
- Understanding the obstacles associated with a professional activity
International Dimension
In addition to English classes, some courses are taught in English.
At Montpellier Management, you have the opportunity to study abroad atone of 65 partner universities located in more than 25 countries.
Check out all the testimonials from our students who have studied abroad
Organization
Knowledge Assessment
*Success Rate for 2024–2025 (admitted students / number of students with a GPA > 7)
Internships, supervised projects
Internship | Required |
|---|
Find all the useful information about the L3 internship on this page.
Program
EU: Process Data and Generate Information
6 creditsMathematics
3 credits27hManagement Accounting 1
3 credits27h
EU: Selecting Organizational Structures for the Activity
6 creditsOrganizational Analysis
3 credits27hCorporate Law
3 credits27h
EU: Preparing for Entry into the Workforce
3 creditsBusiness English 1
2 credits21hIntroduction to the Workplace (DEP)
1 credit12h
EU: Develop a Marketing Strategy
9 creditsProduct Strategies
3 credits27hMarketing Strategy
3 credits27hStrategic Assessment and Business Development
3 credits27h
EU: Grow Sales
6 creditsSales Techniques
3 credits27hSurveys and Sampling
3 credits27h
Optional
EU: Process Data and Generate Information
6 creditsStatistics
2 credits27hManagement Accounting 2
2 credits27hComputer Tools and Data Processing
2 credits27h
EU: Develop a trade strategy
9 creditsPsychosociology
3 credits27hMarketing Survey Methodology
3 credits27hPricing and Negotiation
3 credits27h
EU: Preparing for Entry into the Workforce
6 creditsBusiness Game
1 credit12hInternship
3 creditsBusiness English 1
2 credits21h
EU: Brand Development
9 creditsDistribution Strategy and Management
3 credits27hBrand and Branding Strategies
3 credits27hInternational Business
3 credits27h
Optional
And then
Continuing Education
This bachelor's degree program (L3) offers opportunities to continue studies in master's programs in the field of Marketing and Sales.
Employment Placement
The Bachelor's Degree in Marketing and Salesqualifies graduates for the following positions:
- Sales Manager
- Purchasing Manager
- Export Manager
- Marketing Manager
- Product Manager
- Communications Manager
- Customer Relations Manager
- E-commerce Manager