Intended Level of Study
Bachelor's degree (BAC +3)
ECTS
60 credits
Duration
1 year
Training Structure
STAPS School
Language(s) of Instruction
French
Overview
In France, the sports economy was valued at 42 billion euros in 2013, with 50% growth over 10 years. Given the social, economic, and image-related stakes, France will host the largest number of global competitions over the next five years.
Building on the DEUST in Sports Services Management and Marketing, the Professional Bachelor’s Degree in “Management and Development of Sports Services Organizations” trains consultants and executives in sales and marketing for sports and/or recreational companies and services who will be able to contribute to this growth.
Objectives
Graduates of this Professional Bachelor's Degree program create, develop, and implement management and development strategies for their organizations. The primary focus of this Professional Bachelor's Degree program is to provide training in the marketing and sales of sports and recreational services.
Students will learn how to approach partners, conduct negotiations, and develop coherent offerings of targeted products and services.
They will be able to conduct market research and surveys, and will strive to optimize their events through analysis and impact assessments.
In the field of communication, he knows how to apply the fundamentals of graphic design (website creation, brand guidelines, etc.) and is able to speak in front of an audience and lead a team and meetings. The student is proficient in digital communication tools.
Organization
Open on an alternating basis
This program is offered as a work-study program.
Internships, supervised projects
Yes
Program
In-person: 2 days per week
Admission
Admission Requirements
Holder of a DEUST in Sports Science and Physical Education (STAPS ACSS) or equivalent
Target Audience
- Holders of the DEUST in Sports Services Management and Marketing
- BTS in Management, Tourism, and Sports Services
- Professionals who wish to have their work experience recognized
Mandatory Prerequisites
Two years of post-high school education
And then
Employment Placement
-
Business Development Manager
-
Project Manager/Project Leader
-
Management Consultant
-
Sports Department Manager
-
Sales Representative / Sales Manager