ECTS
60 credits
Duration
1 year
Training Structure
Institute of Business Administration (IAE)
Language(s) of Instruction
English
Overview
In a disruptive world, buyer behavior is changing. Salespeople’s behavior is changing as well, driven by the need to adapt to these buyers’ profiles and offer innovative, real-time solutions—all while making extensive use of digital tools.
New professions, new roles, and consequently new sales profiles are emerging. These sales professionals must be able to operate and adapt in a globalized international context, and—with a view to bringing products to market—process and analyze all the data at their disposal (Business Intelligence) in order to tailor their offerings and behavior throughout the sales process.
Objectives
The goal of this master’s program is to train Business Developers and Social Sellers 4.0 who are prepared for the new landscape of product and service distribution and possess an international perspective.
Expertise and Skills
Graduates of the Master’s program will be able to develop
► targeted strategies to meet the expectations of an international clientele
► understand and take into account any cultural differences among this clientele
To this end, they will be able to conduct a detailed analysis of the market and the needs of prospects and clients thanks to their strong expertise in Business Intelligence.
Finally, they will have a solid grasp of all aspects of communication, particularly digital communication (social media, the web, etc.), and will be able to produce content (content marketing) for these channels.
And then
Employment Placement
►Social Seller
► Business Developer
► Business Development Manager
► Technical Sales Representative
► Key Account Manager
► Sales Engineer
► Complex Sales Specialist
► Sales Director