L3 Multimedia Product Design & Marketing (CCPM) [IAE]

https://iae.umontpellier.fr/fr/formations/conception-et-commercialisation-produits-multimedias

The L3 CCPM program aims to study and provide expertise in the design and commercialization of new technologies. Combining theoretical knowledge with in-depth practical training, this bachelor’s degree program provides a comprehensive understanding of the expectations of professionals and specialized companies. The collaboration between the IAE and Lycée Jean Monnet gives students the opportunity to benefit from high-quality instruction and individualized support. Through short-term work-study placements directly within companies in the sector, students will simultaneously gain recognized and promising professional experience.

The focus of this third-year program is particularly unique because it offers students with a background in science or technology a new academic path that primarily leads to potential admission into master’s programs within the IAE France network. The program’s curriculum is designed to provide students with an understanding of the key stages in the process—from design to marketing—of multimedia products. The work-study program allows students to collaborate with the faculty and the partner company to co-design their career path or planned further studies. The curriculum alternates between lectures and group projects based on case studies and hands-on experimentation using innovative teaching tools.

An internship or work assignment at a company is part of the L3 program