ECTS
60 credits
Duration
1 year
Training structure
Institute of Business Administration (IAE)
Presentation
The Multimedia Product Design & Marketing (CCPM) program is a fundamental work-study bachelor's degree. It is organized in partnership with Lycée Jean Monnet in Montpellier, a school renowned for its post-baccalaureate programs in multimedia and digital technology. Its objective is to study and provide expertise in the design and marketing of new technology
.
The advantages of the training program
Objectives
The L3 CCPM aims to study and provide expertise in the design and marketing of new technologies. Combining theoretical input and practical in-depth study, this bachelor's degree program provides a comprehensive overview of the expectations of professionals and specialized companies. The pooling of skills between the IAE and the Lycée Jean Monnet gives students the opportunity to benefit from high-quality teaching and individualized support. Integrated directly into companies in the sector on short work-study programs, students will also benefit from recognized and promising professional experience.
Know-how and skills
The positioning of this L3 course is particularly original because it offers science and technology students a new study path leading mainly to potential entry into the IAE France network of master's programs. The educational structure of the degree allows students to understand the main stages of the process from design to marketing of multimedia products. The work-study program allows students to work with the teaching team and the company to build their career path or planned further studies. The teaching alternates between lectures and group work based on case studies and experimentation using innovative teaching tools.
An internship or assignment within a company is integrated into the L3 program.
Organization
Special facilities
Some courses may be taken remotely in the event of an exceptional decision or event.
Open alternately
Semesters 5 and 6: 1 week of classes / 3 weeks at a company
Internships, supervised projects
Internship | Mandatory |
|---|---|
Duration of the internship | 4 months minimum |
A minimum 4-month internship must be completed (616 hours)
A 50-hour student engagement assignment must also be completed.
Program
The positioning of this L3 course is particularly original because it offers science and technology students a new study path leading mainly to potential entry into Master's degrees in management sciences (mainly in innovation, digital transformation, information systems, e-marketing, etc.). The educational structure of the degree allows students to understand the main stages of the process from design to marketing of multimedia products. The work-study program allows students to work with the teaching team and the company to co-construct their career path or further studies. The teaching alternates between lectures and group work based on case studies and experimentation using innovative teaching tools.
Select a program
L3 Multimedia Product Design & Marketing (CCPM) [IAE]
The Multimedia Product Design & Marketing (CCPM) program is a fundamental work-study bachelor's degree. It is organized in partnership with Lycée Jean Monnet in Montpellier, a school renowned for its post-baccalaureate programs in multimedia and digital technology.
Admission
Admission requirements
Students who have earned 120 ECTS credits (two years of higher education), from L2, DUT, BTS scientific or technological programs, or a BTS in communication.
Recruitment based on application via e-candidat, information available on the IAE website: https://iae.umontpellier.fr/fr/etudiant/candidater-iae
Registration procedures
Once you have been admitted to the program, you will need to complete the administrative registration process.
You will find the information on the following page: https://iae.umontpellier.fr/fr/etudiant/inscriptions-administratives