ECTS
180 credits
Duration
3 years
Training Structure
Montpellier-Sète University Institute of Technology (IUT)
Language(s) of Instruction
French
Overview
The Business Development and Customer Relationship Management track is designed to train students in business development while ensuring customer satisfaction to build lasting relationships. Graduates will contribute to business development and customer relationship management in all types of organizations and in both B2B and B2C business settings.
In BUT 2 and BUT 3, this program is completed entirely through a work-study program, with a 2-day/3-day (or 3-day/2-day) work-study rotation. Depending on the academic year, students attend the IUT at the beginning or end of the week. Note that for this program, BUT 1 may also be completed through a work-study program beforehand.
Objectives
In addition to the skills common to all tracks in the BUT TC program (marketing, sales, and business communication), the MDEE track enables students to develop skills in the areas of business development, on the one hand, and customer relations, on the other.
Expertise and Skills
Business Development: Contribute to the organization's marketing and sales strategy by:
- identifying the most promising development opportunities;
- effectively managing sales teams;
- developing a proposal tailored to the client's industry context.
Customer Relations: Managing customer relations by:
- developing a shared culture of customer service;
- driving customer satisfaction and experience throughout the customer journey with a focus on sustainability;
- enhancing the customer portfolio by leveraging customer data in compliance with regulations.
Organization
Knowledge Assessment
Assessment is based on continuous evaluation
Open on an alternating basis
Contract Type | Apprenticeship Contract, Professional Training Contract |
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In the B.U.T. 2 and B.U.T. 3 programs, this track is completed entirely through an apprenticeship, with a work-study schedule of 2 days on, 3 days off (or 3 days on, 2 days off). Depending on the academic year, students attend the IUT at the beginning or end of the week.
Please note that for this program, the B.U.T. 1 can also be completed through a work-study program beforehand.
And then
Employment Placement
Upon completion of the program, graduates will be qualified to pursue careers in business development and client management across various industries, including roles such as business developer, account manager, and client portfolio manager.