ECTS
180 credits
Duration
1 year
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The L3 Marketing Sales e-learning course enables you to pre-specialize before going on to the Masters 1 and Masters 2 courses in the field.
The curriculum is characterized by its close links with the professional world.
81.82% (AUF) 69.49% (CNED) 100% (DOUALA)
Success rate
Objectives
The aim of the L3 Marketing Sales e-learning program is to provide training in the managerial and strategic aspects of marketing and sales.
Know-how and skills
- Rigour in reasoning
- Methodology of academic work
- Knowledge of the legal and economic environment
- Knowledge of the marketing and sales professions
- Knowledge of the blocking points related to a professional activity
International dimension
In addition to the English courses, International Business is taught in English.
Program
Develop sales
6 credits54hSurveys and sampling
3 credits27hSales techniques
3 credits27h
Develop a marketing strategy
9 credits81hStrategic diagnosis and business development
3 credits27hProduct Strategies
3 credits27hCommunication strategy
3 credits27h
Prepare for professional integration in a national context
3 credits33hBusiness english 1
2 credits21hDiscovery of the Professional Environment
1 credits12h
Process data and produce information for
6 credits54hMathematics 3
3 credits27hManagement control
3 credits27h
Choose the forms of organization of the activity
6 credits27hAnalysis of organizations
3 credits27hCorporate law
3 credits27h
Process data and produce information for
6 credits81hManagement control 2
2 credits27hStatistics 3
2 credits27hManagement Information System & Database
2 credits27h
PREPARE FOR PROFESSIONAL INTEGRATION IN A CONTEXT OF
6 creditsFollow-up to the A21 course
Business English 2
2 credits21hBusiness Game
1 credits12hInternship with report 308 hours minimum
3 credits308hTutored project
DEVELOP THE BRAND
9 credits81hStrategy and management of distribution
3 credits27hInternational Business (in English)
3 credits27hBrand and branding strategies
3 credits27h
DEVELOP A BUSINESS STRATEGY
9 credits81hMethodology of marketing surveys
3 credits27hPsychosociology
3 credits27hPrice and negotiation
27h
Admission
Conditions of access
Click on the following link for details of how to access the L3 Marketing Sales e-learning course.
How to register
And then
Further studies
This L3 offers prospects for further study in Masters programs in the Marketing and Sales specialization.
Professional integration
The Marketing and Sales degree gives access to the following positions:
- Sales Manager
- Purchasing Manager
- Export manager
- Marketing Manager
- Product Manager
- Communication Manager
- Customer Relationship Manager
- E-commerce manager