Economics - Management, Agriculture - Food

L3 Agri-Food Sales and Marketing

  • ECTS

    180 credits

  • Duration

    1 year

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

The Bachelor's Degree in Agri-Food Sales and Marketing is a university program dedicated to sales and marketing applied to the sector.

The training program meets the needs expressed by agri-food companies looking to recruit their future sales staff.

It prepares students for operational roles in sales forces that visit large retail outlets and the food service industry (restaurants, hotels, institutions).

It is carried out exclusively on a work-study basis.

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  • 100%*

    Success rate

The advantages of the training program

An apprenticeship in a company:

  • 30 weeks in a company per year
  • A paid employment contract that grants employee status, with personalized support in the workplace and at the training center.
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Objectives

The objective of the Bachelor's Degree in Agri-Food Sales and Marketing is to enable students to acquire the fundamentals of the trade and sales professions and to provide them with recognized professional experience with strong opportunities for advancement.

The skills they acquire prepare them to work independently, to build and maintain long-term customer relationships, and to acquire both theoretical and practical knowledge of fundamental sales and marketing techniques.

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International dimension

At Montpellier Management, you have the opportunity to study abroad atone of our 45 partner universities in 20 countries.

Discover the international experience opportunities available to Montpellier Management students on our dedicated page.

Discover all the testimonials from our students who have gone abroad

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Organization

Knowledge assessment

*Success rate 2023-2024 (admitted / number of students with an average > 7)

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Open alternately

This degree program is exclusively offered as a work-study program.

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Program

The third year of the Bachelor's degree in Agri-Food Sales is organized as follows:

  • 16 weeks of classes per year, alternating between 2 weeks of training followed by 3 weeks in the workplace
  • 50% of the teaching is provided by professional speakers (sales executives, business leaders, etc.).

 

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  • Practicing in a company

    5 credits
    • L3 CVA MTP Internship

    • Report methodology

      15h
  • EU Processing data and producing information

    5 credits
    • Mathematics

      27h
    • Management accounting

      27h
  • Selling and managing your business

    5 credits
    • Customer Relationship Management

      18h
    • Sales sector organization

      15h
    • Sales techniques

      27h
  • Communicating in your professional environment

    5 credits
    • Business English

      24h
    • Digital tools

      27h
  • Market food products

    5 credits
    • Agri-food industry

      12h
    • Marketing

      27h
    • Hygiene-Quality-Food Safety

      15h
  • Choosing the organizational structures for the activity

    5 credits
    • Organizational analysis

      24h
    • Corporate law

      24h
  • Integrating into a professional field

    6 credits
    • Internship

    • Report methodology

      15h
  • Analyzing agri-food markets

    6 credits
    • Agri-food marketing

      15h
    • Consumer behavior

      12h
    • Eating out/away from home

      15h
  • Communicating in your professional environment

    6 credits
    • Business English

      24h
    • Professional communication

      15h
  • Distribute food products

    6 credits
    • Supplier-distributor relationships

      18h
    • e-commerce

      18h
    • Merchandising

      27h
  • EU Data processing

    6 credits
    • Statistics

      27h
    • Management accounting

      27h
    • Computer tools and data processing

      27h
  • Optional

    • L3 CVA M Optional internship

Admission

Admission requirements

Check the admission requirements for this course at thefollowing link.

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Registration procedures

See the registration terms and conditions onthis page.

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And after

Professional integration

  • Area Manager
  • Trade marketing assistant
  • Assistant category manager
  • Merchandiser
  • Sales Promoter
  • Sales representative
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