Project Management, Health Products Marketing (MPPS)

The MPPS programme is a multidisciplinary programme whose objective is to train executives specialised in the field of project management and marketing with a solid scientific base in the field of health products.

• Double competence in Health Engineering and Management Systems: Project Management, Quality Management, Accounting and Financial Analysis, Strategic and Operational Marketing, Relational Techniques and Team Management.
• The basics and tools of Project Management are taught: managing in project mode, organising the project, defining and structuring the project, planning tasks, managing project resources, managing costs, managing risks, steering the project, communicating in projects.
• The fundamentals of marketing are developed: market research, corporate communication strategy, pharmaceutical marketing, international marketing, e-marketing, CRM marketing.
• The practical part is carried out in the form of case studies: realisation of projects for the launch of a new health product, under financial constraints, to which the necessary opportunity studies are attached: market research and marketing studies.
• Seminars on project-based organisation models are given by project management professionals (Sanofi-Aventis, Sanofi-pasteur, Pierre-Fabre, MerckSerono, Galderma, FoveaPharma, Novartis...)
• The Project Management, Marketing of Health Products (drugs, cosmetics, health food) course is aimed at students or employees in continuing education who have a good grounding in preclinical R&D, formulation and control of health products, chemistry, biotechnologies, health environment (Master 1 training or acquired experience).