Communication and education on biodiversity

The aim of this course is to teach students how to design communication, mediation, and educational tools and initiatives on the theme of biodiversity. It will provide the knowledge necessary to clearly define communication objectives, target audiences, define key messages, choose a mode of communication, and implement and evaluate these actions. It will also enable students to gain a thorough understanding of the issues related to biodiversity and its preservation, and to become familiar with the bibliography and sources of information in this field.
The course will consist of tutorials and practical work, as well as a group project.

EU-targeted skills:
· knowledge of biodiversity conservation issues from an ecological, economic, and philosophical perspective
· knowledge of biodiversity communication and education issues
· knowledge of various modes and tools for communicating about biodiversity (scientific journals, literature, exhibitions, video, radio, internet, and social media)
· Knowing how to develop a biodiversity mediation and education tool (targeting an audience, choosing a medium, defining key messages, developing a narrative framework, etc.)
· Knowing how to evaluate a biodiversity communication and education tool

Knowledge assessment: 100% CC