Target level of study
Bachelor's degree
ECTS
180 credits
Duration
3 years
Training structure
Montpellier-Sète University Institute of Technology
Language(s) of instruction
French
Presentation
Objectives
Train students to fill versatile and autonomous sales positions, providing them with a broad range of skills necessary for further study or future career development.
Know-how and skills
Upon completion of the training, graduates will be able to:
> Lead marketing initiatives.
> Sell a commercial offer.
> Communicate the commercial offer.
Track 1: Digital marketing, e-business, and entrepreneurship
- Managing a digital business.
- Develop an e-business project.
Track 2: International Business: Purchasing and Sales
- Formulate an international trade strategy.
- Manage international operations.
Track 3: Business development and customer relationship management
- Participate in the organization's marketing and sales strategy.
- Manage customer relations.
Organization
Knowledge assessment
Assessment: continuous assessment
Open alternately
Type of contract | Apprenticeship contract, Professional training contract |
|---|
Open from the first year for the "Business Development and Customer Relationship Management" program.
Open for the third year for the "Digital Marketing, E-business, and Entrepreneurship" program
Open from the first year for the "Business Development and Customer Relationship Management" program.
Open for the third year for the "Digital Marketing, E-business, and Entrepreneurship" program
Internships, supervised projects
Internship | Mandatory |
|---|
Internship: 22 to 26 weeks over the course of 3 years
Supervised project: 600 hours
Program
Start date: September
Duration: 3 years
Number of hours: 1,800
Internship: 22 to 26 weeks over the course of 3 years
Supervised project: 600 hours
Select a program
Digital marketing, e-business, and entrepreneurship
The Digital Marketing, E-business, and Entrepreneurship program aims to train students in digital business activities by developing skills in the management and administration of these activities on the one hand, and in the development of digital business projects that could lead to the creation of a start-up on the other.
In BUT 2, this course is completed in a traditional format with an 8-week internship. In BUT 3, this course is completed either:
- in apprenticeship with a 1 week on/1 week off schedule,
- in a traditional program, with a semester abroad at one of our partner universities or schools and a 14-week internship.
International business: buying and selling
The International Business: Purchasing and Sales program aims to provide training in international marketing and trade by developing strategic and operational skills in an international context. Upon completion of this program, graduates will be qualified for positions in international trade.
In B.U.T. 2, this program is completed as a traditional course of study with an 8-week internship. In B.U.T. 3, this program is also completed as a traditional course of study with a 5-month semester abroad at one of our partner universities or schools and a 14-week internship.
Business development and customer relationship management
The Business Development and Customer Relationship Management program aims to train students in business development while ensuring customer satisfaction in order to build lasting relationships. Graduates will contribute to business development and customer relationship management in all types of organizations and in B2B or B2C commercial situations.
In BUT 2 and BUT 3, this course is completed entirely through apprenticeship, with a work-study schedule of 2 days / 3 days (or 3 days / 2 days). Depending on the year of training, students attend the IUT at the beginning or end of the week. Please note that for this course, BUT 1 can also be completed through work-study beforehand.
Admission
Admission requirements
Applications must be submitted via the Parcoursup portal: https://www.parcoursup.fr/
And after
Professional integration
BUSINESS SECTORS:
Import-export, transportation, communications, events, retail, finance, etc.