Sports and Leisure Marketing (MSL)

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

The Master's degree in Sports and Leisure Marketing specializes in marketing and digital marketing in the sports, leisure and tourism sectors. 

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  • 100%*

    Success rates

Objectives

The aim of the Master's degree in Sports and Leisure Marketing is to train marketing specialists in sports, leisure and tourism who will have :

  • A solid knowledge base in management (finance, HRM, information systems, management control, etc.)
  • In-depth skills in strategic and operational marketing, digital marketing (natural and paid visibility with Google Ads certification), sales and negotiation and customer relationship management.
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International dimension

At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.

Discover all our international partner universities

Read the testimonials of our students who have gone abroad

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Organization

Knowledge control

*Success rate in M2 2022-2023 (admitted / number of students with an average > 7)

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Open on a sandwich basis

The Master 2 can be completed on a sandwich course basis.

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Internships, tutored projects

Find out more about the M1 internship on this page.

Find out all you need to know about M2 internships on this page.

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Program

Select a program

  • DEVELOPING/FORMALIZING A MARKETING STRATEGY

    11 credits

    • Strategic Marketing

      4 credits21h

    • Digital culture

      4 credits21h

    • Strategic management

      3 credits18h

  • MASTER YOUR MARKETING AND SALES ENVIRONMENT

    8 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • DEVELOPING MARKET INSIGHTS

    11 credits

    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h

    • Qualitative Methods

      3 credits9h

    • Qualitative Methods

    • Consumer behavior

      4 credits21h

    • Quantitative Methods

    • Quantitative Methods

      3 credits12h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • IMPLEMENTING A DEVELOPMENT STRATEGY

    9 credits

    • Web copywriting ( level 1)

      3 credits

    • Computer graphics, tools, content creation and software (n1)

      3 credits

  • OPERATIONALIZING YOUR MARKETING STRATEGY

    5 credits

    • Brand management

      2 credits18h

    • Segmentation and positioning techniques

      1 credits

    • International development of products and services

      3 credits

  • INTEGRATING INTO PROFESSIONAL LIFE

    10 credits

    • Cross-disciplinary seminar 2 - professional conferences

      6h

    • Professional Project: Challenge and serious game

      2 credits

    • MSL internship report

      1 credits

    • Dissertation and internship

      6 credits3h

    • Business English

      2 credits

  • DEVELOPING MULTI-CHANNEL CUSTOMER RELATIONS

    6 credits

    • Management of marketing and sales teams

      1 credits12h

    • Customer strategy

      3 credits21h

    • Distribution and merchandising

      2 credits18h

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

  • FORMULATING AND IMPLEMENTING YOUR MARKETING AND DIGITAL STRATEGY

    8 credits

    • Digital project management in sport, leisure and tourism

      2 credits

    • Marketing and digital strategies for products and services

      2 credits

    • New perspectives in sport and tourism governance n2

      4 credits

  • MASTERING PRACTICAL, THEORETICAL AND ETHICAL ISSUES

    9 credits

    • New perspectives in marketing research

      4 credits

    • In-depth study and research methodologies

      3 credits

    • Cross-disciplinary seminar 3 - Ethics and professional responsibility

      2 credits

  • MASTERING DIGITAL COMMUNICATION TOOLS

    13 credits

    • Video Communication

      4 credits

    • Increase the visibility of your content

      3 credits

    • Digital communication, social media and computer graphics level 2

      2 credits

    • Adwords campaign and paid search

      4 credits

  • DEVELOP YOUR CREATIVITY/NEW PRODUCTS AND REPUTATION

    10 credits

    • Creation, distribution and marketing of products

      2 credits

    • Organizing your Internet watch

      2 credits

    • New trends, creativity & development of new products

      2 credits

    • E-reputation, community management and personal branding

      2 credits

  • LEARN ABOUT YOUR ENVIRONMENT (Level 2)

    8 credits

    • Development and financing of innovative business projects

      2 credits

    • Responsible management and healthy sports

      3 credits

    • Cross-disciplinary seminar - Responsible management

      2 credits

    • Legal, tax and social environment

      3 credits

  • INTEGRATING INTO WORKING LIFE

    12 credits

    • Internship and thesis

      7 credits

    • Professional project: Project management

      5 credits

Admission

Access conditions

To find out more about how to apply for the Master's degree in Sports and Leisure Marketing, click here.

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How to register

See registration details on this page.

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And then

Professional integration

  • Marketing and/or digital manager
  • Communications / product / sponsorship / merchandising manager
  • Marketing / events agency manager
  • Community management
  • Partnership Manager
  • Consultant
  • Entrepreneur / Startup
  • SEO / SEA and SMO Manager
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