ECTS
120 credits
Duration
2 years
Training structure
Institute of Business Administration (IAE)
Language(s) of instruction
English, French
Presentation
The aim of this master's degree is to train Business Developers and Social Sellers 4.0 who are prepared for the new context of product and service distribution, with an international vision. In a disruptive world, buyer behavior is changing. Salespeople's behavior is also changing, with the need to adapt to buyer profiles and offer innovative real-time solutions, making extensive use of digital tools. New professions, new roles and, therefore, new sales profiles are emerging. These professionals will need to be able to act and adapt in a globalized international context, process and analyze all the data at their disposal (business intelligence) with a view to marketing products, in order to adapt their offering and behavior throughout the sales process.
The advantages of the training program
Semester 2 in international mobility.
Semester 4 international internship
Know-how and skills
The Master's degree holder will be able to develop:
- targeted action to meet the expectations of an international clientele
- to understand and take into account any cultural differences among this clientele
To do this, they will be able to analyze the market and the needs of prospects/customers in detail thanks to their strong expertise in Business Intelligence.
Finally, they will have a good understanding of all aspects of communication, particularly digital communication (social media, web, etc.), for which they will be able to produce content (content marketing).
International training
Internationally oriented trainingOrganization
Special facilities
Some courses may be taken remotely in the event of an exceptional decision or event.
Open alternately
Type of contract | Apprenticeship contract, Professional training contract |
|---|
Only for Master 2
Internships, supervised projects
This course is available as an internship.
Program
Select a program
Master 1 - Marketing Intelligence and International Business Strategy
In a disruptive world, buyer behavior is changing. Salespeople's behavior is also changing, with the need to adapt to buyer profiles and offer innovative real-time solutions, making extensive use of digital tools.
New professions, new roles, and therefore new sales profiles are emerging. Salespeople will need to be able to act and adapt in a globalized international context, and to process and analyze all the data at their disposal (business intelligence) with a view to marketing products, in order to adapt their offering and their behavior throughout the sales process.
Master 2 - Marketing Intelligence and International Business Strategy
In a disruptive world, buyer behavior is changing. Salespeople's behavior is also changing, with the need to adapt to buyer profiles and offer innovative real-time solutions, making extensive use of digital tools.
New professions, new roles, and therefore new sales profiles are emerging. Salespeople will need to be able to act and adapt in a globalized international context, and to process and analyze all the data at their disposal (business intelligence) with a view to marketing products, in order to adapt their offering and their behavior throughout the sales process.
Admission
Admission requirements
Validated L3 or equivalent (i.e., 180 validated ECTS credits), preferably in a field other than business and management. Scientific and technological profiles are given priority, but atypical profiles (LEA, history, geography, sociology, etc.) may also be considered.
An appetite for digital media and social networks is necessary, as is a certain openness to the international context and foreign cultures.
Previous experience abroad, even for a short period (internship, English language course, semester abroad, or job), is appreciated.
Minimum English score required: TOEFL: 90 * TOEIC: 800 * IELTS: 7* European test: C1* DUOLINGO: 130
* These scores are the minimum required to enter the Master's program; they do not necessarily grant access to all foreign universities.
Experience, an internship, or a summer job in digital (community manager, social media management, website creation, etc.) and in sales are a real plus.
The "Score IAE-Message" and "Tage Mage" tests are not required for admission to IAE Montpellier.
Target audience
Scientific and technological profiles are prioritized, but atypical profiles (LEA, history, geography, sociology, etc.) may also be considered.
Mandatory prerequisites
Minimum English score required: TOEFL: 90 * TOEIC: 800 * IELTS: 7 * European test: C1*