ECTS
180 credits
Duration
1 year
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Wine and Distribution Network Sales Manager professional degree trains professionals to promote and market wines in France and abroad.
The training is offered by:
- University of Montpellier (Montpellier Management)
- Institut Agro Montpellier (Institut des Hautes Etudes de la Vigne et du Vin)
Classes and tutorials are taught by staff from Montpellier Management, Institut Agro Montpellier, Lycée Agropolis de Montpellier and professional contributors.
100%*
Success rate
Objectives
With the L3 pro Wine and Distribution Network Sales Manager, students will be able to :
- Acquire a sound technical knowledge of wines (from production to tasting)
- Develop a perfect command of marketing and distribution networks in France and abroad
- Master professional English, specific to the wine industry
- Acquire the visual and digital communication skills needed to fully promote and market wines
Know-how and skills
The courses taught throughout the year will allow students to acquire:
- Good technical knowledge of wines (from elaboration to tasting)
- A perfect mastery of marketing techniques
- A precise mapping of distribution networks in France and abroad
Organization
Knowledge control
*Pass rate 2022-2023 (admitted / number of students with an average > 7)
Open in alternation
The work-study schedule is defined according to the needs of wine industry professionals (students in companies during peak marketing periods and wine fairs, particularly in December and summer).
- Volume of teaching (excluding internship and tutored project): 450 hours
- Volume of the tutored project: 135 hours
- Duration of the internship: 35 weeks (alternating with a 12-month professionalization contract)
Program
SEMESTER 1 (30 ECTS)
UE1 - Knowledge of wines from elaboration to tasting (10 ECTS)
- Terroir and quality (3 ECTS)
- Wine technology (3 ECTS)
- Knowledge of wines (4 ECTS)
UE2 - Marketing and knowledge of distribution networks (14 ECTS)
- Distribution networks (4 ECTS)
- Wine marketing (4 ECTS)
- Commercial transactions (4 ECTS)
- International Trade (2 ECTS)
UE3 - Communication and languages (6 ECTS)
- Communication (2 ECTS)
- Information Technology (1 ECTS)
- Applied modern language (3 ECTS)
Optional EU
- Committed student
SEMESTER 2 (30 ECTS)
UE4 - Tutored project (10 ECTS)
- Project methodology and report writing
- Tutored project (10 ECTS)
UE5 - Professional internship (20 ECTS)
- Methodology of the internship report
- Internship (20 ECTS)
Optional EU
- Committed student
Admission
Conditions of access
Click on the following link to find out more about the entry requirements for the Wine and Distribution Network Sales Manager professional degree.
How to register
And then
Professional integration
- Upstream/downstream sales technician
- Production-level salesperson
- Distribution level salesperson
- Business creator or farm manager
- Sales animator in the retail sector
- Key account sales representative for central trade
- Distribution channel coordinator and manager
- Marketing and sales manager
- Institutional positions, applied economics