ECTS
60 credits
Duration
1 year
Training structure
Institute of Business Administration (IAE)
Language(s) of instruction
French
Presentation
The Conception & Commercialisation des produits multimédias (CCPM) program is a fundamental work-study degree. It is organized in partnership with the Lycée Jean Monnet in Montpellier, an establishment renowned for its post-baccalaureate training in multimedia and digital fields.
Training benefits
https://iae.umontpellier.fr/fr/formations/conception-et-commercialisation-produits-multimedias
Objectives
The aim of the L3 CCPM is to study and provide expertise in the design and marketing of new technologies. Combining theoretical contributions and in-depth practical studies, this degree course provides a comprehensive vision of the expectations of professionals and specialized companies. By pooling skills between the IAE and the Lycée Jean Monnet, students benefit from high-quality teaching and individualized support. Working directly with companies in the sector on short work-study programs, students will also benefit from recognized and valuable professional experience.
Know-how and skills
The positioning of this L3 course is particularly original, as it offers scientific and technological students a new direction of study, leading to potential entry into Masters programs in management sciences (mainly in innovation, digital transformation, information systems, e-marketing...). The pedagogical organization of the degree enables us to understand the main stages in the process from design to marketing of multi-media products. The work-study system enables students to work with the teaching team and the company to develop their career path or intended course of study. Teaching methods alternate lectures and group work based on case studies and experimentation, using innovative teaching tools.
An internship or assignment within a company is integrated into the L3 course.
Organization
Open on a sandwich basis
Semesters 5 and 6: 1 week classroom / 3 weeks company
Program
The program is open on a sandwich basis, and taught in French over two semesters.
Admission
Admission requirements
Students with 120 ECTS (Bac +2) from L2, DUT, BTS in science or technology, or BTS in communication.
How to register
Application via E-candidat.
Mandatory prerequisites
And then
Studying abroad
Possible ERASMUS project
Professional integration
- Assistant intranet/internet project manager, technology watch and webmaster
- Communications manager in a small business or association
- Multimedia content editor (online journalist)
- Multimedia product designer
- Multimedia product sales manager