ECTS
120 credits
Duration
1 or 2 years
Training Structure
Montpellier Management
Language(s) of Instruction
French
Overview
The Master's in Management and Business Development prepares students for careers in business development, sales, and customer relationship management.
It prepares them for the strategic and business challenges faced by large corporations and small and medium-sized enterprises, in both national and international contexts.
100%*
Success Rate
The Benefits of the Training Program
- A group of about 20 students, allowing for personalized support
- An interactive teaching approach featuring group projects
- 25% of courses taught in English in the first year of the master's program and 20% in the second year
Objectives
In the Master's in Management and Business Development program, students:
- They are trained to become high-level specialists in business development and customer relationship management in an international and digital environment
- They acquire a wide range of skills that enable them to become versatile professionals in sales and marketing roles, whether at large corporations or small and medium-sized enterprises
- Will be able to develop a business strategy and implement it across all business sectors
International Dimension
At Montpellier Management, you have the opportunity to study abroad atone of 65 partner universities located in more than 25 countries.
Check out all the testimonials from our students who have studied abroad
Organization
Knowledge Assessment
*Admission Rate for the M2 Program, 2024–2025 (admitted students / number of students with a GPA > 7)
Open on an alternating basis
The M1 and M2 programs can be completed through a work-study program.
Internships, supervised projects
Find all the useful information about internships onthis page.
Program
Select a program
Master's Degree, Year 1
Understanding and Developing Your Markets
Consumer Law
4 credits27hBusiness-to-Business Marketing
3 creditsSatisfaction: Concepts, Methods, and Indicators
24hPurchasing and Consumption Practices
5 credits21hInnovation
3hInnovation
3hConsumer Law
4 credits27hSatisfaction: Concepts, Methods, and Indicators
2 credits24h
Mastering Business Development Tools
7 creditsEmployment Placement
6hBusiness Analysis and Management Tools
2 credits18hDigital Transformation
27hSales and Distribution
2 credits27hTeam Management Tools
3hTeam Management Tools
3hDigital Transformation
3 credits27h
Develop a development strategy
12 creditsResponsible HR Management
2 credits18hBusiness Plan for Marketing Services
12hCorporate Strategy / CSR
6 credits36hCSR Reporting
2 credits12hMind Mapping 1
6hCSR Reporting
2 credits12hResponsible HR Management
2 credits18hBusiness Plan for Marketing Services
2 credits12hMind Mapping
6hCorporate Strategy / CSR
6 credits36h
Optional
Spanish S1
18hGerman S1
15h
Develop a trade policy
10 creditsStrategic Decisions and Action Plans
4 credits27hBusiness English
2 credits27hInternational Business Environment
4 credits
Managing Teams and Negotiating
4 creditsBusiness Negotiation Techniques
2 credits18hCoaching and Team Management
2 credits18hSales Management
6h
Entering the Workforce
11 creditsMastering Digital Tools
5 creditsWebsite Design and Management
2 credits27hDigital Strategies and Search Engine Optimization
2 credits27hDesign Software
1 credit9h
Optional
Master's Degree (Year 2)
Develop new markets
6 creditsIntegrating into the Workplace
6 creditsManage customer relations and field teams
6 creditsImplement a business development strategy
6 creditsLeading Business Development
6 credits
And then
Employment Placement
Upon completion of the M2 program, students can pursue the following careers:
- Business Development Manager
- Customer Relations Manager
- Business Developer
- CSR Project Manager
- E-commerce Manager
- Key Account Manager
- Export Area Manager
- Customer Relations Project Manager
- Digital Project Manager
*The success rate is calculated based on the number of students enrolled in this program who earned their degree divided by the number of students enrolled in this program who achieved a grade point average higher than 7/20. Students enrolled in distance learning programs are excluded from this calculation. Data from the 2021–2022 academic year.