ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's degree in Marketing, Innovation and Territories specializes in territorial marketing, tourism and innovation.
92,31%*
Success rates
Objectives
Graduates of the Master in Marketing, Innovation and Territories will be able to :
- A solid knowledge base in management (finance, HRM, information systems, management control, etc.).
- In-depth skills in strategic and operational marketing, communications, customer relationship management and market research
- Master the three pillars of regional development in an international environment: territorial marketing, tourism and innovation.
- Help private and public-sector players to better reach their multiple targets (tourists, residents, customers, investors, businesses, research organizations, etc.) using new marketing tools.
International dimension
At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.
Discover all our international partner universities
Organization
Knowledge control
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open on a sandwich basis
The Master 2 program can be completed on a sandwich course basis.
Internships, tutored projects
Find out more about the M1 internship on this page.
Find out all you need to know about M2 internships on this page.
Program
MASTER 1
SEMESTER 1 (30 ECTS)
UE1 - Developing/formalizing a marketing strategy (12 ECTS)
- Strategic management (3 ECTS)
- Strategic marketing (5 ECTS)
- Digital literacy (4 ECTS)
UE2 - Developing market insights (13 ECTS)
- Consumer behavior (5 ECTS)
- Qualitative Methods (4 ECTS)
- Quantitative Methods (4 ECTS)
UE3 - Mastering the marketing and sales environment (5 ECTS)
- Marketing law (3 ECTS)
- Business English (2 ECTS)
Optional UE
- Sport
- Student involvement
SEMESTER 2 (30 ECTS)
UE4 - Developing multi-channel customer relations (5 ECTS)
- Customer strategy (3 ECTS)
- Management of marketing and sales teams (1 ECTS)
- Sales and negotiation (1 ECTS)
UE5 - Operationalizing your marketing strategy (6 ECTS)
- Brand management (course in English) (3 ECTS)
- Segmentation and positioning techniques (1 ECTS)
- Digital marketing tools (2 ECTS)
EU6 - Implementing a regional development strategy (9 ECTS)
- Territorial marketing (3 ECTS)
- Tourism Destination Management (3 ECTS)
- Marketing innovation (3 ECTS)
UE7 - Integrating into professional life (level 1) (10 ECTS)
- Cross-disciplinary seminar 2 - professional conferences (1 ECTS)
- Professional project 1 (2 ECTS)
- Business English (2 ECTS)
- Thesis (internship/research) (5 ECTS)
Optional UE
- Sport
- Student involvement
MASTER 2
SEMESTER 1 (30 ECTS)
UE1 - Mastering the practical, theoretical and ethical challenges of marketing (8 ECTS)
- In-depth study and research methods (2 ECTS)
- New Perspectives in Marketing Research (4 ECTS)
- Cross-disciplinary seminar 3 - Ethics and professional responsibility (2 ECTS)
UE2 - Developing technological and societal innovations (22 ECTS)
- Innovation strategy (5 ECTS)
- Creativity and innovation techniques (5 ECTS)
- Sustainable development and innovation (5 ECTS)
- Smart city project management (7 ECTS)
Optional UE
- Sport
- Student involvement
SEMESTER 2 (30 ECTS)
UE3 - Implementing a digital strategy in tourism (9 ECTS)
- Digital strategy and e-tourism (3 ECTS)
- Digital tools and practices (3 ECTS)
- Art, culture and digital technology (3 ECTS)
UE4 - Promoting the region and its products internationally (9 ECTS)
- Marketing "made in" and local products (3 ECTS)
- International marketing and trade (course in English) (3 ECTS)
- Territorial communication (3 ECTS)
UE5 - Integrating into professional life (level 2) (12 ECTS)
- Professional Project 2 (4 ECTS)
- Master 2 internship thesis (8 ECTS)
Optional UE
- Sport
- Student involvement
Select a program
Master 1
Drawing up/formalizing a marketing strategy
11 creditsStrategic Marketing
5 credits21hDigital culture
4 credits21hStrategic management
3 credits18h
Develop market insights
13 creditsCross-disciplinary seminar 1 - professional conferences
1 credits6hQualitative Methods
Qualitative Methods
4 credits15hQuantitative Methods
Consumer behavior
5 credits21hQuantitative Methods
4 credits21h
Master your marketing and sales environment
5 creditsPerformance management
3 credits21hBusiness English
2 creditsMarketing law
3 credits21h
Optional
Implement a development strategy for the region
9 creditsInnovation marketing
3 creditsTourism Destination Management
3 creditsTerritorial marketing
3 credits
Developing multi-channel customer relations
5 creditsManagement of marketing and sales teams
1 credits12hCustomer strategy
3 credits21hSales & negotiation
2 credits
Operationalize your marketing strategy
6 creditsBrand management
2 credits18hSegmentation and positioning techniques
1 creditsDigital marketing tools
2 credits
Integrating into professional life (level 1)
10 creditsMASTER 1 INTERNSHIP THESIS
5 credits3hCross-disciplinary seminar 2 - professional conferences
1 credits12hProfessional project 1
1 creditsBusiness English
2 credits
Optional
Master 2
Admission
Access conditions
Click on the following link to find out how to apply for the Master's degree in Marketing, Innovation and Territories.
How to register
See registration details on this page.
And then
Professional integration
- Territorial marketing manager
- Tourist office manager
- Marketing consultant
- Marketing and Sales Director in an innovative SME
- Communications Manager
- Market Research Manager
- Territorial development project manager
- Tourism product designer