Sports and Leisure Marketing (MSL)

MASTER 1

SEMESTER 1 (30 ECTS)

UE1 - Developing/formalizing a marketing strategy (12 ECTS)

• Strategic management (3 ECTS)
• Strategic marketing (5 ECTS)
• Digital literacy (4 ECTS)

UE2 - Developing market insights (13 ECTS)

• Consumer behavior (5 ECTS)
• Qualitative Methods (4 ECTS)
• Quantitative Methods (4 ECTS)

UE3 - Mastering the marketing and sales environment (5 ECTS)

• Marketing law (3 ECTS)
• Business English (2 ECTS)

Optional EU

• Student involvement

SEMESTER 2 (30 ECTS)

UE4 - Developing multi-channel customer relations (5 ECTS)

• Customer strategy (3 ECTS)
• Management of marketing and sales teams (1 ECTS)
• Distribution and merchandising (1 ECTS)

UE5 - Operationalizing your marketing strategy (6 ECTS)

• Brand management (course in English) (3 ECTS)
• Segmentation and positioning techniques (1 ECTS)
• Digital marketing tools (2 ECTS)

UE6 - Implementing a development strategy for sport, leisure and tourism (9 ECTS)

• Marketing for sports clubs and local authorities (3 ECTS)
• Management of sports and leisure clubs, leagues & structures (3 ECTS)
• Innovation in sport and health (3 ECTS)

UE7 - Integration into professional life (10 ECTS)

• Cross-disciplinary seminar 2 - professional conferences (1 ECTS)
• Professional project: Challenge and serious game (1 ECTS)
• Business English (2 ECTS)
• Thesis (internship/research) (6 ECTS)

Optional UE

• Sport
• Student involvement

MASTER 2

SEMESTER 1 (30 ECTS)

UE1 - Mastering the practical, theoretical and ethical challenges of marketing and communication (9 ECTS)

• In-depth study and research methods (3 ECTS)
• New Perspectives in Marketing Research (4 ECTS)
• Cross-disciplinary seminar 3 - Ethics and professional responsibility (2 ECTS)

UE2 - Formulating and implementing a marketing and digital strategy (8 ECTS)

• Sports economics, professional networks and local development (2 ECTS)
• Marketing and digital strategies for sport, leisure and tourism products, services and events (4 ECTS)
• New perspectives in sport and tourism governance (level 2) (2 ECTS)

UE3 - Mastering digital communication tools (13 ECTS)

• Web development project (4 ECTS)
• Digital communication, social media and computer graphics (level 2) (2 ECTS)
• Increase the visibility of your content and evaluate KPIs (3 ECTS)
• Interactive mock-up/prototype, UX/UI design, visual brand identity (4 ECTS)

Optional UE

• Sport
• Student involvement

SEMESTER 2 (30 ECTS)

UE4 - Developing creativity / new products and managing reputation (10 ECTS)

• New trends, creativity & product development in sport, leisure and tourism (3 ECTS)
• Creation, distribution and marketing of innovative products and services in sport, leisure and tourism (2 ECTS)
• E-reputation, personal branding, monitoring and content production (2 ECTS)
• Community Management in sport, leisure and tourism (3 ECTS)

UE5 - Acquiring knowledge of the environment (level 2) (8 ECTS)

• Development and financing of innovative projects for companies, associations and sports clubs (2 ECTS)
• Legal, tax and social environment for sports companies and associations (3 ECTS)
• Responsible management and health sports (3 ECTS)

UE6 - Integration into professional life (12 ECTS)

• Professional project: project management (5 ECTS)
• Internship and thesis (7 ECTS)

Optional UE

• Sport
• Student involvement