Economics - Management

Marketing, Innovation and Territories (MIT)

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

The Master's degree in Marketing, Innovation and Territories specializes in territorial marketing, tourism and innovation.

 

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  • 100%*

    Success rates

Objectives

Graduates of the Master in Marketing, Innovation and Territories will be able to :

  • A solid knowledge base in management (finance, HRM, information systems, management control, etc.).
  • In-depth skills in strategic and operational marketing, communications, customer relationship management and market research
  • Master the three pillars of regional development in an international environment: territorial marketing, tourism and innovation.
  • Help private and public-sector players to better reach their multiple targets (tourists, residents, customers, investors, businesses, research organizations, etc.) using new marketing tools.
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International dimension

At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.

Discover all our international partner universities

Read the testimonials of our students who have gone abroad

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Organization

Knowledge control

*Success rate in M2 2022-2023 (admitted / number of students with an average > 7)

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Open on a sandwich basis

The Master 2 program can be completed on a sandwich course basis.

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Internships, tutored projects

Find out more about the M1 internship on this page.

Find out all you need to know about M2 internships on this page.

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Program

MASTER 1

SEMESTER 1 (30 ECTS)

UE1 - Developing/formalizing a marketing strategy (12 ECTS)

  • Strategic management (3 ECTS)
  • Strategic marketing (5 ECTS)
  • Digital literacy (4 ECTS)

UE2 - Developing market insights (13 ECTS)

  • Consumer behavior (5 ECTS)
  • Qualitative Methods (4 ECTS)
  • Quantitative Methods (4 ECTS)

UE3 - Mastering the marketing and sales environment (5 ECTS)

  • Marketing law (3 ECTS)
  • Business English (2 ECTS)

Optional UE

  • Sport
  • Student involvement

SEMESTER 2 (30 ECTS)

UE4 - Developing multi-channel customer relations (5 ECTS)

  • Customer strategy (3 ECTS)
  • Management of marketing and sales teams (1 ECTS)
  • Sales and negotiation (1 ECTS)

UE5 - Operationalizing your marketing strategy (6 ECTS)

  • Brand management (course in English) (3 ECTS)
  • Segmentation and positioning techniques (1 ECTS)
  • Digital marketing tools (2 ECTS)

EU6 - Implementing a regional development strategy (9 ECTS)

  • Territorial marketing (3 ECTS)
  • Tourism Destination Management (3 ECTS)
  • Marketing innovation (3 ECTS)

UE7 - Integrating into professional life (level 1) (10 ECTS)

  • Cross-disciplinary seminar 2 - professional conferences (1 ECTS)
  • Professional project 1 (2 ECTS)
  • Business English (2 ECTS)
  • Thesis (internship/research) (5 ECTS)

Optional UE

  • Sport
  • Student involvement

 

MASTER 2

SEMESTER 1 (30 ECTS)

UE1 - Mastering the practical, theoretical and ethical challenges of marketing (8 ECTS)

  • In-depth study and research methods (2 ECTS)
  • New Perspectives in Marketing Research (4 ECTS)
  • Cross-disciplinary seminar 3 - Ethics and professional responsibility (2 ECTS)

UE2 - Developing technological and societal innovations (22 ECTS)

  • Innovation strategy (5 ECTS)
  • Creativity and innovation techniques (5 ECTS)
  • Sustainable development and innovation (5 ECTS)
  • Smart city project management (7 ECTS)

Optional UE

  • Sport
  • Student involvement

SEMESTER 2 (30 ECTS)

UE3 - Implementing a digital strategy in tourism (9 ECTS)

  • Digital strategy and e-tourism (3 ECTS)
  • Digital tools and practices (3 ECTS)
  • Art, culture and digital technology (3 ECTS)

UE4 - Promoting the region and its products internationally (9 ECTS)

  • Marketing "made in" and local products (3 ECTS)
  • International marketing and trade (course in English) (3 ECTS)
  • Territorial communication (3 ECTS)

UE5 - Integrating into professional life (level 2) (12 ECTS)

  • Professional Project 2 (4 ECTS)
  • Master 2 internship thesis (8 ECTS)

Optional UE

  • Sport
  • Student involvement
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Select a program

  • Drawing up/formalizing a marketing strategy

    11 credits
    • Strategic Marketing

      5 credits21h
    • Digital culture

      4 credits21h
    • Strategic management

      3 credits18h
  • Develop market insights

    13 credits
    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h
    • Qualitative Methods

    • Qualitative Methods

      4 credits15h
    • Quantitative Methods

    • Consumer behavior

      5 credits21h
    • Quantitative Methods

      4 credits21h
  • Master your marketing and sales environment

    5 credits
    • Performance management

      3 credits21h
    • Business English

      2 credits
    • Marketing law

      3 credits21h
  • Optional

    • Spanish S1

      15h
    • German S1

      15h
    • Optional sport

  • Implement a development strategy for the region

    9 credits
    • Innovation marketing

      3 credits
    • Tourism Destination Management

      3 credits
    • Territorial marketing

      3 credits
  • Developing multi-channel customer relations

    5 credits
    • Management of marketing and sales teams

      1 credits12h
    • Customer strategy

      3 credits21h
    • Sales & negotiation

      2 credits
  • Operationalize your marketing strategy

    6 credits
    • Brand management

      2 credits18h
    • Segmentation and positioning techniques

      1 credits
    • Digital marketing tools

      2 credits
  • Integrating into professional life (level 1)

    10 credits
    • MASTER 1 INTERNSHIP THESIS

      5 credits3h
    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h
    • Professional project 1

      1 credits
    • Business English

      2 credits
  • Optional

    • German S2

      15h
    • Optional sport

    • Spanish S2

      15h

Admission

Access conditions

Click on the following link to find out how to apply for the Master's degree in Marketing, Innovation and Territories.

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How to register

See registration details on this page.

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And then

Professional integration

  • Territorial marketing manager
  • Tourist office manager
  • Marketing consultant
  • Marketing and Sales Director in an innovative SME
  • Communications Manager
  • Market Research Manager
  • Territorial development project manager
  • Tourism product designer
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