ECTS
180 credits
Duration
1 year
Training Structure
Montpellier Management
Language(s) of Instruction
French
Overview
The professional bachelor's degree program in Wine Sales Management and Distribution Networks trains professionals who promote and market wines in France and abroad.
The training is offered by:
- The University of Montpellier (Montpellier Management)
- The Institut Agro Montpellier(Institute for Advanced Studies in Viticulture and Winemaking)
Lectures and seminars are taught by faculty members from Montpellier Management, the Institut Agro Montpellier, and the Agropolis High School in Montpellier, as well as by guest speakers from the professional world.
100%*
Success Rate
Objectives
With the Professional Bachelor's Degree (L3) in Wine Sales and Distribution Networks, students will be able to:
- Gain a solid technical understanding of wines (from production to tasting)
- Develop a thorough understanding of marketing and distribution networks in France and abroad
- Mastering professional English specific to the viticulture and wine industry
- Acquire skills in visual and digital communication to fully support the promotion and marketing of wines
Expertise and Skills
The courses offered throughout the year will enable students to acquire:
- A solid technical understanding of wine (from production to tasting)
- A thorough understanding of marketing techniques
- Accurate mapping of distribution networks in France and abroad
Organization
Knowledge Assessment
*Success Rate for 2024–2025 (admitted students / number of students with a GPA > 7)
Open on an alternating basis
The work-study schedule is determined based on the needs of professionals in the wine industry (students are placed with companies during peak sales periods and wine fairs, particularly in December and during the summer).
Program
SEMESTER 1 (30 ECTS)
UE1 – Knowledge of Wines: From Production to Tasting (10 ECTS)
Terroir and Quality (3 ECTS)
Winemaking Techniques (3 ECTS)
Wine Knowledge (4 ECTS)
UE3 – Marketing and Understanding Distribution Networks (14 ECTS)
Distribution Networks (4 ECTS)
Wine Marketing (4 ECTS)
Commercial Transactions (4 ECTS)
International Trade (2 ECTS)
UE4 – Communication and Languages (6 ECTS)
Communication (3 ECTS)
Applied Modern Language (3 ECTS)
SEMESTER 2 (30 ECTS)
UE2 – Supervised Project (10 ECTS)
Project Methodology and Report Writing
Supervised Project (10 ECTS)
UE5 – Professional Internship (20 ECTS)
Methodology of the Internship Report
Internship (20 ECTS)
Optional EU
Student Engagement
Admission
Admission Requirements
See the admission requirements for the Bachelor's Degree in Wine Sales Management and Distribution Networks on this page (under "Prerequisites").
To apply:
- Visit this page
- Click the red "Apply" button
Registration Procedures
See the registration instructions onthis page.
And then
Employment Placement
- Upstream/Downstream Technical Sales Representative
- Production-Level Salesperson
- Sales Representative (Retail)
- Entrepreneur or farm manager
- Sales Promoter in Retail
- Key Account Sales Representative, Central Trading Division
- Distribution Channel Coordinator and Manager
- Marketing and Sales Manager
- Institutional Positions, Applied Economics