Economics - Management

L3 Marketing Sales

  • ECTS

    180 credits

  • Duration

    1 year

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

The L3 Marketing Sales course enables you to pre-specialize before going on to the Masters 1 and Masters 2 courses in the field.

The curriculum is characterized by its proximity to the professional world:

  • Professional presentations
  • Minimum 2-month internship in France or abroad
  • Alumni network
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  • 89.71% (admitted / number of students with grade > 7)

    Success rate

Objectives

The objective is to train students in the various professions in the fields of marketing and commerce in their managerial and strategic dimensions.

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Know-how and skills

  • Rigour in reasoning
  • Methodology of academic work
  • Knowledge of the legal and economic environment
  • Knowledge of the marketing and sales professions
  • Knowledge of the blocking points related to a professional activity
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International dimension

In addition to the English courses, two courses (Marketing Strategy and International Business) are taught in English.

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Organization

Internships, tutored projects

Internship

Mandatory

Find out all you need to know about L3 internships on this page.

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Program

  • EU Process data and produce information

    6 credits
    • Mathematics

      3 credits27h
    • Management control

      3 credits27h
  • EU Choosing the forms of organization of the activity

    6 credits
    • Analysis of organizations

      3 credits27h
    • Corporate law

      3 credits27h
  • UE Prepare your professional insertion

    3 credits
    • Business English

      2 credits21h
    • Professional Environment Discovery (DEP)

      1 credits12h
  • EU Develop a marketing strategy

    9 credits
    • Product Strategies

      3 credits27h
    • Marketing strategy

      3 credits27h
    • Strategic diagnosis and business development

      3 credits27h
  • EU Develop sales

    6 credits
    • Sales techniques

      3 credits27h
    • Surveys and sampling

      3 credits27h
  • Optional

    • German S5

      15h
    • Spanish S5

      15h
    • Optional sport

  • EU Process data and produce information

    6 credits
    • Statistics

      2 credits27h
    • Management control 2

      2 credits27h
    • Management Information System & Database

      2 credits27h
  • EU Develop a business strategy

    9 credits
    • Psychosociology

      3 credits27h
    • Methodology of marketing surveys

      3 credits27h
    • Price and negotiation

      3 credits27h
  • UE Preparing for professional integration

    6 credits
    • Business Game

      1 credits12h
    • Internship

      3 credits
    • Business English

      2 credits21h
  • EU Developing the brand

    9 credits
    • Strategy and management of distribution

      3 credits27h
    • Brand and branding strategies

      3 credits27h
    • International Business

      3 credits27h
  • Optional

    • German S6

      15h
    • Spanish S6

      15h
    • Optional sport

Admission

Conditions of access

Consult the conditions of access to this training on the following link.

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How to register

See the registration details on this page.

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And then

Further studies

This L3 offers prospects for further study in Masters programs in the Marketing and Sales specialization.

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Professional integration

The Marketing and Sales degree gives access to the following positions:

  • Sales Manager
  • Purchasing Manager
  • Export manager
  • Marketing Manager
  • Product Manager
  • Communication Manager
  • Customer Relationship Manager
  • E-commerce manager
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