Business intelligence and creation

This module focuses on :

• Tools and sources of information (patents, databases, journals, trade fairs and scientific days, etc.) and communication: identifying relevant sources of information, analyzing and using them, communicating internally and externally.
• What business intelligence is, and how to understand and use it
• Marketing fundamentals: presentation of what marketing does, presentation of tools that can help students in their future work, detailed explanation of the development process of a cosmetic product in marketing, and the different careers available to students.

A project will be developed by the students.

Hourly volumes* :

CM :15h

TD: 5h

Practical: 10h

Exit: 10 a.m.

An introduction to business intelligence applied to the cosmetics and well-being industries.

Understand the importance of anticipating and adapting to ensure the viability and development of businesses. Know how to obtain and use information in strategic decision-making.

Introduction to cosmetics marketing

Skills acquired in the university training center during semesters S1 and S2 of the ICAP Cosmetics Master's degree. Computer tools.

Continuous control

Courses taught by industry experts and teacher-researchers specialized in the relevant field.

Administrative contact(s) :

Secretariat Master Chemistry

https://master-chimie.edu.umontpellier.fr/