Business strategies

This teaching unit covers several areas:

• The lessons will show that chemistry opens up a variety of careers in the cosmetics industry, not just in formulation.

• Know how to reflect on the scientific method in order to avoid errors in judgment and know how to apply scientific thinking to any information. Teaching will be based on concrete examples related to cosmetics (difference between risk and danger, reflection on various applications/consumer information, etc.).

• A simulation exercise allows students to work on concrete marketing projects, from market research to the formalization of a marketing concept in cosmetics.

Hourly volumes:

            CM: 12

            TD: 8

Provide the tools to successfully complete a marketing project.

Improve students' adaptability to the workplace.

Encourage students to take a critical and independent approach to information.

Raise awareness of the opportunities available with a master's degree in chemistry/cosmetics.

Open up to professions at the interface with R&D.

M1 ICAP Cosmetics Marketing Course

Continuous assessment

Courses taught by industry professionals and faculty members specializing in the relevant field.

Administrative contact(s):

Master's Program in Chemistry Secretariat

https://master-chimie.edu.umontpellier.fr/