Economic Intelligence and Creativity

This module focuses on:

• Tools and sources of information (patents, databases, journals, trade shows, and scientific conferences, etc.) and communication: knowing how to identify relevant sources of information, how to analyze and use them, and how to communicate both internally and externally.
• What Is Economic Intelligence? How to Understand and Use It
• Marketing Fundamentals: an overview of what marketing entails, an introduction to tools that can help students in their future work, a detailed explanation of the marketing process for developing a cosmetic product, and the various career paths available to students.

The students will develop a project.

Hourly volumes*:

CM: 3:00 p.m.

TD: 5 hours

Practical Training: 10:00 a.m.

Departure: 10 a.m.

An introduction to economic intelligence as applied to the cosmetics and wellness industries.

Understand the importance of planning ahead and adapting to ensure business sustainability and growth. Know how to obtain and use information in strategic decision-making.

An Introduction to Cosmetics Marketing

Skills acquired at the university training center during the first and second semesters of the ICAP Cosmetics Master's program. Computer tools.

Ongoing Assessment

Courses taught by industry professionals and faculty members specializing in the relevant field.

Administrative contact(s):

Master's in Chemistry Office

https://master-chimie.edu.umontpellier.fr/