Sport and Leisure Marketing (SLM)

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

The Master's degree in Sports and Leisure Marketing specializes in marketing and digital marketing in the sports, leisure and tourism sectors. 

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  • 100%*

    Success rate

Objectives

The aim of the Master's degree in Sports and Leisure Marketing is to train marketing specialists in sports, leisure and tourism who will have :

  • A solid knowledge base in management (finance, HRM, information systems, management control, etc.)
  • In-depth skills in strategic and operational marketing, digital marketing (natural and paid visibility with Google Ads certification), sales and negotiation and customer relationship management.
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Organization

Knowledge control

*M2 success rate 2022-2023 (admitted / number of students with average > 7)

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Open in alternation

Possibility to complete the Master 2 in alternation.

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Internships, tutored projects

Find out more about the M1 internship on this page.

Find out all you need to know about M2 internships on this page.

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Program

Select a program

  • DEVELOP/FORMALIZE A MARKETING STRATEGY

    11 credits

    • Strategic Marketing

      4 credits21h

    • Digital Culture

      4 credits21h

    • Strategic management

      3 credits18h

  • MASTERING THE MARKETING AND SALES ENVIRONMENT

    8 credits

    • Performance management

      3 credits21h

    • Business English

      2 credits

    • Marketing law

      3 credits21h

  • DEVELOP MARKET INSIGHTS

    11 credits

    • Cross-cutting seminar 1 - professional conferences

      1 credits6h

    • Qualitative Methods

      3 credits9h

    • Qualitative Methods

    • Consumer behaviour

      4 credits21h

    • Quantitative Methods

    • Quantitative Methods

      3 credits12h

  • Optional

    • Spanish S1

      15h

    • German S1

      15h

    • Optional sport

  • IMPLEMENT A DEVELOPMENT STRATEGY

    9 credits

    • Web writing technique (level 1)

      3 credits

    • Computer graphics, tools, content creation and software (n1)

      3 credits

  • OPERATIONALIZE YOUR MARKETING STRATEGY

    5 credits

    • Brand management

      2 credits18h

    • Segmentation and positioning techniques

      1 credits

    • International development of products and services

      3 credits

  • INTEGRATE INTO PROFESSIONAL LIFE

    10 credits

    • Cross-cutting seminar 2 - professional conferences

      6h

    • Professional Project: Challenge and serious game

      2 credits

    • MSL internship report

      1 credits

    • Dissertation and professional internship

      6 credits3h

    • Business English

      2 credits

  • DEVELOP THE MULTI-CHANNEL CUSTOMER RELATIONSHIP

    6 credits

    • Management of marketing and sales teams

      1 credits12h

    • Customer strategy

      3 credits21h

    • Distribution and merchandising

      2 credits18h

  • Optional

    • German S2

      15h

    • Optional sport

    • Spanish S2

      15h

  • FORMULATE AND IMPLEMENT YOUR MARKETING AND DIGITAL STRATEGY

    8 credits

    • Digital project management in sports, leisure and tourism

      2 credits

    • Marketing and digital strategies for products and services

      2 credits

    • New perspectives on sport and tourism governance n2

      4 credits

  • MASTER THE PRACTICAL, THEORETICAL AND ETHICAL ISSUES

    9 credits

    • New perspectives on marketing research

      4 credits

    • In-depth study and research methodologies

      3 credits

    • Cross-cutting seminar 3 - Ethics and professional responsibility

      2 credits

  • MASTER THE TOOLS OF DIGITAL COMMUNICATION

    13 credits

    • Video Communication

      4 credits

    • Increase the visibility of your content

      3 credits

    • Digital communication, social media and computer graphics level 2

      2 credits

    • Adwords campaign and paid referencing

      4 credits

  • DEVELOP CREATIVITY/NEW PRODUCTS AND REPUTATION

    10 credits

    • Creation, distribution and marketing of products

      2 credits

    • Organization of its monitoring on the Internet

      2 credits

    • New trends, creativity & development of new products

      2 credits

    • E-reputation, Community Management and personal branding

      2 credits

  • ACQUIRE KNOWLEDGE ABOUT YOUR ENVIRONMENT (Level 2)

    8 credits

    • Development and financing of innovative projects for companies

      2 credits

    • Responsible management and healthy sports

      3 credits

    • Transversal seminar - responsible management

      2 credits

    • Legal, fiscal and social environment of companies

      3 credits

  • INTEGRATE INTO PROFESSIONAL LIFE

    12 credits

    • Internship and thesis

      7 credits

    • Professional project: Project management

      5 credits

Admission

Conditions of access

To find out more about how to apply for the Master's degree in Sports and Leisure Marketing, click here.

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How to register

See the registration details on this page.

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And then

Professional integration

  • Marketing and/or digital manager
  • Communication / product / sponsoring / merchandising manager
  • Marketing / event agency manager
  • Community management
  • Partnership Manager
  • Consultant
  • Company manager / Startup
  • SEO / SEA and SMO Manager
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