ECTS
180 credits
Duration
3 years
Training structure
IUT Montpellier-Sète
Language(s) of instruction
French
Presentation
The Digital Marketing, E-business and Entrepreneurship path aims to provide training in digital business activities, by developing skills in steering and managing these activities on the one hand, and in developing digital business projects that can lead to the creation of a start-up on the other.
In BUT 2, this course is run as a conventional training program with an 8-week work placement. In BUT 3, this course is either :
- apprenticeship, alternating 1 week / 1 week,
- traditional training, with a semester 5 abroad at one of our partner universities or schools and a 14-week internship.
Objectives
In addition to the skills common to all BUT TC courses(marketing, sales, commercial communication), the MDEE course enables students to develop skills in digital marketing on the one hand, and in e-business and entrepreneurship on the other.
Know-how and skills
Digital marketing : managing a digital business in :
- selecting the appropriate tools for collecting, processing and analyzing mass data;
- developing a high-performance digital marketing strategy ;
- effectively managing a digital offering;
- optimizing digitalized customer relations;
- providing high-performance e-commerce logistics
E-business and entrepreneurship: developing an e-business project in :
- drawing up the business model document describing how value is created and shared;
- developing a shared strategic vision ;
- analyzing financial documents and indicators ;
- quantitative and qualitative analysis of the specific environments required for a successful digital project;
- mobilizing appropriate techniques to move from creativity to innovation; actively participating in a collective project
Organization
Knowledge control
Assessment is by continuous assessment.
Open on a sandwich basis
Contract type | Apprenticeship contract, Professionalization contract |
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Work-study programs are available in the 3rd year of the B.U.T., with 1 week at the training center and 1 week at the company.
Internships, tutored projects
Students complete an 8-week internship in the 2nd year of the B.U.T., and if the 3rd year is a conventional year, students complete a 14-week internship during this year.
And then
Professional integration
Graduates will work in digital marketing and e-business in all types of organizations, as well as in entrepreneurship (start-up creation, development).