Master's degree in research and consulting

M2CO objectives: training to produce expertise in a wide range of activities

The research and consulting professions provide expertise to a wide variety ofbodies , including local authorities, associations, political groups, the media, public and private institutions and companies.

This expertise may include :

- conduct decision-making studies or develop customized research protocols (audit, design and management of qualitative and quantitative studies, recommendations, etc.);

- organize and lead participatory processes (consultation as part of urban projects or integrated land management) and public debate upstream of major development projects (such as the Commission nationale du débat public);

- support the strategy and development of these organizations (territorial diagnosis, market study, communication campaign, project launch, press relations, etc.);

Theoretical and practical mastery of the social science methods used in consulting: political and economic analysis; sociology of organizations, strategic analysis; sociology of political and cultural behavior; sociology of the media and new media; communication theory and political communication; content analysis (semiological, morphological, lexicometric analysis); interview techniques, data collection including surveys, etc.

Mastery of new communication technologies and data processing software

Mastery of the various facets of the consulting business: canvassing, responding to calls for tender, drawing up specifications and estimates, customer follow-up, customer feedback, management, etc.

In-depth knowledge of issues covering the communications, media and political sectors.

Methodological know-how in carrying out diagnostics, market studies, developing sales pitches and recommendations.