ECTS
180 credits
Duration
1 year
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The L3 Marketing Sales e-learning program allows students to pre-specialize before continuing on to the Master's 1 and Master's 2 programs in the field.
The proposed curriculum is characterized by its proximity to the professional world.
75% (AUF) 78% (CNED) 92.86% (DOUALA)*
Success rate
Objectives
The objective of the L3 Marketing Sales e-learning program is to provide training in various professions in the fields of marketing and commerce, focusing on their managerial and strategic aspects.
Know-how and skills
- Rigorous reasoning
- Methodology of academic work
- Knowledge of the legal and economic environment
- Knowledge of marketing and sales professions
- Knowledge of obstacles related to a professional activity
International dimension
In addition to English classes, International Business is taught in English.
Organization
Knowledge assessment
*Success rate 2023-2024 (admitted / number of students with an average > 7)
Open alternately
Possibility of completing the L3 Marketing Sales e-learning program on a work-study basis.
Internships, supervised projects
Internship of 8 weeks/minimum 252 hours.
Program
Develop sales
6 credits54hSurveys and sampling
3 credits27hSales techniques
3 credits27h
Develop a marketing strategy
9 credits81hStrategic diagnosis and business development
3 credits27hProduct strategies
3 credits27hCommunication strategy
3 credits27h
Preparing for professional integration in a national context
3 credits33hBusiness English 1
2 credits21hDiscovering the Professional Environment
1 credit12h
Process data and produce information intended for
6 credits54hMathematics 3
3 credits27hManagement control
3 credits27h
Choosing the forms of organization for the activity
6 credits27hOrganizational analysis
3 credits27hCorporate law
3 credits27h
Process data and produce information intended for
6 credits81hManagement Control 2
2 credits27hStatistics 3
2 credits27hManagement Information System & Database
2 credits27h
PREPARING FOR PROFESSIONAL INTEGRATION IN A CONTEXT
6 creditsA21 internship follow-up
Business English 2
2 credits21hBusiness Game
1 credit12hInternship with report, minimum 308 hours
3 credits308hSupervised project
DEVELOPING THE BRAND
9 credits81hDistribution strategy and management
3 credits27hInternational Business (in English)
3 credits27hBrand and branding strategies
3 credits27h
DEVELOP A BUSINESS STRATEGY
9 credits81hMarketing survey methodology
3 credits27hPsychosocial sociology
3 credits27hPricing and negotiation
27h
Admission
Admission requirements
Check the admission requirements for the L3 Marketing Sales e-learning course at the following link.
Registration procedures
And after
Continuing education
This L3 degree offers opportunities to continue your studies in master's programs in the field of marketing and sales.
Professional integration
The Marketing and Sales degreeprovides access to the following positions:
- Sales Manager
- Purchasing Manager
- Export Manager
- Marketing Manager
- Product Manager
- Communications Manager
- Customer Relations Manager
- E-commerce manager