Economics - Management, Agriculture - Food

Management Commerce Sales in the Food Industry (MCVA)

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

The Master's degree in Management, Commerce and Sales in the agri-food sector is dedicated to management and sales applied to the agri-food sector.

This Master's degree prepares students for strategic positions in the sales force, as well as for various commercial and category management professions.

Read more

  • 100%*

    Success rate

Objectives

The Master's degree in Management, Commerce and Sales in the agri-food industry enables students to :

  • Specialize and become sales managers in the agri-food industry by mastering the fundamentals of management, trade and sales.
  • Gain extensive professional experience (30 weeks of work experience per year), in addition to a solid academic background.
Read more

Know-how and skills

  • Manage your sales area independently
  • Selling food products to different distribution networks (supermarkets, catering, etc.)
  • Managing a sales team
  • Know and master the specifics of the agri-food industry (national and international)
  • Manager of agri-food projects
Read more

Organization

Knowledge control

*M2 success rate 2022-2023 (admitted / number of students with average > 7)

Read more

Open in alternation

The course is run exclusively on a sandwich course basis.
Each year of the course (M1 and M2) is organized as follows:

Master 1:

  • 30 weeks a year on the job
  • 16 weeks of classes, 50% of which are taught by professional lecturers

In Master 2 :

  • 35 weeks a year on the job
  • 13 weeks of courses 
Read more

Program

Select a program

  • Adapting to the agribusiness environment

    8 credits

    • Distribution law

    • Digital marketing and digital culture

    • Design of information systems

    • Business English 1

  • Managing the agri-food business

    8 credits

    • Brand management

    • Responsible management of the agri-food business

    • Steering the performance of the agri-food business

    • Marketing management

  • Practicing in a company (level 1)

    6 credits

    • Methodology of the dissertation 1

    • Training period in a company

  • Analyze the agri-food markets

    8 credits

    • Consumer and shopper behavior

    • Qualitative methods

    • Quantitative methods

    • Segmentation and positioning techniques

  • Managing organizations and teams

    8 credits

    • Business English 2

    • Project management

    • Personal effectiveness and team performance

    • Company management (serious game)

    • HR Management

  • Managing customer relations

    8 credits

    • Customer strategy

    • Negotiation techniques

    • Community management

    • Negotiation Challenge

  • Animate and clarify the offer at the point of sale

    8 credits

    • Design of planograms

    • Design of the shopping experience

    • Merchandising

    • Trade marketing

  • Practicing in a company (level 2)

    6 credits

    • Methodology of the dissertation 2

    • Training period in a company

  • Implementing cooperation with distributors

    8 credits

    • Category management

    • Supply chain management

    • Negotiation/Referencing GMS

    • Key account management

  • Identify changes in food distribution

    6 credits

    • Changes in distribution channels

    • Shopper experience analysis

    • Out-of-home/out-of-home catering

  • Practicing in a company (level 3)

    8 credits

    • Training period in a company

    • Methodology of the dissertation 3

  • Accompanying changes in the environment

    8 credits

    • New food consumption trends

    • Business English 3

    • Health crisis management

    • CSR/Circular Economy

  • Practicing in a company (level 4)

    8 credits

    • Training period in a company

    • Methodology of the dissertation 4

  • Develop international sales

    6 credits

    • International management

    • International business development

    • Business English 4

  • Interact with agri-food purchasing and production

    8 credits

    • Food science

    • Sourcing and purchasing of food products

    • Institutional framework for international sourcing

    • Signs of quality

  • Manage the sales team

    8 credits

    • HR Marketing

    • Management and animation of the sales force

    • Labour law

Admission

Conditions of access

Find out more about the entry requirements for the Master's degree in Management, Commerce and Sales in the Food Industry on this page.

Read more

How to register

See the registration details on this page.

Read more

And then

Professional integration

  • Market Manager
  • Area Manager
  • Category manager
  • Sales project manager
  • Key Account Manager
  • Export manager
  • Regional Sales Manager 
Read more