ECTS
0 credits
Duration
1 year
Training structure
Montpellier Management
Language(s) of instruction
French
Presentation
The Business Management DU is an extension of the courses taught in the Montpellier Management Masters. More specifically, it is part of five areas of excellence: Audit Control Finance, Entrepreneurship and SMEs, Management Strategy, Marketing and Sales, Public Management.
100%
Success rate
Objectives
This training aims to clarify the fundamental concepts and current practices of business management, in light of the reflections produced by high-level practitioners and by researchers who are at the cutting edge of research in management sciences. It also provides a framework for debate and exchange with leading regional and national figures.
Organization
Control of knowledge
Module 1: Strategic Management, 20 h
- Strategic management
- Intrapreneurship
- Production management
- Growth Pack
- Strategic analysis
Module 2: Creation and transmission, 17.5h
- Strategic & fiscal approach to business transfers
- Management of SMEs
- Transfer of businesses
- How to develop a start-up company?
- Business Model
- Project management
- Entrepreneurship
Module 3: Financing, 17.5h
- Venture capital financing
- Financial Market Economics
- Crowdfunding
- Funding for creation
Module 4: Marketing and communication, 27.5h
- Marketing
- The media in business life
- Management of media companies
- Social networks and management
- E-commerce
- The notion of brand in marketing
Module 5: Management, 30h
- Management of organisations
- Business intelligence
- Institutional context of local and regional authorities
- The new territorial managers
- International support
- International Trade Organisation
Module 6: Tutored project, 87.5h
Programme
This program is organized from October to May with 5 hours of classes and lectures on Thursday afternoons. From September to August, students have the opportunity to complete an internship or a work-study program in a company as part of a professionalization contract. The validation of the DU is based on a final exam and a tutored project that leads to the writing of a thesis or a business plan for entrepreneurial students.
Strategic Management :
- Strategic Management
- Strategic Production Management
- Growth Pack
- Strategic Analysis
Creation and transmission :
- Strategic and fiscal approach to the transfer of a company
- Management of SMEs
- Transfer of companies
- How to develop a young company?
- Business Model
- Start Up
- Entrepreneurship
- Project management
Funding:
- Venture capital financing
- Financial Market Economics
- Performance management
- Creation financing
Marketing and Communication:
- Marketing
- Distribution strategy and marketing
- Social Networks and Management
- E-Commerce
Management:
- Management of Organizations
- Business intelligence
- Institutional context of local and regional authorities
- International trade organization
- International Trade Organization
Professional project
- Conducting a supervised study
Admission
Conditions of access
This professional training is open to students with a Bachelor's or Master's degree in management or economics, but also to students from other fields who would like to benefit from a double competence.
It is also accessible to employees who have at least three years of experience in a company (confirmed) and at least a level III diploma (BUT/BTS).
Consult the conditions of access to this training on the following link.
How to register
Please see the Registration/Conditions of Access page for details on how to register.