• ECTS

    8 credits

  • Component

    Montpellier Management

Teaching hours

  • Responsible brand advertising - CMLecture course30h

List of courses

  • Creativity and efficiency

    12h
  • Strategic planning and media planning

    1 credits6h
  • Advertising creation

    3 credits12h
  • Semiological analysis

    2 credits16h
  • Advertiser and agency relations, briefs

    6h
  • Product placement

    3h
  • Advertising media

    6h
  • Advertising regulations

    4h
  • Trademark law and advertising communications

    2 credits12h