Targeted level of study
BAC +3
ECTS
180 credits
Duration
3 years
Training structure
IUT Montpellier-Sète
Language(s) of instruction
French
Presentation
Objectives
To train students for multi-skilled and autonomous sales positions, providing them with the broad range of skills needed for further study or future career development.
Know-how and skills
On completion of the course, the graduate will be able to :
> Conduct marketing actions.
> Sell a commercial offer.
> Communicate the commercial offer.
Course 1: Digital marketing, e-business and entrepreneurship
- Managing a digital business.
- Develop an e-business project.
Course 2: International business: buying and selling
- Formulate an international business strategy.
- Managing international operations.
Course 3: Business development and customer relationship management
- Participate in the organisation's marketing and sales strategy.
- Managing customer relations.
Organization
Control of knowledge
Assessment of knowledge: continuous assessment
Open in alternating years
Type of contract | Apprenticeship contract, Professionalization contract |
|---|
From the first year for the "Business development and customer relationship management" course.
Alternation arrangements
From the first year for the "Business development and customer relationship management" course.
Internships, tutored projects
Internship | Mandatory |
|---|
Internship: 22 to 26 weeks over the 3 years
Tutored project: 600h
Programme
Start date: September
Duration: 3 years
Hourly volume: 1800h
Internship: 22 to 26 weeks over the 3 years
Tutored project: 600h
Select a programme
Digital marketing, e-business and entrepreneurship
International business: buying and selling
Business development and customer relationship management
Admission
Conditions of access
Submission of applications via the Parcoursup portal: https: //www.parcoursup.fr/
And then
Professional integration
SECTORS OF ACTIVITY :
Import-export, transport, communication, events, retail, financial professions, etc.