ECTS
120 credits
Duration
1 or 2 years
Training structure
Montpellier Management
Language(s) of instruction
French, English
Presentation
The Master's degree in Management and Business Development trains students for careers in business development, sales and customer relationship management.
It prepares students for the strategic and commercial challenges of large groups and SMEs, in a national and international context.
83.33% (AUF) 91.67% (CNED) 100% (DOULA) (admitted / number of students with grade > 7)
Success rate
Objectives
By taking this course, students :
- Are trained to become high-level sales development and customer relationship management specialists in an international and digitalized context
- Acquire a wide range of skills enabling them to become versatile in sales and marketing functions, in large groups or SMEs
- Be able to develop and implement a sales strategy in all business sectors
Organization
Open in alternation
Master 1 and 2 can be done on a sandwich course basis.
In e-learning (100% distance learning), the work-study schedule is as follows: 3 days a week at the company and 2 days dedicated to training.
Internships, tutored projects
Program
Select a program
Master 1
Mastering digital tools
5 creditsDigital strategies and referencing
3 creditsWebsite design and management
2 credits
Develop a commercial policy in a national context
10 creditsBusiness English
2 creditsStrategic decisions and action plans
4 creditsInternational Business Environment (English)
4 credits
Managing teams and negotiating
4 creditsCoaching and Team Management
2 creditsSales negotiation techniques
2 credits
Professional insertion
11 credits
Master 2
Develop new markets
6 credits73hDeploying a business development strategy at the national level
6 credits63hManage customer relations and field teams
6 credits74hManaging Business Development
6 credits63hIntegrating into professional life 1
6 credits27h
Admission
Conditions of access
Consult the access conditions to follow this distance learning course on the following link.
How to register
And then
Professional integration
- Sales Manager
- Export manager
- Marketing Manager
- Customer Relationship Manager
- E-commerce manager
- Communication Manager
- Customer relations project manager
- Business Developer