ECTS
180 credits
Duration
3 years
Training structure
Montpellier-Sète University Institute of Technology
Language(s) of instruction
French
Presentation
The International Business: Purchasing and Sales program aims to provide training in international marketing and trade by developing strategic and operational skills in an international context. Upon completion of this program, graduates will be qualified for positions in international trade.
In B.U.T. 2, this program is completed as a traditional course of study with an 8-week internship. In B.U.T. 3, this program is also completed as a traditional course of study with a 5-month semester abroad at one of our partner universities or schools and a 14-week internship.
Objectives
In addition to the skills common to all BUT TC programs (marketing, sales, commercial communication), the BIAV program allows students to develop skills in the field of international strategy on the one hand, and in the field of international operations on the other (see below).
Know-how and skills
International strategy: formulate an international trade strategy by:
- analyzing the company's capacity to internationalize with a view to developing its import/export business;
- assessing the international environment to identify import and export opportunities;
- selecting the market(s) that perform best for the company.
International operations: managing international operations by:
- using the appropriate tools for international purchasing;
- adapting the supply chain to the international business strategy;
- effectively managing import-export operations;
- developing a marketing policy tailored to the international context.
And after
Professional integration
Upon completion of the program, graduates will be able to take up positions in international trade, regardless of the organization they join: buyer/seller; manager; international manager; international trade strategy formulation; international operations management.