Biodiversity education and communication

The aim of this course is to teach students how to design communication, mediation and education tools and actions on the theme of biodiversity. It will provide the knowledge needed to define communication objectives, target audiences, define key messages, choose a communication method, and carry out and evaluate these actions. It will also give students a thorough understanding of the issues surrounding biodiversity and its preservation, and a good knowledge of the bibliography and sources of information in this field.
The course will include both practical and practical work, as well as a group project.

Skills targeted by the EU :
- knowledge of the challenges of biodiversity conservation, from ecological, economic and philosophical perspectives
- knowledge of the challenges of biodiversity communication and education
- knowledge of the various modes and tools of biodiversity communication (scientific journals, literature, exhibitions, video, radio, internet and social networks)
- know how to build a biodiversity mediation and education tool (target an audience, choose a medium, define key messages, build a narrative framework, etc.)
- know how to evaluate a biodiversity communication and education tool

Test of knowledge: 100% CC