Economics - Management

Product and Brand Management and Communication (MCPM)

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

The Master's degree in Product and Brand Management and Communication (MCPM) trains future management and communication professionals. 

The course focuses on current corporate concerns: ethics, Corporate Social Responsibility (CSR) and Brand Social Responsibility (BSR), as well as new digital techniques.

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  • 100%*

    Success rates

Objectives

The Master's degree in Product and Brand Management and Communication enables students to acquire a wide range of skills:

  • Identify and solve problems of identity, notoriety, positioning, image or reputation of the company and its brands and products.
  • Developing brand equity
  • Design communication strategies that highlight the company's identity, CSR and CSR, and brand positioning
  • Develop coherent communication plans: visual identity, advertising, public and press relations, events, sponsorship, trade shows, website, social networks, e-reputation, community management, search engine optimization, visual and graphic design.
  • Mastering problematization and decision-making in a crisis context
  • Manage a communications project, particularly around CSR and digital transformation
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International dimension

At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.

Discover all our international partner universities

Read the testimonials of our students who have gone abroad

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Organization

Knowledge control

*Success rate in M2 2022-2023 (admitted / number of students with an average > 7)

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Open on a sandwich basis

Master 1 and Master 2 can be completed on a sandwich course basis.

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Internships, tutored projects

Find out more about the M1 internship on this page.

Find out all you need to know about M2 internships on this page.

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Program

Select a program

  • Brand communication strategies

    8 credits
    • Identity, positioning, reputation and image

      8 credits40h
  • Methodology

    • Methodology for finding an internship

      3h
    • Mind mapping

      6h
    • Time management

      6h
  • Product and brand management strategies

    17 credits
    • Corporate strategy / CSR

      39h
    • Managing in complex situations

      1 credits9h
    • CSR basics

      15h
    • Satisfaction: concepts, methods and indicators

      24h
    • Business plan in services marketing

      1 credits
    • Responsible HR management

      1 credits
    • Consumer law

      4 credits
  • Digital strategy for brands

    4 credits
    • Digital transformation

      4 credits
  • Product and brand management strategies

    3 credits
    • Consumer behavior

      3 credits27h
    • Qualitative research methodology

      3h
  • Visual communication and brand design

    1 credits
    • Vector graphics (Adobe Illustrator)

      6h
    • Creation of e-mailings and newsletters (Mailchimp)

      3h
    • Visual design software (Adobe Photoshop & InDesign)

      12h
    • Video creation software (Canva, Youtube Studio)

      3h
    • Creation of online events and webinars

      2h
    • Visual identity

      4h
  • Brand communication strategies

    13 credits
    • CSR and MSR, public relations, press relations

      3h
    • Communication strategies and plan

      9 credits40h
    • Project management in communications

      1 credits9h
    • Communication and culture in international business

      3 credits27h
    • Events, sponsorship

      5h
  • Digital strategy for brands

    5 credits
    • Website creation and management

      2 credits27h
    • Community management: FB, Instagram, Youtube algorithms

      3h
    • Communication on social networks and monitoring

      3 credits27h
    • WordPress software

      6h
  • Methodology

    8 credits
    • Internship and dissertation

      8 credits
    • Research methodology for internships and dissertations

      5h
    • M1 MCPM Tutored project

    • Job and internship search tools (LinkedIn profile, job...)

      9h
    • Mind Mapping

      3h
  • Optional

    • Spanish S2

      18h
    • German S2

      15h
    • Pre-research thesis

      • Referencing

      • Website creation and management

    • Optional sport

  • Brands and products international management

    7 credits
    • International marketing of brands and products

      6h
    • International standards and quality management

      2 credits18h
    • International media relations

      3 credits22h
    • Product launch marketing and communication plan in Europe

      6h
  • Innovation and brand content

    6 credits
    • Innovation strategies, brand equity and CSR

      2 credits18h
    • Innovation and design thinking

      2 credits18h
    • Business ethics

      24h
    • Inbound marketing and loyalty

      2 credits21h
    • Innovation launch

      3h
  • CSR-SRM communication strategies

    4 credits
    • Corporate social responsibility communications

      2 credits14h
    • CSR and responsible brands

      1 credits8h
    • Corporate and financial communications

      4h
    • Public relations strategies and briefs

      1 credits4h
    • Ambassador program and executive coaching

      2h
    • MSR and stakeholder relations

      4h
    • Employer branding

      2h
  • Crisis communication

    5 credits
    • Change management methodology

      1 credits6h
    • Influence strategies and contracts

      3h
    • Crisis, public affairs and lobbying

      3 credits12h
    • Crisis and internal communication

      1 credits14h
    • Conflict management

      6h
    • Stress management

      3h
    • Media crises and media training

      3h
  • Responsible brand advertising

    8 credits
    • Creativity and efficiency

      12h
    • Strategic planning and media planning

      1 credits6h
    • Advertising creation

      3 credits12h
    • Semiological analysis

      2 credits16h
    • Advertiser and agency relations, briefs

      6h
    • Product placement

      3h
    • Advertising media

      6h
    • Advertising regulations

      4h
    • Trademark law and advertising communications

      2 credits12h
  • Methodology for internships, dissertations and presentations

    4h
  • Internship and dissertation diagnosis

    30 credits
  • M2 MCPM Internship

  • M2 MCPM Tutored project

  • Optional

    • M2 MCPM Optional internship

Admission

Access conditions

To find out more about how to apply for the Master's degree in Product and Brand Management and Communication, click here.

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How to register

And then

Professional integration

  • Internal and/or external communications manager
  • Brand & Product manager
  • Brand manager
  • Strategic planner
  • CSR and RSM Manager
  • Project Manager
  • Community Manager
  • Digital Communications Manager
  • SEO Manager
  • Social networks and e-reputation manager
  • Advertising Manager
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