Training structure
Institute of Business Administration (IAE)
Presentation
This Master's degree combines expertise in digital innovations and marketing. Coming from courses with a strong IT content and/or an appetite for the digital sector, students learn about the challenges and uses of these technological innovations in marketing and customer relations. With their dual skills, graduates of a Master's degree in e-Marketing will have the necessary expertise to : Manage customer relations (e-CRM, e-fidelization), provide advice and expertise (e-Business business models, omnichannel strategy, customer journey), design and develop e-commerce and Marketplace platforms, act as an expert on B-to-B and B-to-C markets, have expertise in digital project management, and manage digital communication campaigns (Community management, display, SEO, SEA, affiliation, e-Mailing, comparators).
Objectives
This original positioning offers a cross-disciplinary approach to all subjects, and places particular emphasis on the soft skills that form the basis of the EM Master's pedagogy: teamwork, autonomy, problem-solving, communication and critical thinking. Courses and activities are designed to be active and experiential. Synergies between the courses in the program are very strong, enabling a broad sharing of courses and closer links between students from different courses. In particular, the Disrupt Campus Montpellier program, an innovative pedagogical program designed to support the digital transformation of companies(https://digi- talstudentchallenge.umontpellier.fr), is integrated into the 4 courses in the specialization.
