Project Management, Health Product Marketing (MPPS)

The MPPS program is a multidisciplinary course designed to train executives specializing in project management and marketing, with a solid scientific foundation in the field of healthcare products.

• Dual expertise in Health Engineering and Management Systems: Project Management, Quality Management, Accounting Basics and Financial Analysis, Strategic and Operational Marketing, Interpersonal Skills, and Team Management.
• The basics and tools of project management are taught: managing in project mode, organizing the project, defining and structuring the project, planning tasks, managing project resources, managing costs, managing risks, steering the project, and communicating within projects.
• The fundamentals of marketing are developed: market research, corporate communication strategy, pharmaceutical marketing, international marketing, e-marketing, CRM marketing.
• The practical part takes the form of case studies: carrying out projects to launch a new health product, subject to financial constraints, which are preceded by opportunity studies: the necessary market research and marketing studies.
• Seminars on project-based organizational models are led by project management professionals (Sanofi-Aventis, Sanofi-Pasteur, Pierre-Fabre, MerckSerono, Galderma, FoveaPharma, Novartis, etc.).
• The Project Management, Health Product Marketing (medicines, cosmetics, health foods) course is aimed at students or employees in continuing education who have a good grounding in preclinical R&D, health product formulation and control, chemistry, biotechnology, and health and the environment (Master's 1 degree or equivalent experience).