L3 Design & marketing of multimedia products (CCPM) [IAE].

The L3 CCPM aims to study and provide expertise in the design and marketing of new technologies. Combining theoretical contributions and practical deepening, this course of license allows to have a complete vision of the expectations of professionals and specialized companies. The sharing of skills between the IAE and the Lycée Jean Monnet gives students the opportunity to benefit from quality teaching and individualized follow-up. Integrated directly into the companies of the sector on short alternating rhythms, the students will benefit in parallel from a recognized and promising professional experience.

The positioning of this L3 course is particularly original because it offers scientific or technological students a new direction of study leading mainly to a potential entry into Masters in management sciences (mainly in innovation, digital transformation, information systems, e-marketing...). The pedagogical organization of the diploma makes it possible to understand the main stages of the process from the design to the marketing of multi-media products. The work-study system allows students to work together with the teaching staff and the company to develop their professional career or their future studies. The teaching method alternates lectures and group work based on cases and experimentation through the use of innovative teaching tools.