Responsible brand advertising

  • ECTS

    8 credits

  • Component

    Montpellier Management

List of courses

  • Creativity and efficiency

    12h

  • Strategic planning and media planning

    1 credits6h

  • Advertising creation

    3 credits12h

  • Semiological analysis

    2 credits16h

  • Advertiser and agency relations, briefs

    6h

  • Product placement

    3h

  • Advertising media

    6h

  • Advertising regulations

    4h

  • Trademark law and advertising communications

    2 credits12h