ECTS
180 credits
Duration
1 year
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The L3 Marketing and Sales program allows students to pre-specialize before continuing on to the Master's 1 and Master's 2 programs in the field.
The proposed curriculum is characterized by its proximity to the professional world:
- Professional interventions
- Internship of at least 2 months in France or abroad
- Alumni network
95.74%
Success rate
Objectives
The objective of the L3 Marketing and Sales program is to provide training in various professions in the fields of marketing and commerce, focusing on their managerial and strategic aspects.
Know-how and skills
- Rigorous reasoning
- Methodology of academic work
- Knowledge of the legal and economic environment
- Knowledge of marketing and sales professions
- Knowledge of obstacles related to a professional activity
International dimension
In addition to English classes, two courses (Marketing Strategy and International Business) are taught in English.
At Montpellier Management, you have the opportunity to study abroad atone of our 45 partner universities in 20 countries.
Discover all the testimonials from our students who have gone abroad
Organization
Knowledge assessment
*Success rate 2023-2024 (admitted / number of students with an average > 7)
Internships, supervised projects
Internship | Mandatory |
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Find all the useful information about the L3 internship onthis page.
Program
EU Processing data and producing information
6 creditsMathematics
3 credits27hManagement Control 1
3 credits27h
EU Choosing the forms of organization for the activity
6 creditsOrganizational analysis
3 credits27hCorporate law
3 credits27h
EU Preparing for Professional Integration
3 creditsBusiness English 1
2 credits21hProfessional Environment Discovery (DEP)
1 credit12h
EU Develop a marketing strategy
9 creditsProduct strategies
3 credits27hMarketing strategy
3 credits27hStrategic Diagnosis and Business Development
3 credits27h
EU Develop sales
6 creditsSales techniques
3 credits27hSurveys and sampling
3 credits27h
Optional
EU Processing data and producing information
6 creditsStatistics
2 credits27hManagement Control 2
2 credits27hComputer tools and data processing
2 credits27h
EU Develop a commercial strategy
9 creditsPsychosocial sociology
3 credits27hMarketing survey methodology
3 credits27hPricing and negotiation
3 credits27h
EU Preparing for professional integration
6 creditsBusiness Game
1 credit12hInternship
3 creditsBusiness English 1
2 credits21h
EU Developing the brand
9 creditsDistribution strategy and management
3 credits27hBrand and branding strategies
3 credits27hInternational Business
3 credits27h
Optional
Admission
Admission requirements
Check the admission requirements for the L3 Marketing and Sales program at the following link.
Registration procedures
And after
Continuing education
This L3 degree offers opportunities to continue your studies in master's programs in the field of marketing and sales.
Professional integration
The Marketing and Sales degreeprovides access to the following positions:
- Sales Manager
- Purchasing Manager
- Export Manager
- Marketing Manager
- Product Manager
- Communications Manager
- Customer Relations Manager
- E-commerce manager