ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master in Management and Business Development trains students for careers in business development, sales and customer relationship management.
It prepares them for the strategic and commercial challenges of large groups and SMEs, in a national and international context.
93,75%*
Success rates
Training benefits
- A group of around twenty students for personalized support
- Interactive teaching with group projects
- 25% of courses taught in English in M1 and 20% in M2
Objectives
With the Master in Management and Business Development, students :
- Are trained to become high-level sales development and customer relationship management specialists in an international and digitalized context
- Acquire a wide range of skills enabling them to become versatile in sales and marketing functions, in large groups or SMEs
- Be able to develop and implement a sales strategy across all business sectors
International dimension
At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.
Organization
Knowledge control
*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)
Open on a sandwich basis
M1 and M2 can be completed on a sandwich course.
Internships, tutored projects
Find out all you need to know about internships on this page.
Program
Select a program
Master 1
Understanding and developing your markets
Consumer law
4 credits27hBusiness to Business Marketing
3 creditsSatisfaction: concepts, methods and indicators
24hPurchasing and consumption practices
5 credits21hInnovation
3hInnovation
3hConsumer law
4 credits27hSatisfaction: concepts, methods and indicators
2 credits24h
Master business development tools
7 creditsProfessional integration
6hBusiness analysis and management tools
2 credits18hDigital transformation
27hSales and distribution
2 credits27hTeam management tools
3hTeam management tools
3hDigital transformation
3 credits27h
Drawing up a development strategy
12 creditsResponsible HR management
2 credits18hBusiness Plan in services marketing
12hCorporate strategy / CSR
6 credits36hCSR reporting
2 credits12hMind Mapping 1
6hCSR reporting
2 credits12hResponsible HR management
2 credits18hBusiness plan in services marketing
2 credits12hMind Mapping
6hCorporate strategy / CSR
6 credits36h
Optional
Spanish S1
18hGerman S1
15h
Developing sales policy
10 creditsStrategic decisions and action plans
4 credits27hBusiness English
2 credits27hInternational Business Environment
4 credits
Managing teams and negotiating
4 creditsSales negotiation techniques
2 credits18hCoaching and team management
2 credits18hSales management
6h
Entering the job market
11 creditsMastering digital tools
5 creditsWebsite creation and management
2 credits27hDigital strategies and search engine optimization
2 credits27hDesign software
1 credits9h
Optional
Master 2
Developing new markets
6 creditsIntegrating into professional life
6 creditsManage customer relations and field teams
6 creditsImplementing a business development strategy
6 creditsManaging business development
6 credits
Admission
Admission requirements
Find out more about the entry requirements for the Master in Management and Business Development on this page ("Prerequisites" section).
To apply :
- Go to this page
- Click on the red "Apply" button
How to register
See registration details on this page.
And then
Professional integration
At the end of the M2 program, students can work in the following professions:
- Business development manager
- Customer relations manager
- Business developper
- CSR Project Manager
- E-commerce manager
- Key account manager
- Export Area Manager
- Customer relations project manager
- Digital project manager
*The success rate is calculated on the basis of the number of students enrolled in this course who have obtained their diploma / the number of students enrolled in this course who have obtained an average of over 7/20. This rate does not include students enrolled in distance learning courses. Data for the 2021-2022 academic year.