Economics - Management, Agriculture - Food

Wine Trade (CV)

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management, l'Institut Agro Montpellier - Partner institution

  • Language(s) of instruction

    French, English

Presentation

The Master of Wine Business is a high-level course specializing in the wine industry.

Joint Master's program with Montpellier Management and Institut Agro Montpellier.

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  • 100%*

    Success rates

Objectives

With the Master of Wine Trade, students acquire :

  • A solid knowledge base in management and marketing
  • In-depth skills in strategic and operational marketing, sales and negotiation, and marketing tools
  • A good knowledge of wine, wine economics and wine marketing

 

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International dimension

The international dimension of the Master 2 Commerce des Vins is linked to its attractiveness to students from North and South America, Europe and Asia, the possibility for students to carry out their internships in international companies, in France and abroad, and the teaching in English.

At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.

Discover all our international partner universities

Read the testimonials of our students who have gone abroad

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Organization

Knowledge control

*Success rate in M2 2022-2023 (admitted / number of students with an average > 7)

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Open on a sandwich basis

The Master 2 can be completed on a sandwich course basis.

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Internships, tutored projects

Find out more about the M1 internship on this page.

Find out all you need to know about M2 internships on this page.

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Program

MASTER 1

SEMESTER 1 (30 ECTS)

UE1 - Developing/formalizing a marketing strategy (12 ECTS)

  • Strategic management (3 ECTS)
  • Strategic marketing (5 ECTS)
  • Digital literacy (4 ECTS)

UE2 - Developing market insights (13 ECTS)

  • Consumer behavior (5 ECTS)
  • Qualitative Methods (4 ECTS)
  • Quantitative Methods (4 ECTS)

UE3 - Mastering the marketing and sales environment (5 ECTS)

  • Marketing law (3 ECTS)
  • Business English (2 ECTS)

Optional EU

  • Student involvement

SEMESTER 2 (30 ECTS)

UE4 - Developing multi-channel customer relations (5 ECTS)

  • Customer strategy (3 ECTS)
  • Management of marketing and sales teams (1 ECTS)
  • Sales & negotiation (1 ECTS)

UE5 - Operationalizing your marketing strategy (6 ECTS)

  • Brand management (course in English) (3 ECTS)
  • Segmentation and positioning techniques (1 ECTS)
  • Digital marketing tools (2 ECTS)

EU6 - Wine economics and marketing (8 ECTS)

  • Knowledge of wines and vineyards (3 ECTS)
  • Wine marketing (3 ECTS)
  • Economics of wine markets (2 ECTS)

UE7 - Integrating into professional life (level 1) (11 ECTS)

  • Cross-disciplinary seminar 2 - professional conferences (1 ECTS)
  • Professional Project 1: Challenge or Serious Game (2 ECTS)
  • Business English (2 ECTS)
  • Internship thesis (6 ECTS)

Optional UE

  • Sport
  • Student involvement

 

MASTER 2

SEMESTER 1 (30 ECTS)

UE1 - Mastering practical, theoretical and ethical issues (8 ECTS)

  • In-depth study and research methods (2 ECTS)
  • New perspectives in marketing research (4 ECTS)
  • Cross-disciplinary seminar 3 - Ethics and professional responsibility (2 ECTS)

UE2 - Developing an offer in the wine sector (10 ECTS)

  • Knowledge of wines and terroirs (level 2) (4 ECTS)
  • Ecological transition issues (2 ECTS)
  • Wine tourism (course in English) (2 ECTS)
  • Product and packaging design (course in English) (2 ECTS)

UE3 - Marketing wines (12 ECTS)

  • Pricing, non-media communication and wine distribution (4 ECTS)
  • Website and e-commerce design & Google certification (4 ECTS)
  • Wine communication (course in English) (4 ECTS)

Optional UE

  • Sport
  • Student involvement

SEMESTER 2 (30 ECTS)

UE4 - Managing a wine company (7 ECTS)

  • Setting up / taking over a wine business (2 ECTS)
  • Team management (2 ECTS)
  • Wine, business and social legislation (3 ECTS)

UE5 - Operationalizing development strategies (11 ECTS)

  • Appellations and signs of quality (2 ECTS)
  • International markets development (course in English) (4 ECTS)
  •  Negotiation and prospecting techniques (3 ECTS)
  • Supply Chain Management (course in English) (2 ECTS)

UE6 - Integrating into professional life (level 2) (12 ECTS)

  • Professional Project 2 (4 ECTS)
  • Internship thesis (8 ECTS)

Optional UE

  • Sport
  • Student involvement
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Select a program

  • Drawing up/formalizing a marketing strategy

    11 credits
    • Strategic Marketing

      5 credits21h
    • Digital culture

      4 credits21h
    • Strategic management

      3 credits18h
  • Develop market insights

    13 credits
    • Cross-disciplinary seminar 1 - professional conferences

      1 credits6h
    • Qualitative Methods

      4 credits15h
    • Consumer behavior

      5 credits21h
    • Quantitative Methods

      4 credits21h
  • Master your marketing and sales environment

    8 credits
    • Performance management

      3 credits21h
    • Presentation of the wine industry

      2 credits
    • Business English

      2 credits
    • Marketing law

      3 credits21h
  • Optional

    • Spanish S1

      15h
    • German S1

      15h
    • Optional sport

  • Wine economics and marketing

    8 credits
    • Wine marketing

      3 credits
    • Knowledge of wines and vineyards

      3 credits
    • Accounting and tax management for wine-producing organizations

      1 credits
  • Integrating into professional life (level 1)

    11 credits
    • Business English

      2 credits
    • MASTER 1 INTERNSHIP THESIS

      6 credits
    • Cross-disciplinary seminar 2 - professional conferences

      1 credits12h
    • Professional project 1: Challenge or Serious Game

      2 credits
  • Developing multi-channel customer relations

    5 credits
    • Management of marketing and sales teams

      1 credits12h
    • Sales & negotiation

      2 credits
    • Customer strategy

      3 credits21h
  • Operationalize your marketing strategy

    6 credits
    • Brand management

      2 credits18h
    • Segmentation and positioning techniques

      1 credits
    • Digital marketing tools

      2 credits
  • Optional

    • German S2

      15h
    • Optional sport

    • Spanish S2

      15h

Admission

Access conditions

To find out more about the conditions for admission to the Master of Wine Trade program, click here.

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How to register

See registration details on this page.

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And then

Professional integration

  • Winery manager
  • Marketing manager in the wine industry
  • Export manager
  • Product Manager
  • Sales Manager / Sales Director
  • Buyer for distribution centers
  • Wine broker 
  • Independent wine merchant
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