ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's degree in Marketing, Innovation and Territories specializes in territorial marketing, tourism and innovation.
100%*
Success rate
Objectives
Graduates of the Master in Marketing, Innovation and Territories will be able to :
- A solid knowledge base in management (finance, HRM, information systems, management control, etc.).
- In-depth skills in strategic and operational marketing, communications, customer relationship management and market research
- Master the three pillars of regional development in an international environment: territorial marketing, tourism and innovation.
- Helping private and public-sector players to better reach their multiple targets (tourists, residents, customers, investors, businesses, research organizations, etc.) using new marketing tools.
Program
Select a program
Master 1
Develop/formalize a marketing strategy
11 creditsStrategic Marketing
4 credits21hDigital Culture
4 credits21hStrategic management
3 credits18h
Develop market insights
11 creditsCross-cutting seminar 1 - professional conferences
1 credits6hQualitative Methods
Qualitative Methods
3 credits9hQuantitative Methods
Consumer behaviour
4 credits21hQuantitative Methods
3 credits12h
Mastering the marketing and sales environment
8 creditsPerformance management
3 credits21hBusiness English
2 creditsMarketing law
3 credits21h
Optional
Implement a development strategy for the territory
9 creditsMarketing of innovation
3 creditsManagement of tourist destinations
3 creditsTerritorial marketing
3 credits
Develop multi-channel customer relations
6 creditsManagement of marketing and sales teams
1 credits12hCustomer strategy
3 credits21hSales & Negotiation
2 credits
Operationalize your marketing strategy
5 creditsBrand management
2 credits18hSegmentation and positioning techniques
1 creditsDigital marketing tools
2 credits
Integrating into professional life (level 1)
10 creditsTHESIS INTERNSHIP MASTER 1
5 credits3hCross-cutting seminar 2 - professional conferences
6hProfessional project 1
1 creditsBusiness English
2 credits
Optional
Master 2
To master the practical, theoretical and ethical issues
8 creditsDevelop technological and societal innovations
22 creditsSmart city project management
7 creditsInnovation strategy
5 creditsCreativity and innovation techniques
5 creditsSustainable development and innovation
5 credits
Optional
Integrating into professional life (level 2)
12 creditsPROFESSIONAL PROJECT 2
4 creditsTHESIS INTERNSHIP MASTER 2
8 credits
Promote the territory and its products at the international level
9 creditsMarketing of "made in" and local products
3 creditsTerritorial communication
3 creditsInternational marketing and trade
3 credits
Implementing a digital strategy in tourism
9 creditsDigital tools and practices
3 creditsArt, culture and digital
3 creditsDigital strategy and e-tourism
3 credits
Optional
Admission
Conditions of access
To find out more about how to apply for the Master's degree in Marketing, Innovation and Territories, click on the following link.
How to register
And then
Professional integration
- Territorial Marketing Director
- Director of a tourist office
- Marketing Consultant
- Marketing and sales manager in an innovative SME
- Communication Manager
- Market Research Manager
- Territorial Development Officer
- Tourism product designer