Intended Level of Study
5 years of post-secondary education
ECTS
120 credits
Duration
2 years
Training Structure
Institute of Business Administration (IAE)
Language(s) of Instruction
French, English
Overview
The Innovation Management track is part of the program established by the University of Montpellier focused on innovative entrepreneurship, the commercialization of research, and support for project leaders whose initiatives are based on technological innovation.
Aimed primarily at scientists and technologists, this program aligns with the historic “dual expertise” approach developed within the IAE. It draws on a network of partners ranging from the University’s research laboratories to various organizations that support innovative business creation (scientific incubators, business incubators, financing organizations, seed funds, crowdfunding platforms, commercialization units, etc.).
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Objectives
The program thus offers:
- Training students in the challenges of innovative project management within large corporations, startups, or research units.
- Supporting entrepreneurs with startup projects across all areas of innovation. The master’s program is designed to serve as a pre-incubator. In the ICT sector (web track), the goal is to inspire and guide students with a background in e-marketing as they pursue their business startup projects.
Expertise and Skills
SKILLS:
- Master project management tools
- Design a business model and a business plan,
- Understand the environment of innovation and entrepreneurship (e.g., intellectual property law)
- Be familiar with the various stakeholders involved in supporting entrepreneurship and innovation
- Understand and use tools for evaluating and financing innovation
- Analyze a project, particularly using economic intelligence tools
Organization
Program
Select a program
Innovative Business Creation (CEI)
The Master’s in Innovative Business Creation (CEI) includes specialized seminars, an assignment at an innovative company, and a long-term internship.
The program alternates between academic instruction and experiential learning to address the management of innovative projects and the creation of innovative businesses, in partnership with professionals who support companies in their development through innovation.
Digital Transformation Management
The MTD program prepares students to lead such transformations by equipping them with proficiency in digital tools (market intelligence tools, workflow management, visual collaboration, social media, among others) and by integrating digital innovations into the curriculum (digital business models, market intelligence, AI & Big Data, etc.). Finally, the development of a truly open-minded approach among students is fostered through innovative and entrepreneurial management approaches (design thinking, lean startup, agile methodology, Lego Serious Play, the Disrupt Campus Montpellier program, etc.).
Master's in E-Marketing
This Master’s program offers dual expertise that combines digital innovation with marketing. Coming from programs with a strong focus on computer science and/or with an interest in the digital sector, students learn about the challenges and applications of these technological innovations in the fields of marketing and customer relations. In line with this dual-skill approach, graduates of the Master’s in e-Marketing will have the expertise needed to: manage customer relationships (e-CRM, e-loyalty), provide consulting and expert analysis (e-business business models, omnichannel strategy, customer journey), Design and develop e-commerce and marketplace platforms; operate as an expert in both B2B and B2C markets; possess expertise in digital project management; and manage digital communication campaigns (community management, display advertising, SEO, SEA, affiliate marketing, email marketing, comparison sites).
Innovative Project Management
The MPI master’s track is part of the Innovation Management concentration, along with three other tracks: Innovative Business Creation (CEI), e-Marketing, and Digital Transformation Management (MTD). The goal of this track is to enable students to pursue a career path in the field of innovation with a major focus (one of the tracks) while fostering strong interdisciplinary integration among these four areas through a framework that combines innovation, digital, marketing, and strategy (business model). The MPI track aligns with the following career objectives:
¤ Project or assignment manager at an innovative company,
¤ Consulting and support services in innovation and entrepreneurship,
Our vision of innovative project management is primarily entrepreneurial, which explains the strong overlap between the MPI and CEI programs.
Admission
Target Audience
The ideal candidate has dual expertise: the Master’s program aims to provide dual expertise to candidates who initially did not specialize in management (such as those with backgrounds in technology or the sciences).
Mandatory Prerequisites
Admission to the M1 program:
Applicants must have earned 180 ECTS credits, corresponding to three years of higher education (Bac + 3, Bachelor’s degree, business schools).
Admission to the M2 program:
Students must hold an IAE Master’s 1 degree or equivalent (Bac + 4, 240 ECTS credits).
Expected Results
The Mon Master platform displays two “salaried employment rates in France” for each program at 6 and 18 months. These two rates, known as “INSERSUP” rates, exclude graduates working in the self-employed sector, business owners, artisans, or those working abroad. These rates therefore do not reflect the reality of professional integration. Furthermore, some Mon Master programs do not display INSERSUP rates because, since the employment rate in France effectively excludes many graduates who are already employed, the threshold for statistical reliability is no longer met.
To obtain completely reliable information covering all graduates who entered the job market directly without continuing their studies, we recommend that you visit the University of Montpellier’s website (https://osipe.edu.umontpellier.fr). These employment rates are calculated at the 30-month mark (number of graduates in employment / number of graduates who are either employed or seeking employment). This data is collected by OSIPE (Observatory for Student Monitoring and Professional Integration).
And then
Continuing Education
Students have the option of continuing their studies by pursuing a Ph.D. in Management Sciences.
Continuing Your Education Abroad
Possible, depending on the partners and student projects.
Transition Programs and Reorientation
Students from other programs and majors may apply for an M2 program at the IAE.
Employment Placement
- Innovative Business Creation (CEI)
- Starting an innovative business immediately or in the future,
- Business Development or Commercialization Manager at incubators or other organizations
- Innovative Project Management (MPI)
- Manager of innovative projects in companies
- Consulting services in business startup, project management, or innovation.
- Web Project Management (Web PM)
- Starting a business in the ICT sector (web platforms, mobile apps)
- Manager of innovative ICT projects