Project Management, Healthcare Product Marketing (MPPS)

The MPPS pathway is a multi-disciplinary program designed to train managers specializing in project management and marketing, with a solid scientific foundation in the field of health products.

• Dual skills in Healthcare Engineering and Management Systems: Project Management, Quality Management, Accounting Basics and Financial Analysis, Strategic and Operational Marketing, Relational Techniques and Team Management.
• The basics and tools of Project Management are taught: managing in project mode, organizing the project, defining and structuring the project, planning tasks, managing project resources, managing costs, managing risks, steering the project, communicating in projects.
• The fundamentals of marketing are covered: market research, corporate communications strategy, pharmaceutical marketing, international marketing, e-marketing, CRM marketing.
• The practical part is carried out in the form of case studies: realization of projects to launch a new healthcare product, under financial constraints, to which the necessary opportunity studies are attached: market research and marketing studies.
• Seminars on project organization models are given by project management professionals (Sanofi-Aventis, Sanofi-pasteur, Pierre-Fabre, MerckSerono, Galderma, FoveaPharma, Novartis...).
• The Project Management, Marketing of Health Products (drugs, cosmetics, health foods) pathway is aimed at students or continuing education employees with a good grounding in preclinical R&D, formulation and control of health products, chemistry, biotechnologies, health environment (Master 1 training or acquired experience).