ECTS
60 credits
Duration
1 year
Training structure
Institute of Business Administration (IAE)
Language(s) of instruction
French
Presentation
After obtaining a Master's degree in science, engineering, or equivalent, you wish to acquire dual expertise in the field of business management. The IAE Montpellier offers you the opportunity to pursue an MAE through initial or continuing education.
The Master 1 program consists of two semesters. The first semester is a core curriculum. Specialization takes place in the second semester.
The Master 2 program runs from late September to late March. It is followed by a six-month internship from April to September.
The full-time program is divided into three stages: acquisition of fundamentals (three months), professional specialization (three months), and internship (six months).
The internship, which is related to the specialization, is a real springboard into the business world. It allows students to put their academic knowledge into practice and often leads to a fixed-term or permanent contract.
This degree is also available on a part-time basis (over two years) as part of continuing education.
Objectives
This diploma course in management is intended for non-specialists in management. It offers general training as well as in-depth knowledge of the role of Product Manager - Marketing Department.
Know-how and skills
At the end of the training, you will be able to address the following issues:
- Accounting and management control
- Human Resources Management
- Investment and financing
- Strategic and Operational Marketing
- Product and brand
- Information system
- Corporate strategy
- Business Unit Assessment
- Developing an emerging marketing strategy
Organization
Special facilities
Some courses may be taken remotely in the event of an exceptional decision or event.
Program
Select a program
Master 2 - Product Manager: Marketing Management
After obtaining a Master 2 in science, an engineering degree, or equivalent, you wish to acquire dual skills in the field of business management. The IAE in Montpellier offers you the opportunity to pursue an MAE through initial or continuing education.
Admission
Admission requirements
Initial education: proof of a four-year degree for admission to M1, or a five-year degree or equivalent for admission to M2.
In the case of continuing education: failing this, professional experience and significant career development may qualify you to apply for a Validation of Professional Experience (VAP) procedure. Applications must be submitted online via the IAE website.
Target audience
Profile: engineers, scientists, pharmacists, doctors, etc., who are highly motivated to pursue a career in management.
And after
Continuing education
Students have the opportunity to continue their studies with a PhD in Management Sciences.
Professional integration
- Project management in its initial area of expertise
- Product Manager, Marketing and Sales Department
- Expert in organizational change during a merger, acquisition, or major change in an organization's operating conditions.