ECTS
120 credits
Duration
2 years
Training structure
Institute of Business Administration (IAE)
Language(s) of instruction
English, French
Presentation
The aim of this master's degree is to train Business Developers and Social Sellers 4.0, prepared for the new context of product and service distribution, with an international outlook. In a disruptive world, buyer behavior is changing. Salespeople's behavior is also changing, with the need to adapt to buyers' profiles, to offer innovative real-time solutions, and to make massive use of digital tools. New professions, new functions and therefore new sales profiles are emerging. They will need to be able to act and adapt in a globalized international context, and to process and analyze all the data available to them (Business Intelligence), with a view to adapting their offer and behavior throughout the sales process.
Know-how and skills
The Master's degree holder will be able to develop :
- targeted action to meet the expectations of international customers
- understand and take into account any cultural differences of this clientele
To achieve this, he/she will be able to analyze the market and the needs of prospects/customers in detail, thanks to strong expertise in Business Intelligence.
Finally, he/she will have a good grasp of all aspects of communication, particularly digital (social networks, web, etc.), for which he/she will be able to produce content (content marketing).
International training
Training with an international outlookProgram
Select a program
Master 1 - Marketing Intelligence and International Business Strategy
In a disruptive world, buyer behavior is changing. The same is true of salespeople, who need to adapt to these buyers' profiles, offering innovative real-time solutions, and making massive use of digital tools.
New professions, new functions and therefore new sales profiles are emerging. They will need to be able to act and adapt in a globalized international context, and to process and analyze all the data at their disposal (Business Intelligence), with a view to adapting their offer and behavior throughout the sales process.
Master 2 - Marketing Intelligence and International Business Strategy
In a disruptive world, buyer behavior is changing. The same is true of salespeople, who need to adapt to these buyers' profiles, offering innovative real-time solutions, and making massive use of digital tools.
New professions, new functions and therefore new sales profiles are emerging. They will need to be able to act and adapt in a globalized international context, and to process and analyze all the data at their disposal (Business Intelligence), with a view to adapting their offer and behavior throughout the sales process.
Admission
Access conditions
validated L3 or equivalent (i.e. 180 ECTS validated) preferably in a field other than management. Scientific and technological profiles are preferred, but atypical profiles (LEA, history-geography, sociology, etc.) may also be considered.
An appetite for digital media and social networks is a must, as is a certain openness to international contexts and foreign cultures.
A 1st experience abroad, even of short duration (internship, taking courses in English, semester or job) is appreciated.
Minimum English score required: TOEFL: 90 * TOEIC: 800 * IELTS: 7* European test: C1*.
* These scores are minimums for entry to the Master's program, and do not necessarily give access to all foreign universities.
Experience, internship or summer job in digital (community manager, social network management, website creation...) and in sales are a real plus.
The "Score IAE-Message" and "Tage Mage" tests are not required for admission to IAE Montpellier.
Target audience
Priority is given to scientific and technological profiles, but atypical profiles (LEA, history-geography, sociology, etc.) may also be considered.
Necessary prerequisites
Minimum English score required: TOEFL: 90 * TOEIC: 800 * IELTS: 7 * European test: C1*.