ECTS
2 credits
Component
Faculty of Science
Hourly volume
15h
Description
The objective of this course is to introduce students to:
1. the functioning of communication services of different types of organizations involved in the field of research and scientific culture or its application (research institutes, local authorities, associations, NGOs, companies, etc.)
2. the methodology for developing a communication strategy and plan as well as a press kit.
The teaching will be based on the interventions of communication services managers of different organizations and on tutorials leading the students to analyze and design communication strategies and plans and to write press kits from real projects submitted by the communication services managers.
Objectives
Competences targeted by the UE:
- Knowledge of the functioning of the communication services of different types of organizations involved in the field of research and scientific culture or its application.
- Knowledge of the writing rules of these organizations
- Knowing how to adapt one's writing according to the organizations and the audiences
- Knowing how to write a communication plan
- Knowing how to elaborate a communication strategy
- Knowing how to write a press kit
Knowledge control
Test of knowledge : 100 % CC