Target level of study
BAC +3
ECTS
180 credits
Duration
3 years
Training structure
IUT Montpellier-Sète
Language(s) of instruction
French
Presentation
Objectives
Train students to become versatile, self-sufficient salespeople, giving them the broad range of skills needed for further study or career development.
Know-how and skills
On completion of the course, graduates will be able to :
> Conduct marketing actions.
> Sell a commercial offer.
> Communicate the commercial offer.
Track 1: Digital marketing, e-business and entrepreneurship
- Manage a digital business.
- Develop an e-business project.
Track 2: International business: buying and selling
- Formulate an international business strategy.
- Manage international operations.
Track 3: Business development and customer relationship management
- Participate in the organization's marketing and sales strategy.
- Customer relationship management.
Organization
Knowledge control
Assessment of knowledge: continuous assessment
Open on a sandwich basis
Contract type | Apprenticeship contract, Professionalization contract |
|---|
Open from 1st year for the "Business development and customer relationship management" course.
Open for the 3rd year for the "Digital marketing, e-business and entrepreneurship" course
Work-study arrangements
Open from 1st year for the "Business development and customer relationship management" course.
Open for the 3rd year for the "Digital marketing, e-business and entrepreneurship" course
Internships, tutored projects
Internship | Mandatory |
|---|
Internship: 22 to 26 weeks over 3 years
Tutored project: 600h
Program
Start date: September
Duration: 3 years
Hours: 1800h
Internship: 22 to 26 weeks over 3 years
Tutored project: 600h
Select a program
Digital marketing, e-business and entrepreneurship
The Digital Marketing, E-business and Entrepreneurship path aims to provide training in digital business activities, by developing skills in steering and managing these activities on the one hand, and in developing digital business projects that can lead to the creation of a start-up on the other.
In BUT 2, this course is run as a conventional training program with an 8-week work placement. In BUT 3, this course is either :
- apprenticeship, alternating 1 week / 1 week,
- traditional training, with a semester 5 abroad at one of our partner universities or schools and a 14-week internship.
International business: buying and selling
The aim of the International Business: Purchasing and Sales pathway is to train students in international marketing and sales, by developing strategic and operational skills in an international context. Graduates of this program will be able to take up positions in international trade.
In B.U.T 2, this course is offered as part of a traditional training program, with an 8-week internship. In B.U.T 3, this course is also offered as part of a conventional training program, with a semester 5 abroad at one of our partner universities or schools, and a 14-week internship.
Business development and customer relationship management
The aim of the Business Development and Customer Relationship Management program is to provide training in business development, while ensuring customer satisfaction and building lasting relationships. Graduates will contribute to business development and customer relationship management in all types of organization and in B to B or B to C sales situations.
In BUT 2 and BUT 3, this course is run entirely on an apprenticeship basis, alternating 2 days / 3 days (or 3 days / 2 days). Depending on the year of training, students are present at the IUT at the beginning or end of the week. Note that for this course, the BUT 1 can also be taken as a sandwich course.
Admission
Access conditions
Application via the Parcoursup portal: https: //www.parcoursup.fr/
And then
Professional integration
BUSINESS SECTORS :
Import-export, transport, communication, events, retail, financial professions, etc.