Economics - Management

Management and Business Development (MBD) e-learning

  • ECTS

    120 credits

  • Duration

    1 or 2 years

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French, English

Presentation

The Master's degree in Management and Business Development trains students for careers in business development, sales and customer relationship management.

It prepares students for the strategic and commercial challenges of large groups and SMEs, in a national and international context.

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  • 83.33% (AUF) 91.67% (CNED) 100% (DOULA) (admitted / number of students with grade > 7)

    Success rate

Objectives

By taking this course, students :

  • Are trained to become high-level sales development and customer relationship management specialists in an international and digitalized context
  • Acquire a wide range of skills enabling them to become versatile in sales and marketing functions, in large groups or SMEs
  • Be able to develop and implement a sales strategy in all business sectors
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Organization

Open in alternation

Master 1 and 2 can be done on a sandwich course basis.

In e-learning (100% distance learning), the work-study schedule is as follows: 3 days a week at the company and 2 days dedicated to training.

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Internships, tutored projects

Find out more about the M1 internship on this page.

Find out all you need to know about M2 internships on this page.

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Program

Select a program

  • Elaborate a development strategy in a perspective of

    11 credits
    • Strategy and CSR

      27h
    • HR Management

      21h
    • Business Plan

      27h
  • Knowing and developing your markets

    11 credits
    • Purchasing and consumption practices

      18h
    • Satisfaction: Concepts, methods and indicators

      27h
    • Consumer law

      21h
  • Master the tools of business development

    8 credits
    • Digital transformation

      27h
    • Business analysis and management tools

    • Business English

  • Mastering digital tools

    5 credits
    • Digital strategies and referencing

      3 credits
    • Website design and management

      2 credits
  • Develop a commercial policy in a national context

    10 credits
    • Business English

      2 credits
    • Strategic decisions and action plans

      4 credits
    • International Business Environment (English)

      4 credits
  • Managing teams and negotiating

    4 credits
    • Coaching and Team Management

      2 credits
    • Sales negotiation techniques

      2 credits
  • Professional insertion

    11 credits
    • Tutored project

    • Follow-up to the A21 course

    • Qualitative/quantitative research project

      27h
    • Internship

      7 credits
  • Develop new markets

    6 credits73h
    • Digital Development

      27h
    • Creative Design

      34h
    • Business transformation

      12h
  • Deploying a business development strategy at the national level

    6 credits63h
    • Complex negotiation and BtoB sales techniques

      27h
    • International Project Management

      24h
  • Manage customer relations and field teams

    6 credits74h
    • Managing emotions and stress

      14h
    • Mgnt of commercial partnerships

      21h
    • Business Ethics

      18h
    • Leadership and team management

      21h
  • Managing Business Development

    6 credits63h
  • Integrating into professional life 1

    6 credits27h
    • Professional Seminar/Hot Topics

      6h
    • In-depth study and research methodologies

      21h
  • Integrating into professional life 2

    30 credits
    • Memory

    • Tutored project

    • A21 course follow-up

Admission

Conditions of access

Consult the access conditions to follow this distance learning course on the following link.

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How to register

See the registration details on this page.

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And then

Professional integration

  • Sales Manager
  • Export manager
  • Marketing Manager
  • Customer Relationship Manager
  • E-commerce manager
  • Communication Manager
  • Customer relations project manager
  • Business Developer 
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