Product Manager – Marketing Department

  • ECTS

    60 credits

  • Duration

    1 year

  • Training Structure

    Institute of Business Administration (IAE)

  • Language(s) of Instruction

    French

Overview

After earning a Master’s degree in science, an engineering degree, or an equivalent qualification, you may wish to gain dual expertise in the field of business management. The IAE in Montpellier offers the MAE program through either the Initial or Continuing Education tracks.

The first year of the master's program consists of two semesters. The first semester covers the core curriculum. Students choose their specialization in the second semester.

The Master 2 program runs from late September through late March. It is followed by a 6-month internship, from April through September.
The full-time program is divided into three phases: acquisition of foundational knowledge (3 months), career-oriented specialization (3 months), and internship (6 months).
The internship, which is aligned with the specialization, serves as a true springboard into the workforce. It allows students to apply their academic knowledge in practice and often leads to a fixed-term or permanent contract.
This degree program is also available on a part-time basis (over 2 years) as part of continuing education.



Read more

Objectives

This degree program in business administration and management is designed for students with no prior background in business administration. It offers a broad-based education as well as in-depth training in the role of Product Manager within the Marketing Department.



Read more

Expertise and Skills

By the end of the training, you will be able to address the following issues:

  •  Accounting and Management Control
  • Human Resources Management
  • Investment and Financing
  • Strategic and Operational Marketing
  • Product and Brand
  • Information systems
  • Corporate Strategy
  • Business Unit Assessment
  • Developing an emerging marketing strategy
Read more

Organization

Special Features

Some courses may be offered remotely in the event of an exceptional decision or circumstance.

Read more

Program

Select a program

Master's Degree (Year 2) - Product Manager: Marketing Department

After earning a Master 2 in science, an engineering degree, or an equivalent qualification, you may wish to gain dual expertise in the field of business management. The IAE in Montpellier offers the MAE program through either the Initial or Continuing Education tracks.

View the full page for this itinerary

Admission

Admission Requirements

Initial Education: Applicants must have completed four years of higher education (Bac + 4) to be admitted to the first year of the master's program (M1), or five years of higher education (Bac + 5) or the equivalent to be admitted to the second year of the master's program (M2).

In the case of continuing education: if these requirements are not met, applicants with relevant professional experience and a significant career progression may apply for the Recognition of Prior Learning (RPL) process. Applications are submitted online via the IAE website.

Read more

Target Audience

Profile: engineers, scientists, pharmacists, doctors, etc., who are highly motivated to pursue a career in management.

Read more

And then

Continuing Education

Students have the option of continuing their studies by pursuing a Ph.D. in Management Sciences.

Read more

Employment Placement

  • Project management in one's original field of expertise
  • Product Manager, Marketing and Sales Department
  • An expert in organizational change in the context of a merger, acquisition, or major change in an organization’s operating conditions.
Read more