Level of education
Bachelor's degree
ECTS
4 credits
Training structure
Faculty of Science
Description
This teaching unit introduces students to:
- to management within the company, presenting the company as an economic and legal entity on the one hand, and addressing the strategic approach as a whole on the other.
- marketing within the company, from market research to operational marketing. The marketing approach will be directly applied within the framework of the industrial creation project led by the student teams.
Classes will be supplemented by a company visit and a methodological approachto studying real-lifecase studies.
Objectives
Draft marketing specifications related to the industrial project developed in another EU member state.
Analyze a strategic business approach
Mandatory prerequisites
none
Knowledge assessment
100% CC
Syllabus
This teaching unit introduces students to:
- to management within the company, presenting the company as an economic and legal entity on the one hand, and addressing the strategic approach as a whole on the other.
- marketing within the company, from market research to operational marketing. The marketing approach will be directly applied within the framework of the industrial creation project led by the student teams.
Classes will be supplemented by a company visit and a methodological approachto studying real-lifecase studies.