ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master's in Management and Business Development trains students for careers in business development, sales, and customer relationship management.
He prepares them for the strategic and commercial challenges faced by large corporations and SMEs, in both a national and international context.
93.75%
Success rate
The advantages of the training program
- A group of around twenty students allowing for personalized support
- Interactive teaching methods with group projects
- 25% of courses taught in English in M1 and 20% in M2
Objectives
With the Master's in Management and Business Development, students:
- Are trained to become specialists in business development and high-level customer relationship management in an international and digitalized context.
- Acquire a wide range of skills enabling them to become versatile in sales and marketing roles, in large corporations or SMEs.
- Will be able to develop a business strategy and implement it in all sectors of activity
International dimension
At Montpellier Management, you have the opportunity to study abroad atone of our 45 partner universities in 20 countries.
Discover all the testimonials from our students who have gone abroad
Organization
Knowledge assessment
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open alternately
Possibility of completing the M1 and M2 on a work-study basis.
Internships, supervised projects
Find all the useful information about internships onthis page.
Program
Select a program
Master's 1
Knowing and developing your markets
Consumer law
4 credits27hBusiness-to-business marketing
3 creditsSatisfaction: concepts, methods, and indicators
24hPurchasing and consumption practices
5 credits21hInnovation
3hInnovation
3hConsumer law
4 credits27hSatisfaction: concepts, methods, and indicators
2 credits24h
Mastering business development tools
7 creditsProfessional integration
6hBusiness analysis and management tools
2 credits18hDigital transformation
27hSales and distribution
2 credits27hTeam management tools
3hTeam management tools
3hDigital transformation
3 credits27h
Develop a development strategy
12 creditsResponsible HR management
2 credits18hBusiness Plan in Marketing Services
12hCorporate strategy / CSR
6 credits36hCSR reporting
2 credits12hMind Mapping 1
6hCSR reporting
2 credits12hResponsible HR management
2 credits18hBusiness plan in services marketing
2 credits12hMind Mapping
6hCorporate strategy / CSR
6 credits36h
Optional
Spanish S1
18hGerman S1
15h
Develop commercial policy
10 creditsStrategic decisions and action plans
4 credits27hBusiness English
2 credits27hInternational Business Environment
4 credits
Managing teams and negotiating
4 creditsBusiness negotiation techniques
2 credits18hTeam coaching and management
2 credits18hSales management
6h
Become professionally integrated
11 creditsMastering digital tools
5 creditsWebsite creation and management
2 credits27hDigital strategies and search engine optimization
2 credits27hDesign software
1 credit9h
Optional
Master's degree
Develop new markets
6 creditsIntegrating into professional life
6 creditsManaging customer relations and field teams
6 creditsImplement a business development strategy
6 creditsLeading business development
6 credits
Admission
Admission requirements
See the admission requirements for the Master's in Management and Business Development on this page (under "Prerequisites").
To apply:
- Visit this page
- Click on the red "Apply" button
Registration procedures
See the registration terms and conditions on this page.
And after
Professional integration
After completing the M2 program, students can pursue the following careers:
- Business Development Manager
- Customer Relations Manager
- Business developer
- CSR Project Manager
- E-commerce manager
- Key account manager
- Export Area Manager
- Customer Relations Project Manager
- Digital Project Manager
*The success rate is calculated based on the number of students enrolled in this program who obtained their degree / the number of students enrolled in this program who obtained an average grade of over 7/20. Students enrolled in distance learning programs are excluded from this rate. Data for the 2021-2022 academic year.