Target level of study
BAC +5
ECTS
120 credits
Duration
2 years
Training structure
Institute of Business Administration (IAE)
Language(s) of instruction
French, English
Presentation
The Innovation Management specialization is part of a program set up by the University of Montpellier to promote the creation of innovative companies, to enhance the value of research and to provide support for projects based on technological innovation.
Aimed primarily at scientists and technologists, this program is in line with the IAE's long-standing "dual skills" approach. It is supported by a network of partners ranging from the University's research laboratories to the various support structures for innovative business start-ups (scientific incubators, business incubators, financing structures, seed funds, crowdfunding platforms, development units, etc.).
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Objectives
The program offers:
- Training students to manage innovative projects within large groups, start-ups or research units.
- Supporting entrepreneurs in all areas of innovation. The Master's program acts as a pre-incubator. In the ICT sector (web path), the aim is to encourage and guide students with a background in e-marketing in their business start-up projects.
Know-how and skills
SKILLS:
- Master project management tools
- Design a business model and a business plan,
- Understand the environment of innovation and company creation (e.g. intellectual property law)
- Know the different players involved in supporting company creation and innovation
- Understand/use tools for evaluating and financing innovation
- Analyze a project, in particular using economic intelligence tools
Organization
Program
Select a program
Creation of Innovative Companies (CEI)
The Master's degree in Innovative Company Creation (CEI) includes specialized seminars, an assignment in an innovative company and a long internship.
The program alternates academic training with hands-on experience in managing innovative projects and creating innovative companies, in partnership with professionals in the field of innovation-based business development.
Management of digital transformation
The MTD pathway prepares students to steer such transformations by offering them both mastery of digital tools (business intelligence tools, workflow, visual collaboration, social networks, among others) but also by integrating digital innovations into teaching (digital business models, business intelligence, AI & Big Data, etc.). Finally, innovative and entrepreneurial management approaches (design thinking, lean startup, agile method, Lego Serious Play, Disrupt Campus Montpellier program, etc.) help students develop a truly open mind.
Master E-Marketing
This Master's degree combines expertise in digital innovations and marketing. Coming from courses with a strong IT content and/or an appetite for the digital sector, students learn about the challenges and uses of these technological innovations in marketing and customer relations. With their dual skills, graduates of a Master's degree in e-Marketing will have the necessary expertise to : Manage customer relations (e-CRM, e-fidelization), provide advice and expertise (e-Business business models, omnichannel strategy, customer journey), design and develop e-commerce and Marketplace platforms, act as an expert on B-to-B and B-to-C markets, have expertise in digital project management, and manage digital communication campaigns (Community management, display, SEO, SEA, affiliation, e-Mailing, comparators).
Innovative Project Management
The MPI master's program is part of the Innovation Management specialization, along with 3 other programs: Innovative Company Creation (CEI), e-Marketing and Digital Transformation Management (MTD). The aim of this pathway is to enable students to carry out a professional project in the field of innovation with a major orientation (one of the pathways), while integrating a high degree of transversality between these 4 orientations by linking innovation X digital X marketing X strategy (business model). The MPI pathway corresponds to the following professional objectives:
¤ Project or assignment manager in an innovative company,
¤ Consulting and support activities in innovation and entrepreneurship,
Our vision of innovative project management is primarily entrepreneurial, which explains the strong link between the MPI and CEI tracks.
Admission
Target audience
The preferred profile is dual-skilled: the aim of the Master's program is to provide a dual skill to initial profiles not specializing in management (e.g. technological or scientific).
Mandatory prerequisites
Access to M1:
Students with 180 ECTS, corresponding to three years of higher education (Bac + 3, Licence, business schools).
Access to M2:
Students with a Master 1 IAE or equivalent (Bac +4, 240 ECTS).
Expected results
The Mon Master platform displays two "salaried employment rates in France" for each course at 6 and 18 months. These two rates, known as "INSERSUP" rates, exclude graduates working as self-employed professionals, company directors, craftsmen or working abroad. These rates therefore do not reflect the reality of professional integration. In addition, some Mon Master programs do not show INSERSUP rates, as the rate of salaried employment in France excludes many graduates who are already working, and the statistical reliability threshold is no longer guaranteed.
For perfectly reliable information including all graduates who have entered the job market directly without continuing their studies, we advise you to consult the University of Montpellier website(https://osipe.edu.umontpellier.fr). These insertion rates are calculated at 30 months (number of graduates in employment / number of graduates in employment and looking for work). These data are collected by OSIPE (Observatoire du Suivi et de l'Insertion Professionnelle des Étudiants).
And then
Further studies
Students have the option of continuing their studies with a doctorate in Management Sciences.
Studying abroad
Possible, depending on partners and student projects.
Bridges and reorientation
Possibility of applying for a M2 course at the IAE in other fields.
Professional integration
- Creation of Innovative Companies (CEI)
- Setting up an innovative company immediately or in the future,
- Business or development manager within incubators or other structures
- Innovative project management (MPI)
- Manager of innovative projects in companies
- Advice on business start-ups, project management and innovation.
- Web Project Management (MP Web)
- Business creation in the ICT sector (web platform, mobile applications)
- Innovative ICT project manager