Target level of study
Bachelor's degree
ECTS
60 credits
Duration
1 year
Training structure
Faculty of Sports Science
Language(s) of instruction
French
Presentation
In France, the sports economy was valued at €42 billion in 2013, with growth of 50% over 10 years. With social, economic, and image issues at stake, France will be the country hosting the largest number of world competitions over the next five years.
Following on from the DEUST (University Technical Diploma) in Sports Services Marketing and Sales, the Professional Bachelor's Degree in "Management and Development of Sports Services Organizations" trains advisors and executives in sales and marketing for sports and/or leisure companies and services who will be able to contribute to this growth.
Objectives
The holder of this Professional Degree creates, develops, and implements management and development strategies for their organization. The main purpose of this professional degree is to provide training in marketing and sales of sports and leisure services.
Students will learn how to approach partners, conduct negotiations, and develop coherent offers of targeted products and services.
They will be able to conduct market research and surveys, and will aim to optimize their events through analysis and impact assessments.
In the field of communication, they know how to use the basics of graphic design (website creation, graphic charter, etc.) and are able to speak in front of an audience and lead a team and meetings. Students are proficient in digital communication tools.
Organization
Open alternately
This course is available on a work-study basis.
Internships, supervised projects
Yes
Program
In-person: 2 days per week
Admission
Admission requirements
Holder of a DEUST STAPS ACSS (University Technical Diploma in Sports Science and Physical Activity) or equivalent
Target audience
- Holders of the DEUST (University Technical Diploma) in Sports Services Management and Marketing
- BTS Management, Tourism, Sports Services
- Professionals wishing to validate their professional experience
Mandatory prerequisites
Two years of postsecondary education
And after
Professional integration
-
Development Manager
-
Project manager/project leader
-
Management consultant
-
Sports department manager
-
Sales representative/ Sales executive