Organizational communication

The aim of this course is to introduce students to:
1. the functioning of communication departments in different types of organizations involved in scientific research and culture or its application (research institutes, local authorities, associations, NGOs, companies, etc.)
2. the methodology for developing a communication strategy and plan, as well as a press kit.
Teaching will be based on presentations by communication department managers from various organizations and on tutorials in which students will analyze and design communication strategies and plans and write press kits based on real projects submitted by communication department representatives.

EU-targeted skills:
- Knowledge of how communication services work in different types of organizations involved in scientific research and culture or its application.
- Knowledge of the writing rules of these organizations
- Ability to adapt one's writing to different organizations and audiences
- Ability to draft a communication plan
- Ability to develop a communication strategy
- Ability to draft a press kit

Knowledge assessment: 100% CC