ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Master in Management and Business Development trains students for careers in business development, sales and customer relationship management.
It prepares them for the strategic and commercial challenges of large groups and SMEs, in a national and international context.
94,74%*
Success rate
Objectives
With the Master in Management and Business Development, students :
- Are trained to become high-level sales development and customer relationship management specialists in an international and digitalized context
- Acquire a wide range of skills enabling them to become versatile in sales and marketing functions, in large groups or SMEs
- Be able to develop and implement a sales strategy in all business sectors
Program
Select a program
Master 1
Knowing and developing your markets
11 creditsMaster the tools of business development
8 creditsProfessional seminars
1 creditsBusiness analysis and management tools
3 creditsDigital transformation
4 creditsBusiness English
2 credits
Elaborate a development strategy
11 creditsOptional
Spanish S1
18hGerman S1
15h
Develop commercial policy
10 creditsBusiness development decisions and action plans
4 creditsBusiness English
2 creditsInternational Business Environment
4 credits
Managing teams and negotiating
4 creditsCommercial negotiation techniques
2 creditsCoaching and team management
2 credits
Professional insertion
11 creditsMastering digital tools
5 creditsCreation and management of websites
2 creditsDigital strategies and referencing
3 credits
Optional
Master 2
Develop new markets
6 creditsIntegrating into professional life
6 creditsManage customer relations and field teams
6 creditsDeploying a business development strategy
6 creditsManaging business development
6 credits
And then
Professional integration
At the end of the M2 program, students can work in the following professions:
- Business development manager
- Customer Relationship Manager
- Business developer
- CSR Project Manager
- E-commerce manager
- Key account manager
- Export Area Manager
- Customer Relations Project Manager
- Digital project manager
*The success rate is calculated on the basis of the number of students enrolled in this course who have obtained their diploma / the number of students enrolled in this course who have obtained an average of over 7/20. This rate does not include students enrolled in distance learning courses. Data for the 2021-2022 academic year.