Intended Level of Study
Bachelor's degree (BAC +3)
ECTS
180 credits
Duration
3 years
Training Structure
Montpellier-Sète University Institute of Technology (IUT)
Language(s) of Instruction
French
Overview
Objectives
To train students to become versatile and independent sales professionals by equipping them with a broad range of skills necessary for further education or future career advancement.
Expertise and Skills
Upon completion of the program, graduates will be able to:
> Lead marketing initiatives.
> Sell a commercial offering.
> Communicate the commercial offering.
Track 1: Digital Marketing, E-Business, and Entrepreneurship
- Managing a digital business.
- Develop an e-business project.
Track 2: International Business: Purchasing and Sales
- Develop an international business strategy.
- Manage international operations.
Track 3: Business Development and Customer Relationship Management
- Contribute to the organization's marketing and sales strategy.
- Manage customer relationships.
Organization
Knowledge Assessment
Assessment: Continuous Assessment
Open on an alternating basis
Contract Type | Apprenticeship Contract, Professional Training Contract |
|---|
Open to first-year students in the “Business Development and Customer Relationship Management” track.
Now in its third year, the "Digital Marketing, E-Business, and Entrepreneurship" track is open for enrollment
Open to first-year students in the “Business Development and Customer Relationship Management” track.
Now in its third year, the "Digital Marketing, E-Business, and Entrepreneurship" track is open for enrollment
Internships, supervised projects
Internship | Required |
|---|
Internship: 22 to 26 weeks over the course of 3 years
Supervised project: 600 hours
Program
Start date: September
Duration: 3 years
Total hours: 1,800
Internship: 22 to 26 weeks over the course of 3 years
Supervised project: 600 hours
Select a program
Digital Marketing, E-Business, and Entrepreneurship
The Digital Marketing, E-Business, and Entrepreneurship track is designed to provide training in digital business activities by developing skills in the oversight and management of these activities, on the one hand, and in the development of digital business projects that can lead to the creation of a startup, on the other.
In the second year of the BUT program, this track is completed through a traditional curriculum that includes an 8-week internship. In the third year of the BUT program, this track is completed either:
- in an apprenticeship program with a 1-week-on, 1-week-off schedule,
- in the traditional program, with a fifth semester abroad at one of our partner universities or schools and a 14-week internship.
International Business: Buying and Selling
The International Business: Purchasing and Sales track is designed to provide training in international marketing and trade by developing strategic and operational skills in an international context. Upon completion of this track, graduates will be qualified to hold positions in the field of international trade.
In the second year of the B.U.T., this program is completed through traditional classroom instruction and includes an 8-week internship. In the third year of the B.U.T., this program is also completed through traditional classroom instruction and includes a fifth semester abroad at one of our partner universities or schools and a 14-week internship.
Business Development and Customer Relationship Management
The Business Development and Customer Relationship Management track is designed to train students in business development while ensuring customer satisfaction to build lasting relationships. Graduates will contribute to business development and customer relationship management in all types of organizations and in both B2B and B2C business settings.
In BUT 2 and BUT 3, this program is completed entirely through a work-study program, with a 2-day/3-day (or 3-day/2-day) work-study rotation. Depending on the academic year, students attend the IUT at the beginning or end of the week. Note that for this program, BUT 1 may also be completed through a work-study program beforehand.
Admission
Admission Requirements
Submit applications through the Parcoursup portal: https://www.parcoursup.fr/
And then
Employment Placement
BUSINESS SECTORS:
Import-export, transportation, communications, events, retail, finance, etc.