Targeted level of study
BAC +3
ECTS
60 credits
Duration
1 year
Training structure
STAPS Faculty
Language(s) of instruction
French
Presentation
In France, the sports economy was valued at 42 billion euros in 2013 with a 50% growth in 10 years. With social, economic and image issues at stake, France will be the country that organizes the largest number of world competitions in the next five years.
In the continuity of the DEUST Action and Marketing of Sports Services, the Professional Degree "Management and Development of Sports Services Organizations" trains advisors and executives in marketing and sales of sports and/or leisure companies and services who will be able to participate in this growth.
Objectives
The holder of this professional degree creates, develops and implements management and development strategies for his/her organization. This professional degree aims to train mainly in the marketing and commercialization of sports and leisure services.
The student will be able to approach partners, conduct negotiations and develop coherent strategies for targeted products and services.
He/she will be able to conduct market research, carry out surveys, and optimize events through analysis and impact measurement.
In the field of communication, he/she knows how to use the basics of graphic design (creation of a website, graphic charter, etc.) and is able to express himself/herself in front of an audience and to lead a team and meetings. The student masters the tools of digital communication.
Organization
Open in alternation
This course is open on a sandwich basis.
Internships, tutored projects
Yes
Program
Face to face: 2 days a week
Admission
Conditions of access
Holder of a DEUST STAPS ACSS or equivalent
Target audience
- Holders of the DEUST Action and Marketing of Sports Services
- BTS Management, Tourism, Sports Services
- Professionals wishing to validate a professional experience
Necessary pre-requisites
Bac +2 level
And then
Professional integration
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Development Officer
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Project manager/project leader
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Management Consultant
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Sports Service Manager
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Sales representative/ Sales executive