Organizational communication

The aim of this course is to introduce students to:
1. the workings of the communications departments of different types of organization involved in research and scientific culture or its application (research institutes, local authorities, associations, NGOs, companies, etc.)
2. the methodology for drawing up a communications strategy and plan, as well as a press kit.
Teaching will be based on presentations by communication department managers from various organizations, and on practical sessions enabling students to analyze and design communication strategies and plans, and to write press kits based on real projects submitted by communication department managers.

Skills covered by the course:
- Knowledge of the workings of the communications departments of different types of organizations involved in research and scientific culture or its application.
- Knowledge of the writing rules of these organizations
- Ability to adapt one's writing to the needs of different organizations and audiences
- Ability to draw up a communication plan
- Ability to draw up a communication strategy
- Ability to draw up a press kit

Test of knowledge: 100% CC