ECTS
180 credits
Training structure
Institute of Business Administration (IAE)
Language(s) of instruction
French
Presentation
The Conception & Commercialisation des produits multimédias (CCPM) program is a basic work-study degree. It is organized in partnership with the Lycée Jean Monnet in Montpellier, an establishment renowned for its post-baccalaureate training in multimedia and digital fields.
Objectives
The aim of the L3 CCPM is to study and provide expertise in the design and marketing of new technologies. Combining theoretical contributions and in-depth practical studies, this degree course provides a comprehensive vision of the expectations of professionals and specialized companies. By pooling skills between the IAE and the Lycée Jean Monnet, students benefit from high-quality teaching and individualized support. Working directly with companies in the sector on short sandwich courses, students will also benefit from recognized and valuable professional experience.
Know-how and skills
The positioning of this L3 course is particularly original, as it offers scientific and technological students a new direction of study, leading to potential entry into Masters programs in management sciences (mainly in innovation, digital transformation, information systems, e-marketing...). The pedagogical organization of the degree enables us to understand the main stages in the process from design to marketing of multi-media products. The work-study system enables students to work with the teaching team and the company to develop their career path or intended course of study. Teaching methods alternate lectures and group work based on case studies and experimentation, using innovative teaching tools.
Organization
Open on a sandwich basis
Semester 5: 2 weeks classroom / 2 weeks company
Semester 6: 1 week lecture / 3 weeks work experience
Program
The positioning of this L3 course is particularly original, as it offers scientific and technological students a new direction for their studies, leading mainly to potential entry into Masters programs in management sciences (mainly in innovation, digital transformation, information systems, e-marketing...).
The diploma's pedagogical organization enables us to understand the main stages in the process from design to marketing of multi-media products.
The work-study approach enables students to work with the teaching team and the company to develop their career path or intended course of study. Teaching methods alternate lectures and group work based on case studies and experimentation, using innovative teaching tools.
And then
Further studies
As with all basic bachelor's degrees, this course provides access to the various Master's programs (Bac +5) offered by IAE Montpellier:
- Consulting and Management of Information Systems (CMSI)
- Information Technology Business Engineer (IATI)
- Information Systems and Management Control (SICG)
- E-Marketing (EM)
- Human Resources Information System (HRIS)
- University and Information Technology Management (MUTI)
- Creation of Innovative Companies (CEI)
- Innovative Project Management (MPI)
- Web Project Management (MPW)
- ...
Studying abroad
Possible depending on partners and student projects.
Professional integration
- Assistant intranet/internet project manager, technology watch and webmaster
- Communications manager in a small business or association
- Multimedia content editor (online journalist)
- Multimedia product designer
- Multimedia product sales manager