ECTS
180 credits
Duration
1 year
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The professional degree in Wine Sales and Distribution Networks trains professionals to promote and market wines in France and abroad.
The training is offered by:
- The University of Montpellier (Montpellier Management)
- The Montpellier Agricultural Institute(Institute for Advanced Studies in Vine and Wine)
Lectures and tutorials are delivered by teachers from Montpellier Management, Institut Agro Montpellier, Agropolis High School in Montpellier, and professional guest speakers.
100%*
Success rate
Objectives
With the L3 pro Wine Sales Manager and Distribution Networks program, students will be able to:
- Acquire sound technical knowledge of wines (from production to tasting)
- Develop a thorough understanding of marketing and distribution networks in France and abroad.
- Mastering professional English specific to the wine industry
- Acquire visual and digital communication skills to fully promote and market wines.
Know-how and skills
The courses taught throughout the year will enable students to acquire:
- Good technical knowledge of wines (from production to tasting)
- Perfect mastery of marketing techniques
- Accurate mapping of distribution networks in France and abroad
Organization
Knowledge assessment
*Success rate 2024-2025 (admitted / number of students with an average > 7)
Open alternately
The pace of the work-study program is determined based on the needs of professionals in the wine industry (students work in companies during peak marketing periods and wine fairs, particularly in December and summer).
Program
SEMESTER 1 (30 ECTS)
UE1 – Knowledge of wines from production to tasting (10 ECTS)
Terroir and quality (3 ECTS)
Wine-making techniques (3 ECTS)
Wine knowledge (4 ECTS)
UE3 – Marketing and knowledge of distribution networks (14 ECTS)
Distribution Networks (4 ECTS)
Wine Marketing (4 ECTS)
Commercial Transactions (4 ECTS)
International Trade (2 ECTS)
UE4 – Communication and Languages (6 ECTS)
Communication (3 ECTS)
Applied modern language (3 ECTS)
SEMESTER 2 (30 ECTS)
UE2 – Supervised project (10 ECTS)
Project methodology and report writing
Supervised project (10 ECTS)
UE5 – Professional internship (20 ECTS)
Internship report methodology
Internship (20 ECTS)
Optional EU
Student engagement
Admission
Admission requirements
See the admission requirements for the Bachelor's Degree in Wine Sales Management and Distribution Networks on this page (under "prerequisites").
To apply:
- Visit this page
- Click on the red "Apply" button
Registration procedures
See the registration terms and conditions onthis page.
And after
Professional integration
- Upstream/downstream technical sales representative
- Production level salesperson
- Sales representative at the distribution level
- Business creator or operations manager
- Sales promoter in mass retail
- Key account sales representative, central trading
- Distribution channel coordinator and manager
- Marketing and Sales Manager
- Institutional positions, applied economics