ECTS
60 credits
Duration
1 year
Training structure
Institute of Business Administration (IAE)
Presentation
The Design & Marketing of Multimedia Products (CCPM) program is a fundamental degree in alternating courses. It is organized in partnership with the Lycée Jean Monnet in Montpellier, an institution recognized for its post-baccalaureate training in the multimedia and digital fields. Its objective is to study and provide expertise in the design and marketing of
new technologies.
Objectives
The L3 CCPM aims to study and provide expertise in the design and marketing of new technologies. Combining theoretical contributions and practical deepening, this course of license allows to have a complete vision of the expectations of professionals and specialized companies. The sharing of skills between the IAE and the Lycée Jean Monnet gives students the opportunity to benefit from quality teaching and individualized follow-up. Integrated directly into the companies of the sector on short alternating rhythms, the students will benefit in parallel from a recognized and promising professional experience.
Know-how and skills
The positioning of this L3 course is particularly original because it offers scientific or technological students a new direction of study leading mainly to a potential entry into Masters in management sciences. The pedagogical organization of the degree allows
to understand the main problems and issues of management. A professionalization module allows students to co-construct with the pedagogical team the professional trajectory or the envisaged further studies. The pedagogy alternates lectures and group work
based on cases and experimentation through the use of innovative teaching tools.
An internship or an assignment within a company is integrated into the L3 course
Program
The positioning of this L3 course is particularly original because it offers scientific or technological students a new direction of study leading mainly to a potential entry into Masters in management sciences (mainly in innovation, digital transformation, information systems, e-marketing...). The pedagogical organization of the diploma makes it possible to understand the main stages of the process from the design to the marketing of multi-media products. The work-study system allows students to work together with the teaching staff and the company to develop their professional career or their future studies. The teaching method alternates lectures and group work based on cases and experimentation through the use of innovative teaching tools.
Select a program
L3 Design & marketing of multimedia products (CCPM) [IAE].
The Design & Marketing of Multimedia Products (CCPM) course is a fundamental degree in alternating work-study. It is organized in partnership with the Lycée Jean Monnet in Montpellier, an institution recognized for its post-baccalaureate training in the multimedia and digital fields.
Admission
Conditions of access
Students with 120 ECTS (Bac +2) acquired, from L2, DUT, BTS scientific or technological.
Online application on the site of the IAE: https://iae.umontpellier.fr
How to register
Online application on the IAE website: https: //iae.umontpellier.fr
Applications are generally based on a file and an interview.
Necessary pre-requisites
Students with 120 ECTS (Bac +2) acquired, from L2, DUT, BTS scientific or technological imperatively (except tertiary profiles)
Recommended prerequisites
Students with 120 ECTS (Bac +2) acquired, from L2, DUT, BTS scientific or technological.