Target level of study
BAC +3
ECTS
60 credits
Duration
1 year
Training structure
STAPS Faculty
Language(s) of instruction
French
Presentation
In France, the sports economy was valued at 42 billion euros in 2013, with growth of 50% in 10 years. With social, economic and image issues at stake, France will be the country hosting the largest number of world competitions over the next five years.
Following on from the DEUST Action et Commercialisation des Services Sportifs, the Licence Professionnelle "Gestion et Developpement des Organisations des Services Sportifs" trains advisers and managers in sales and marketing for sports and/or leisure companies and services, who will be able to participate in this boom.
Objectives
Holders of this Licence Professionnelle create, develop and ac- cordage management and development strategies for their organization. The main aim of this professional degree is to provide training in the marketing and commercialization of sports and leisure services.
The student will be able to canvass partners, conduct negotiations and put together coherent packages of targeted products and services.
He or she will be able to conduct market studies and surveys, and aim to optimize events by analyzing and measuring their impact.
In the field of communication, they know how to use the basics of graphic design (website creation, graphic charter, etc.) and are able to express themselves in front of an audience and lead a team or meetings. The student is proficient in digital communication tools.
Organization
Open on a sandwich basis
This course is offered on a sandwich basis.
Internships, tutored projects
Yes
Program
On-site: 2 days a week
Admission
Access conditions
Holder of a DEUST STAPS ACSS or equivalent
Target audience
- Holders of the DEUST Action et Commercialisation des Services Sportifs (Sports Services Action and Marketing Diploma)
- BTS Management, Tourism, Sports Services
- Professionals wishing to validate their professional experience
Necessary prerequisites
Bac +2 level
And then
Professional integration
-
Development Manager
-
Project manager
-
Management consultant
-
Sports department manager
-
Sales representative/ Sales executive