Master 1 - Marketing Intelligence and International Business Strategy

  • ECTS

    60 credits

  • Duration

    1 year

  • Training structure

    Institute of Business Administration (IAE)

Presentation

In a disruptive world, buyer behavior is changing. The same is true of salespeople, who need to adapt to these buyers' profiles, offering innovative real-time solutions, and making massive use of digital tools.

New professions, new functions and therefore new sales profiles are emerging. They will need to be able to act and adapt in a globalized international context, and to process and analyze all the data at their disposal (Business Intelligence), with a view to adapting their offer and behavior throughout the sales process.

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Objectives

The aim of this master's degree is to train Business Developers and Social Sellers 4.0, prepared for the new context of product and service distribution, with an international outlook.

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Know-how and skills

The Master's degree holder will be able to develop

► a targeted action to meet the expectations of an international clientele

► to understand and take into account the possible cultural differences of this clientele

To do this, he/she will be able to analyze the market and the needs of prospects/customers finely, thanks to
strong expertise in Business Intelligence.
Last but not least, he/she will have a good command of all aspects of communication, particularly digital
(social networks, web, etc.), for which he/she will be able to produce content (content marketing).

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Admission

Access conditions

Validated L3 or equivalent (i.e. validated 180 ECTS), preferably in a field other than management. Priority is given to recruiting scientific profiles (UFR de Sciences, de Pharmacie, BUT des sections secondaires, école d'ingénieurs...). Atypical backgrounds in human sciences other than management (sociology, geography, LEA...) may also apply.
An appetite for digital media and social networks is necessary, as is a certain openness to the international context and foreign cultures.


A 1st experience abroad, even of short duration (internship, taking courses in English, semester or job) is appreciated.
Minimum English score required: TOEFL: 90 * TOEIC: 800 * IELTS: 7* European test: C1*
* These scores are the minimum required to enter the Master's program, and do not necessarily give access to all foreign universities.
Experience, internships or summer jobs in digital (community manager, social network management, website creation, etc.) and sales are a real plus.

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And then

Professional integration

►Social Seller
► Business Developer
► Business Developer
► Sales Technician
► Key Account Manager
► Sales Engineer
► Complex Sales Specialist
► Sales Director

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