ECTS
180 credits
Duration
1 year
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The L3 Marketing Sales course enables you to pre-specialize before going on to the Masters 1 and Masters 2 courses in the field.
The curriculum is characterized by its proximity to the professional world:
- Professional presentations
- Minimum 2-month internship in France or abroad
- Alumni network
87,1%*
Success rates
Objectives
The aim of the L3 Marketing & Sales program is to provide training in the managerial and strategic aspects of marketing and sales.
Know-how and skills
- Rigorous reasoning
- Academic methodology
- Knowledge of the legal and economic environment
- Knowledge of marketing and sales professions
- Knowledge of the bottlenecks associated with a professional activity
International dimension
In addition to English courses, two courses (Marketing Strategy and International Business) are taught in English.
At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.
Discover all our international partner universities
Organization
Knowledge control
*Pass rate 2022-2023 (admitted / number of students with an average > 7)
Internships, tutored projects
Internship | Mandatory |
|---|
Find out all you need to know about L3 internships on this page.
Program
EU Data processing and information production
6 creditsMathematics
3 credits27hControlling
3 credits27h
EU Choosing how to organize your business
6 creditsOrganization analysis
3 credits27hCompany law
3 credits27h
UE Preparing to enter the job market
3 creditsBusiness English
2 credits21hProfessional Environment Discovery (DEP)
1 credits12h
EU Developing a marketing strategy
9 creditsProduct strategies
3 credits27hMarketing strategy
3 credits27hStrategic diagnosis and business development
3 credits27h
EU Sales development
6 creditsSales techniques
3 credits27hSurveys and sampling
3 credits27h
Optional
EU Data processing and information production
6 creditsStatistics
2 credits27hControlling 2
2 credits27hManagement Information System & Database
2 credits27h
EU Developing a sales strategy
9 creditsPsychosociology
3 credits27hMarketing research methodology
3 credits27hPricing and negotiation
3 credits27h
UE Preparing for professional integration
6 creditsBusiness Game
1 credits12hInternship
3 creditsBusiness English
2 credits21h
EU Brand development
9 creditsDistribution strategy and management
3 credits27hBrand and branding strategies
3 credits27hInternational Business
3 credits27h
Optional
Admission
Access conditions
To find out more about the conditions of access to the L3 Marketing Sales program, click on the following link.
How to register
And then
Further studies
This L3 offers prospects for further study in Masters programs in the Marketing & Sales specialization.
Professional integration
The Marketing and Sales degree gives access to the following positions:
- Sales Manager
- Purchasing Manager
- Export manager
- Marketing Manager
- Product Manager
- Communications Manager
- Customer relations manager
- E-commerce manager