ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management, l'Institut Agro Montpellier - Partner institution
Language(s) of instruction
French, English
Presentation
The Master of Wine Business is a high-level course specializing in the wine industry.
Joint Master's program with Montpellier Management and Institut Agro Montpellier.
100%*
Success rate
Objectives
With the Master of Wine Trade, students acquire :
- A solid knowledge base in management and marketing
- In-depth skills in strategic and operational marketing, sales and negotiation, and marketing tools
- A good knowledge of wine, wine economics and wine marketing
International dimension
The international dimension of the Master 2 Wine Trade is linked to :
- Attractiveness to students from North and South America, Europe and Asia
- The opportunity for students to carry out their internships with international companies, both in France and abroad.
- Teaching in English
Program
Select a program
Master 1
Develop/formalize a marketing strategy
11 creditsStrategic Marketing
4 credits21hDigital Culture
4 credits21hStrategic management
3 credits18h
Develop market insights
11 creditsCross-cutting seminar 1 - professional conferences
1 credits6hQualitative Methods
3 credits9hConsumer behaviour
4 credits21hQuantitative Methods
3 credits12h
Mastering the marketing and sales environment
8 creditsPerformance management
3 credits21hPresentation of the wine industry
2 creditsBusiness English
2 creditsMarketing law
3 credits21h
Optional
Economics and marketing of wine
7 creditsWine marketing
3 creditsKnowledge of wines and vineyards
3 creditsAccounting and tax management of wine-producing organizations
1 credits
Integrating into professional life (level 1)
12 creditsDevelop multi-channel customer relations
6 creditsManagement of marketing and sales teams
1 credits12hSales & Negotiation
2 creditsCustomer strategy
3 credits21h
Operationalize your marketing strategy
5 creditsBrand management
2 credits18hSegmentation and positioning techniques
1 creditsDigital marketing tools
2 credits
Optional
Master 2
Marketing the wines
12 creditsTo master the practical, theoretical and ethical issues
8 creditsDevelop an offer in the wine sector
10 creditsNew trends in wine consumption
2 creditsWine tourism
2 creditsProduct and packaging design
2 creditsKnowledge of wines and terroirs (level 2)
4 credits
Optional
Operationalize development strategies
10 creditsAppellations and signs of quality
2 creditsInternational markets development
4 creditsInternational negotiation
2 creditsSupply Chain Management
2 credits
Managing a wine company
8 creditsTeam management
2 creditsCreation/takeover of a wine-producing company
2 creditsWine, commercial and social legislation
4 credits
Integrating into professional life (level 2)
12 creditsTHESIS INTERNSHIP MASTER 2
8 creditsPROFESSIONAL PROJECT 2
4 credits
Optional
Admission
Conditions of access
To find out more about the requirements for admission to the Master of Wine Trade program, click here.
How to register
And then
Professional integration
- Manager of wineries
- Marketing manager in the wine industry
- Export manager
- Product Manager
- Sales Manager / Sales Director
- Buyer in distribution centers
- Wine broker
- Independent wine merchant