ECTS
60 credits
Duration
1 year
Training Structure
Institute of Business Administration (IAE)
Overview
The Multimedia Product Design & Marketing (CCPM) program is a foundational bachelor’s degree program offered through a work-study format. It is organized in partnership with Lycée Jean Monnet in Montpellier, a school recognized for its post-baccalaureate programs in the fields of multimedia and digital technology. The program aims to provide students with the knowledge and expertise needed to design and market new-technology-
.
The Benefits of the Training Program
Objectives
The L3 CCPM program aims to study and provide expertise in the design and commercialization of new technologies. Combining theoretical knowledge with in-depth practical training, this bachelor’s degree program provides a comprehensive understanding of the expectations of professionals and specialized companies. The collaboration between the IAE and Lycée Jean Monnet gives students the opportunity to benefit from high-quality instruction and individualized support. Through short-term work-study placements directly within companies in the sector, students will simultaneously gain recognized and promising professional experience.
Expertise and Skills
The focus of this third-year program is particularly unique because it offers students with a background in science or technology a new academic path that primarily leads to potential admission into master’s programs within the IAE France network. The program’s curriculum is designed to provide students with an understanding of the key stages in the process—from design to marketing—of multimedia products. The work-study program allows students to collaborate with the faculty and the partner company to co-design their career path or planned further studies. The curriculum alternates between lectures and group projects based on case studies and hands-on experimentation using innovative teaching tools.
An internship or work assignment at a company is part of the L3 program
Organization
Special Features
Some courses may be offered remotely in the event of an exceptional decision or circumstance.
Open on an alternating basis
Semesters 5 and 6: 1 week of classes / 3 weeks at a company
Internships, supervised projects
Internship | Required |
|---|---|
Duration of the internship | At least 4 months |
A minimum 4-month internship (616 hours) must be completed (
). A 50-hour student engagement project must also be completed.
Program
The focus of this third-year program is particularly unique because it offers students with a background in science or technology a new academic path that primarily leads to potential admission into master’s programs in management sciences (primarily in innovation, digital transformation, information systems, e-marketing, etc.). The program’s curriculum is designed to provide students with an understanding of the key stages in the process, from the design to the marketing of multimedia products. The work-study program allows students to collaborate with the faculty and the company to co-design their career path or planned further studies. The curriculum alternates between lectures and group projects based on case studies and hands-on experimentation using innovative teaching tools.
Select a program
L3 Multimedia Product Design & Marketing (CCPM) [IAE]
The Multimedia Product Design & Marketing (CCPM) program is a foundational bachelor’s degree program offered through a work-study format. It is organized in partnership with Lycée Jean Monnet in Montpellier, a school recognized for its post-baccalaureate programs in multimedia and digital fields.
Admission
Admission Requirements
Students who have earned 120 ECTS credits (Bac +2), coming from a second-year undergraduate program (L2), a DUT, a BTS in science or technology, or a BTS in communication.
Admission based on application materials via e-candidat; information is available on the IAE website: https://iae.umontpellier.fr/fr/etudiant/candidater-iae
Registration Procedures
Once you have been admitted to the program, you will need to complete the registration process.
You can find the information on the following page: https://iae.umontpellier.fr/fr/etudiant/inscriptions-administratives