Corporate strategies

This teaching unit covers several areas:

• The lessons will show that chemistry opens the door to a wide range of professions in the cosmetics industry, not just formulation.

• Know how to reflect on the scientific method in order to avoid errors of judgment, and know how to reflect scientifically on all information. Teaching will be based on concrete examples linked to cosmetics (difference between risk and danger, reflection on various applications/consumer information, etc.).

• A real-life situation allows us to work on concrete marketing projects, from market research to the formalization of a cosmetics marketing concept.

Hourly volumes* :

            CM : 12

            TD : 8

Give you the tools you need to carry out a successful marketing project.

Improve students' adaptability to the company.

Encourage students to think critically and independently about information.

Raise awareness of the opportunities available with a Master's degree in chemistry/cosmetics.

Open up careers at the interface with R&D.

M1 ICAP Cosmetics Marketing Course

Continuous control

Courses taught by industry experts and teacher-researchers specialized in the relevant field.

Administrative contact(s) :

Secretariat Master Chemistry

https://master-chimie.edu.umontpellier.fr/