ECTS
180 credits
Duration
3 years
Training Structure
Montpellier-Sète University Institute of Technology (IUT)
Language(s) of Instruction
French
Overview
The Digital Marketing, E-Business, and Entrepreneurship track is designed to provide training in digital business activities by developing skills in the oversight and management of these activities, on the one hand, and in the development of digital business projects that can lead to the creation of a startup, on the other.
In the second year of the BUT program, this track is completed through a traditional curriculum that includes an 8-week internship. In the third year of the BUT program, this track is completed either:
- in an apprenticeship program with a 1-week-on, 1-week-off schedule,
- in the traditional program, with a fifth semester abroad at one of our partner universities or schools and a 14-week internship.
Objectives
In addition to the skills common to all tracks in the BUT TC program (marketing, sales, and business communication), the MDEE track enables students to develop skills in the field of digital marketing, on the one hand, and in the field of e-business and entrepreneurship, on the other.
Expertise and Skills
Digital Marketing: Managing a Digital Business by:
- selecting the appropriate tools for collecting, processing, and analyzing large datasets;
- developing an effective digital marketing strategy;
- effectively managing a digital offering;
- optimizing digital customer relationships;
- ensuring efficient e-commerce logistics
E-Business and Entrepreneurship: Developing an E-Business Project by:
- developing the business model document that describes the creation and sharing of value;
- developing a shared strategic vision;
- effectively analyzing financial documents and indicators;
- analyzing, from both a quantitative and qualitative perspective, the specific environments necessary for the success of a digital project;
- using appropriate techniques to move from creativity to innovation; by actively participating in a group project
Organization
Knowledge Assessment
Assessment is based on continuous evaluation.
Open on an alternating basis
Contract Type | Apprenticeship Contract, Professional Training Contract |
|---|
A work-study program is available during the third year of the B.U.T., with students spending one week at the school and one week at a company.
Internships, supervised projects
Students complete an 8-week internship during their second year of the B.U.T. program; if they pursue their third year through traditional classroom instruction, they complete a 14-week internship during that year.
And then
Employment Placement
Graduates will pursue careers in digital marketing and e-business within all types of organizations, as well as careers in entrepreneurship (startup creation and development).