Level of study
BAC +4
ECTS
4 credits
Component
Faculty of Science
Description
This unit introduces students to:
- management in the company, by presenting the company as an economic and legal entity on the one hand and by approaching the strategic approach in its entirety on the other.
- marketing in the company, from market research to operational marketing. The marketing approach will be directly applied to the industrial creation project carried out by the student teams.
The course sessions will be complemented by a company visit, as well as by the methodological approach of concretecase studies.
Objectives
Write a marketing specification in relation to the industrial project developed in another EU course
Analyze a company's strategic approach
Necessary pre-requisites
Knowledge control
100% CC
Syllabus
This unit introduces students to:
- management in the company, by presenting the company as an economic and legal entity on the one hand and by approaching the strategic approach in its entirety on the other.
- marketing in the company, from market research to operational marketing. The marketing approach will be directly applied to the industrial creation project carried out by the student teams.
The course sessions will be complemented by a company visit, as well as by the methodological approach of concretecase studies.