ECTS
180 credits
Duration
1 year
Training Structure
Montpellier Management
Language(s) of Instruction
French
Overview
The L3 Marketing and Sales e-learning program allows students to choose a preliminary specialization before continuing on to the Master's 1 and Master's 2 programs in this field.
The program is characterized by its close ties to the professional world.
70% (AUF) - 78.13% (CNED) - 86.96% (DOUALA)*
Success Rate
Objectives
The goal of the L3 Marketing and Sales e-learning program is to provide training in the various careers in the fields of marketing and sales, focusing on their managerial and strategic aspects.
Expertise and Skills
- Rigor in Reasoning
- Methodology of Academic Work
- Knowledge of the legal and economic environment
- Knowledge of marketing and sales roles
- Understanding the obstacles associated with a professional activity
International Dimension
In addition to English courses, classes in International Business are taught in English.
Organization
Knowledge Assessment
*Success Rate for 2024–2025 (admitted students / number of students with a GPA > 7)
Open on an alternating basis
Option to complete the Bachelor's Degree in Marketing and Sales through an e-learning work-study program.
Internships, supervised projects
For more information about internships, visit this page.
Program
Grow Sales
6 credits54hSurveys and Sampling
3 credits27hSales Techniques
3 credits27h
Develop a marketing strategy
9 credits81hStrategic Assessment and Business Development
3 credits27hProduct Strategies
3 credits27hCommunication Strategy
3 credits27h
Preparing for Entry into the Workforce in a National Context
3 credits33hBusiness English 1
2 credits21hIntroduction to the Workplace
1 credit12h
Process data and generate information intended for
6 credits54hMath 3
3 credits27hManagement Accounting
3 credits27h
Choose the organizational structures for the activity
6 credits27hOrganizational Analysis
3 credits27hCorporate Law
3 credits27h
Process data and generate information intended for
6 credits81hManagement Accounting 2
2 credits27hStatistics 3
2 credits27hManagement Information System & Database
2 credits27h
PREPARING FOR ENTRY INTO THE WORKFORCE IN A SPECIFIC CONTEXT
6 creditsA21 Internship Follow-Up
Business English 2
2 credits21hBusiness Game
1 credit12hInternship with a report; minimum of 308 hours
3 credits308hSupervised Project
BRAND DEVELOPMENT
9 credits81hDistribution Strategy and Management
3 credits27hInternational Business (in English)
3 credits27hBrand and Branding Strategies
3 credits27h
DEVELOPING A BUSINESS STRATEGY
9 credits81hMarketing Survey Methodology
3 credits27hPsychosociology
3 credits27hPricing and Negotiation
27h
And then
Continuing Education
This bachelor's degree program (L3) offers opportunities to continue studies in master's programs in the field of Marketing and Sales.
Employment Placement
The Bachelor's Degree in Marketing and Salesqualifies graduates for the following positions:
- Sales Manager
- Purchasing Manager
- Export Manager
- Marketing Manager
- Product Manager
- Communications Manager
- Customer Relations Manager
- E-commerce Manager