Study level
BAC +4
ECTS
4 credits
Component
Faculty of Science
Description
This teaching unit introduces students to :
- management within the company, presenting the company as an economic and legal entity on the one hand, and the strategic approach in its entirety on the other.
- marketing in business, from market research to operational marketing. The marketing approach will be directly applied to the industrial creation project carried out by the student teams.
Class sessions will be supplemented by a company visit, as well as by a methodological approach based on concretecase studies.
Objectives
Draw up a marketing specification in connection with the industrial project developed in another EU course
Analyze a company's strategic approach
Necessary prerequisites
Knowledge control
100% CC
Syllabus
This teaching unit introduces students to :
- management within the company, presenting the company as an economic and legal entity on the one hand, and the strategic approach in its entirety on the other.
- marketing in business, from market research to operational marketing. The marketing approach will be directly applied to the industrial creation project carried out by the student teams.
Class sessions will be supplemented by a company visit, as well as by a methodological approach based on concretecase studies.