ECTS
120 credits
Duration
2 years
Training Structure
Institute of Business Administration (IAE)
Language(s) of Instruction
English, French
Overview
The goal of this master’s program is to train Business Developers and Social Sellers 4.0 who are prepared for the new landscape of product and service distribution and possess an international perspective. In a disruptive world, buyer behavior is evolving. So, too, is the behavior of sales professionals, who must adapt to these buyers’ profiles and offer innovative, real-time solutions through extensive use of digital tools. New professions, new roles, and consequently new sales profiles are emerging. These professionals must be able to operate and adapt in a globalized international context, and—with a view to bringing products to market—process and analyze all the data at their disposal (Business Intelligence) in order to tailor their offerings and behavior throughout the sales process.
The Benefits of the Training Program
Second semester as part of an international exchange program.
Semester 4: International Internship
Expertise and Skills
Graduates of the master’s program will be able to develop:
- targeted efforts to meet the expectations of an international clientele
- to understand and take into account any cultural differences among this clientele
To this end, he will be able to conduct a detailed analysis of the market and the needs of prospects and customers thanks to his strong expertise in Business Intelligence.
Finally, he will have a solid grasp of all aspects of communication, particularly digital communication (social media, the web, etc.), and will be able to produce content (content marketing) for these channels.
International Training
Internationally-oriented educationOrganization
Special Features
Some courses may be offered remotely in the event of an exceptional decision or circumstance.
Open on an alternating basis
Contract Type | Apprenticeship Contract, Professional Training Contract |
|---|
For the Master 2 program only
Internships, supervised projects
This course is offered as a workshop.
Program
Select a program
Master's 1 - Marketing Intelligence and International Business Strategy
In a disruptive world, buyer behavior is changing. Salespeople’s behavior is changing as well, driven by the need to adapt to these buyers’ profiles and offer innovative, real-time solutions—all while making extensive use of digital tools.
New professions, new roles, and consequently new sales profiles are emerging. These sales professionals must be able to operate and adapt in a globalized international context, and—with a view to bringing products to market—process and analyze all the data at their disposal (Business Intelligence) in order to tailor their offerings and behavior throughout the sales process.
Master 2 - Marketing Intelligence and International Business Strategy
In a disruptive world, buyer behavior is changing. Salespeople’s behavior is changing as well, driven by the need to adapt to these buyers’ profiles and offer innovative, real-time solutions—all while making extensive use of digital tools.
New professions, new roles, and consequently new sales profiles are emerging. These sales professionals must be able to operate and adapt in a globalized international context, and—with a view to bringing products to market—process and analyze all the data at their disposal (Business Intelligence) in order to tailor their offerings and behavior throughout the sales process.
Admission
Admission Requirements
Completion of a Bachelor’s degree (L3) or equivalent (i.e., 180 ECTS credits) preferably in a field other than business administration or management. Candidates with backgrounds in science and technology are given priority, but candidates with non-traditional backgrounds (such as Business Studies, History, Geography, Sociology, etc.) may also be considered.
An interest in digital media and social media is necessary, as is a certain openness to the international context and foreign cultures.
Any prior experience abroad—even if brief (such as an internship, taking classes in English, a semester abroad, or a job)—is appreciated.
Minimum English proficiency score required: TOEFL: 90 * TOEIC: 800 * IELTS: 7 * European Language Test: C1 * Duolingo: 130
* These scores are the minimum requirements for admission to the master's program; they do not necessarily guarantee admission to all foreign universities.
Experience, an internship, or a summer job in the digital field (community manager, social media management, website development, etc.) and in sales is a real plus.
The “IAE-Message Score” and “Tage Mage” tests are not required for admission to IAE Montpellier.
Target Audience
We are primarily looking for candidates with backgrounds in science and technology, but candidates with non-traditional backgrounds (business administration, history, geography, sociology, etc.) may also be considered.
Mandatory Prerequisites
Minimum required English proficiency score: TOEFL: 90 * TOEIC: 800 * IELTS: 7 * European Language Level: C1*