ECTS
180 credits
Duration
1 year
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The L3 Marketing Sales e-learning course enables you to pre-specialize before going on to the Masters 1 and Masters 2 courses in the field.
The curriculum is characterized by its close links with the professional world.
81.82% (AUF) 69.49% (CNED) 100% (DOUALA)
Success rates
Objectives
The aim of the L3 Marketing Sales e-learning program is to provide training in the managerial and strategic aspects of marketing and sales.
Know-how and skills
- Rigorous reasoning
- Academic methodology
- Knowledge of the legal and economic environment
- Knowledge of marketing and sales professions
- Knowledge of the bottlenecks associated with a professional activity
International dimension
In addition to English courses, International Business is taught in English.
Program
Developing sales
6 credits54hSurveys and sampling
3 credits27hSales techniques
3 credits27h
Developing a marketing strategy
9 credits81hStrategic diagnosis and business development
3 credits27hProduct strategies
3 credits27hCommunication strategy
3 credits27h
Preparing for professional integration in a national context
3 credits33hBusiness english 1
2 credits21hProfessional Environment Discovery
1 credits12h
Process data and produce information for
6 credits54hMathematics 3
3 credits27hControlling
3 credits27h
Choosing how to organize your business
6 credits27hOrganization analysis
3 credits27hCompany law
3 credits27h
Process data and produce information for
6 credits81hControlling 2
2 credits27hStatistics 3
2 credits27hManagement Information System & Database
2 credits27h
PREPARING TO ENTER THE JOB MARKET
6 creditsA21 course follow-up
Business English 2
2 credits21hBusiness Game
1 credits12hInternship with report 308 hours minimum
3 credits308hTutored project
DEVELOP THE BRAND
9 credits81hDistribution strategy and management
3 credits27hInternational Business
3 credits27hBrand and branding strategies
3 credits27h
DEVELOPING A SALES STRATEGY
9 credits81hMarketing research methodology
3 credits27hPsychosociology
3 credits27hPricing and negotiation
27h
Admission
Access conditions
Click on the following link for details of how to access the L3 Marketing Sales e-learning course .
How to register
And then
Further studies
This L3 offers prospects for further study in Masters programs in the Marketing & Sales specialization.
Professional integration
The Marketing and Sales degree gives access to the following positions:
- Sales Manager
- Purchasing Manager
- Export manager
- Marketing Manager
- Product Manager
- Communications Manager
- Customer relations manager
- E-commerce manager