Company strategies

This teaching unit has several components:

• The lessons will show that chemistry opens up to various professions in the field of cosmetics, and not only to formulation.

• To know how to bring a reflection on the scientific method in order to avoid errors of judgment and to know how to bring a scientific reflection in front of any information. The teaching will be based on concrete examples related to cosmetics (difference between risk and danger, reflection on various applications/consumer information, etc.)

• The course is based on concrete marketing projects, from market research to the formalization of a marketing concept in cosmetics.

Hourly volumes* :

            CM : 12

            TD : 8

Give the tools to carry out a marketing project.

Improve students' adaptability to the company.

To develop students' ability to look at information critically and independently.

To make known the fields of possibility opened with a Master degree in chemistry/cosmetics.

Open up to jobs at the interface with R&D.

M1 ICAP Cosmetics Marketing Course

Continuous control

The courses are taught by industrialists and teacher-researchers specialized in the field concerned.

Administrative contact(s):

Secretariat Master Chemistry

https://master-chimie.edu.umontpellier.fr/