Economics - Management, Agriculture - Food

Management Commerce Sales in the Food Industry (MCVA)

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

The Master's degree in Management, Commerce and Sales in the agri-food sector is dedicated to management and sales applied to the agri-food sector.

This Master's degree prepares students for strategic positions in the sales force, as well as for various commercial and category management professions.

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  • 100%*

    Success rates

Objectives

The Master's degree in Management, Commerce and Sales in the agri-food industry enables students to :

  • Specialize and become sales managers in the agri-food industry by mastering the fundamentals of management, trade and sales.
  • Gain extensive professional experience (30 weeks of work experience per year), in addition to a solid academic background.
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Know-how and skills

  • Manage your sales area independently
  • Sell food products to various distribution networks (supermarkets, catering, etc.)
  • Managing a sales team
  • Know and master the specifics of the agri-food industry (national and international)
  • Managing agri-food projects
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International dimension

At Montpellier Management, you have the opportunity to study abroad inone of 45 partner universities in 20 countries.

Discover all our international partner universities

Read the testimonials of our students who have gone abroad

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Organization

Knowledge control

*Success rate in M2 2023-2024 (admitted / number of students with an average > 7)

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Open on a sandwich basis

The course is run exclusively on a sandwich course basis.
Each year of the course (M1 and M2) is organized as follows:

Master 1:

  • 30 weeks a year on the job
  • 16 weeks of classes, 50% of which are taught by professional lecturers

Master 2 :

  • 35 weeks a year on the job
  • 13 weeks of courses 
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Program

Select a program

  • Adapting to the agri-food business environment

    8 credits

    • Distribution law

    • Digital marketing and digital culture

    • Information systems design

    • Business English 1

  • Managing the agri-food business

    8 credits

    • Brand management

    • Responsible food company management

    • Managing the performance of agri-food businesses

    • Marketing management

  • Corporate practice (level 1)

    6 credits

    • Dissertation methodology 1

    • On-the-job training period

  • Analyze agri-food markets

    8 credits

    • Consumer and shopper behavior

    • Qualitative methods

    • Quantitative methods

    • Segmentation and positioning techniques

  • Managing organizations and teams

    8 credits

    • Business English 2

    • Project management

    • Personal effectiveness and team performance

    • Company management (serious game)

    • HR Management

  • Managing customer relations

    8 credits

    • Customer strategy

    • Negotiation techniques

    • Community management

    • Negotiation challenge

  • Promote and clarify the point-of-sale offer

    8 credits

    • Planogram design

    • Designing the shopping experience

    • Merchandising

    • Trade marketing

  • Corporate practice (level 2)

    6 credits

    • Dissertation methodology 2

    • On-the-job training period

  • Optional

    • M1 MCVA Optional internship

  • Implementing cooperation with distributors

    8 credits

    • Category management

    • Supply chain management

    • GMS Negotiation/Referencing

    • Key account management

  • Identify trends in food retailing

    6 credits

    • Changes in distribution channels

    • Shopper experience analysis

    • Out-of-home/out-of-home catering

  • Corporate practice (level 3)

    8 credits

    • On-the-job training period

    • Dissertation methodology 3

  • Keeping pace with a changing environment

    8 credits

    • New trends in food consumption

    • Business English 3

    • Health crisis management

    • CSR/Circular economy

  • Corporate practice (level 4)

    8 credits

    • On-the-job training period

    • Dissertation methodology 4

  • Develop international sales

    6 credits

    • International management

    • International business development

    • Business English 4

  • Interacting with agri-food purchasing and production

    8 credits

    • Food science

    • Food sourcing and purchasing

    • Institutional framework for international sourcing

    • Signs of quality

  • Sales team management

    8 credits

    • HR Marketing

    • Sales force management

    • Employment law

  • Optional

    • M2 MCVA Optional internship

Admission

Access conditions

Find out more about the entry requirements for the Master's degree in Management, Commerce and Sales in the Food Industry on this page.

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How to register

See registration details on this page.

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And then

Professional integration

  • Market Manager
  • Area Manager
  • Category manager
  • Sales project manager
  • Key Account Manager
  • Export manager
  • Regional Sales Manager 
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