ECTS
8 credits
Component
Montpellier Management
Teaching hours
- Responsible brand advertising - CMLecture course30h
List of courses
Creativity and efficiency
12hStrategic planning and media planning
1 credits6hAdvertising creation
3 credits12hSemiological analysis
2 credits16hAdvertiser and agency relations, briefs
6hProduct placement
3hAdvertising media
6hAdvertising regulations
4hTrademark law and advertising communications
2 credits12h