Project Management, Healthcare Product Marketing (MPPS)

The MPPS program is a multidisciplinary program designed to train executives who specialize in project management and marketing, with a solid scientific foundation in the field of health products.

• Dual expertise in Health Engineering and Management Systems: Project Management, Quality Management, Accounting Fundamentals and Financial Analysis, Strategic and Operational Marketing, Interpersonal Skills, and Team Management.
• The course covers the fundamentals and tools of project management: managing in project mode, organizing a project, defining and structuring a project, planning tasks, managing project resources, managing costs, managing risks, steering the project, and communicating within projects.
• The fundamentals of marketing are covered: market research, corporate communication strategy, pharmaceutical marketing, international marketing, e-marketing, and CRM marketing.
• The practical component takes the form of case studies: students carry out projects to launch a new healthcare product within financial constraints, preceded by feasibility studies, including the necessary market research and marketing studies.
• Seminars on project-based organizational models are led by project management professionals (Sanofi-Aventis, Sanofi-Pasteur, Pierre-Fabre, Merck Serono, Galderma, FoveaPharma, Novartis, etc.)
• The Project Management and Healthcare Product Marketing program (pharmaceuticals, cosmetics, health foods) is designed for students or working professionals pursuing continuing education who have a solid foundation in preclinical R&D, formulation and quality control of healthcare products, chemistry, biotechnology, and health and safety (Master’s Level 1 degree or equivalent experience).