Communication and Education on Biodiversity

The objective of this course is to teach students how to design tools and initiatives for communication, outreach, and education on the topic of biodiversity. It will provide the knowledge necessary to clearly define communication objectives, identify target audiences, define key messages, select a communication method, and implement and evaluate these initiatives. It will also help students gain a thorough understanding of the issues related to biodiversity and its conservation, as well as familiarity with the literature and information sources in this field.
The course will consist of lectures and lab sessions, as well as a group project.

EU-targeted competencies:
· knowledge of biodiversity conservation issues from ecological, economic, and philosophical perspectives
· knowledge of the challenges of communication and education regarding biodiversity
· knowledge of various methods and tools for communicating about biodiversity (scientific journals, literature, exhibitions, video, radio, the Internet, and social media)
· Ability to develop a tool for biodiversity outreach and education (targeting an audience, selecting a medium, defining key messages, constructing a narrative framework, etc.)
· Ability to evaluate a tool for biodiversity communication and education

Knowledge Assessment: 100% CC