Economic intelligence and creation

This module focuses on:

• Tools and sources of information (patents, databases, journals, trade shows and scientific conferences, etc.) and communication: knowing how to identify relevant sources of information, how to analyze and use them, and how to communicate internally and externally.
• What is economic intelligence, how to understand it and how to use it
• Marketing fundamentals: presentation of what marketing does, presentation of tools that can help students in their future work, detailed explanation of the process of developing a cosmetic product in marketing, and the different careers available to students.

A project will be developed by the students.

Hourly volumes:

CM: 3:00 p.m.

Tutorial: 5 hours

Practical work: 10 hours

Departure: 10 a.m.

Introduce economic intelligence applied to the cosmetics and wellness industries.

Understanding the importance of anticipating and adapting for business sustainability and development. Knowing how to obtain and use information in strategic decision-making.

Introduction to cosmetics marketing

Skills acquired at a university training center during semesters S1 and S2 of the ICAP Cosmetics Master's program. Computer tools.

Continuous assessment

Courses taught by industry professionals and faculty members specializing in the relevant field.

Administrative contact(s):

Master's Program in Chemistry Secretariat

https://master-chimie.edu.umontpellier.fr/