Level of Education
4-year college degree
ECTS
4 credits
Training Structure
College of Sciences
Description
This course introduces students to:
- to management within the company, by presenting the company as both an economic and legal entity, on the one hand, and by addressing the strategic approach as a whole, on the other.
- corporate marketing, from market research to operational marketing. The marketing approach will be directly applied as part of the industrial design project led by the student teams.
Class sessions will be supplemented by a company visit, as well as a methodological approach involvingthe analysis of real-worldcase studies.
Objectives
Draft marketing specifications related to the industrial project being developed in another EU country
Analyzing a Corporate Strategic Approach
Mandatory Prerequisites
none
Knowledge Assessment
100% CC
Course Outline
This course introduces students to:
- to management within the company, by presenting the company as both an economic and legal entity, on the one hand, and by addressing the strategic approach as a whole, on the other.
- corporate marketing, from market research to operational marketing. The marketing approach will be directly applied as part of the industrial design project led by the student teams.
Class sessions will be supplemented by a company visit, as well as a methodological approach involvingthe analysis of real-worldcase studies.