Economic intelligence and creation

This module focuses on:

• Tools and sources of information (patents, databases, journals, trade fairs and scientific days, etc.) and communication: knowing how to identify relevant sources of information, knowing how to analyze and use them, knowing how to communicate internally and externally.
• What is business intelligence, how to understand and use it
• Marketing fundamentals: presentation of what marketing does, presentation of tools that can help students in their future work, detailed explanation of the development process of a cosmetic product in marketing, and the different jobs available to students.

A project will be developed by the students.

Hourly volumes* :

CM :15h

TD : 5h

TP : 10h

Exit : 10 am

Introduction to economic intelligence applied to the cosmetics and well-being industries.

Understand the importance of anticipating and adapting for the viability and development of businesses. Know how to obtain and use information in strategic decision making.

Introduction to cosmetic marketing

Skills acquired in the university training center during semesters S1 and S2 of the Master ICAP Cosmetics. Computer tools.

Continuous control

The courses are taught by industrialists and teacher-researchers specialized in the field concerned.

Administrative contact(s):

Secretariat Master Chemistry

https://master-chimie.edu.umontpellier.fr/