Economics - Management, Agriculture - Food

L3 Commerce Sales Agribusiness

  • ECTS

    180 credits

  • Duration

    1 year

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

The Licence 3 Commerce Vente Agroalimentaire (3-year degree in agri-food sales and marketing) is a university course dedicated to sales and marketing in the agri-food sector.

The training program meets the needs expressed by agri-food companies wishing to recruit their future sales staff.

It prepares you for operational positions in sales forces visiting stores in the retail and catering sectors.

It is exclusively carried out in alternation.

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  • 100%*

    Success rate

Objectives

The aim of the Licence 3 Commerce Vente Agroalimentaire is to enable students to acquire the fundamentals of the business and sales professions, and to provide them with recognized professional experience with strong career development potential.

The skills acquired prepare them to work with a high degree of autonomy, to create and maintain a lasting customer relationship and to have both theoretical and practical knowledge of fundamental sales and marketing techniques.

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Organization

Knowledge control

*Pass rate 2022-2023 (admitted / number of students with an average > 7)

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Open in alternation

This degree is exclusively carried out on a sandwich basis.

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Program

The 3-year Bachelor's degree in Agribusiness Sales is organized as follows:

  • 16 weeks of courses per year, alternating 2 weeks of training followed by 3 weeks on the job
  • 50% of courses are taught by professional lecturers (sales executives, company managers, etc.).

 

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  • Practicing in the workplace

    5 credits
    • L3 CVA MTP Internship

    • Methodology of the report

      15h
  • EU Process data and produce information

    5 credits
    • Mathematics

      27h
    • Management accounting

      27h
  • Selling and managing your business

    5 credits
    • Customer Relationship Management

      18h
    • Organization of the sales area

      15h
    • Sales techniques

      27h
  • Communicate in your professional environment

    5 credits
    • Business English

      24h
    • Digital tools

      27h
  • Marketing agri-food products

    5 credits
    • Agri-food industry

      12h
    • Marketing

      27h
    • Hygiene-Quality-Food Safety

      15h
  • Choose the forms of organization of the activity

    5 credits
    • Analysis of organizations

      24h
    • Corporate law

      24h
  • To be integrated into a professional field

    6 credits
    • Internship

    • Methodology of the report

      15h
  • Analyze the agri-food markets

    6 credits
    • Agri-food marketing

      15h
    • Consumer behaviour

      12h
    • Out-of-home/out-of-home catering

      15h
  • Communicate in your professional environment

    6 credits
    • Business english

      24h
    • Professional communication

      15h
  • Distribute agri-food products

    6 credits
    • Supplier-distributor relations

      18h
    • e-commerce

      18h
    • Merchandising

      27h
  • EU Data processing

    6 credits
    • Statistics

      27h
    • Management accounting

      27h
    • Management information system and databases

      27h

Admission

Conditions of access

Consult the conditions of access to this training on the following link.

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How to register

See the registration details on this page.

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And then

Professional integration

  • Area Manager
  • Trade Marketing Assistant
  • Assistant category manager
  • Merchandiser
  • Sales promoter
  • Commercial attaché
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