• ECTS

    6 credits

  • Training structure

    Montpellier Management

Teaching hours

  • Innovation and brand content - CMLecture course30h

List of courses

  • Innovation strategies, brand equity and CSR

    2 credits18h
  • Innovation and design thinking

    2 credits18h
  • Business ethics

    24h
  • Inbound marketing and loyalty

    2 credits21h
  • Innovation launch

    3h