ECTS
180 credits
Duration
1 year
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Wine and Distribution Network Sales Manager professional degree trains professionals to promote and market wines in France and abroad.
The training is offered by :
- University of Montpellier (Montpellier Management)
- Institut Agro Montpellier (Institut des Hautes Etudes de la Vigne et du Vin)
Classes and tutorials are taught by staff from Montpellier Management, Institut Agro Montpellier, Lycée Agropolis de Montpellier and professional contributors.
100%*
Success rates
Objectives
With the L3 pro Wine and Distribution Network Sales Manager, students will be able to :
- Acquire a sound technical knowledge of wines (from production to tasting)
- Develop a thorough understanding of marketing and distribution networks in France and abroad
- Master professional English, specific to the wine industry
- Acquire the visual and digital communication skills needed to fully promote and market wines
Know-how and skills
Teaching throughout the year will enable students to acquire :
- Good technical knowledge of wines (from production to tasting)
- Perfect command of marketing techniques
- Precise mapping of distribution networks in France and abroad
Organization
Knowledge control
*Pass rate 2023-2024 (admitted / number of students with an average > 7)
Open on a sandwich basis
The work-study schedule is defined according to the needs of wine industry professionals (students in companies during peak marketing periods and wine fairs, particularly in December and summer).
- Teaching load (excluding internship and mentoring project): 450 hours
- Tutored project: 135 hours
- Length of internship: 35 weeks (alternating with a 12-month professionalization contract)
Program
SEMESTER 1 (30 ECTS)
UE1 - Knowledge of wines from production to tasting (10 ECTS)
- Terroir and quality (3 ECTS)
- Wine technology (3 ECTS)
- Wine knowledge (4 ECTS)
UE2 - Marketing and knowledge of distribution networks (14 ECTS)
- Distribution networks (4 ECTS)
- Wine marketing (4 ECTS)
- Commercial transactions (4 ECTS)
- International trade (2 ECTS)
UE3 - Communication and languages (6 ECTS)
- Communication (3 ECTS)
- Applied modern language (3 ECTS)
SEMESTER 2 (30 ECTS)
UE4 - Tutored project (10 ECTS)
- Project methodology and report writing
- Tutored project (10 ECTS)
UE5 - Internship (20 ECTS)
- Methodology of the internship report
- Internship (20 ECTS)
Optional EU
- Internship
- Committed student
Optional
Admission
Access conditions
Click on the following link to find out more about the entry requirements for the Wine and Distribution Network Sales Manager professional degree.
How to register
And then
Professional integration
- Upstream/downstream sales technician
- Production-level salesperson
- Distribution-level sales
- Company founders or farm managers
- Sales coordinator in supermarket distribution
- Key account sales, central trade
- Distribution channel coordinator and manager
- Sales marketing manager
- Institutional positions, applied economics