ECTS
180 credits
Duration
3 years
Training structure
Montpellier-Sète University Institute of Technology
Language(s) of instruction
French
Presentation
The Business Development and Customer Relationship Management program aims to train students in business development while ensuring customer satisfaction in order to build lasting relationships. Graduates will contribute to business development and customer relationship management in all types of organizations and in B2B or B2C commercial situations.
In BUT 2 and BUT 3, this course is completed entirely through apprenticeship, with a work-study schedule of 2 days / 3 days (or 3 days / 2 days). Depending on the year of training, students attend the IUT at the beginning or end of the week. Please note that for this course, BUT 1 can also be completed through work-study beforehand.
Objectives
In addition to the skills common to all BUT TC courses (marketing, sales, commercial communication), the MDEE course allows students to develop skills in the field of business development on the one hand, and in the field of customer relations on the other.
Know-how and skills
Business Development: participate in the organization's marketing and sales strategy by:
- identifying the most promising development opportunities;
- effectively managing sales teams;
- developing an offer tailored to the client's sectoral context.
Customer relations: managing customer relations by:
- developing a shared culture of customer service;
- driving customer satisfaction and experience throughout the journey with a sustainable perspective;
- enhancing the customer portfolio by leveraging customer data in compliance with regulations.
Organization
Knowledge assessment
Knowledge is assessed through continuous assessment.
Open alternately
Type of contract | Apprenticeship contract, Professional training contract |
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In B.U.T. 2 and B.U.T. 3, this course is completed entirely through apprenticeship, with a work-study schedule of 2 days/3 days (or 3 days/2 days). Depending on the year of study, students attend the IUT at the beginning or end of the week.
Please note that for this course, B.U.T. 1 can also be completed on a work-study basis.
And after
Professional integration
Upon completion of the program, graduates will be able to pursue careers in business development and customer management in a variety of sectors, including business development manager, account manager, and client portfolio manager.