University Diploma in Business Management

  • ECTS

    0 credits

  • Duration

    1 year

  • Training structure

    Montpellier Management

  • Language(s) of instruction

    French

Presentation

The Business Management DU is an extension of the courses taught in the Montpellier Management Masters. More specifically, it is part of five areas of excellence: Audit Control Finance, Entrepreneurship and SMEs, Management Strategy, Marketing and Sales, Public Management.


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  • 100%

    Success rate

Objectives

This training aims to clarify the fundamental concepts and current practices of business management, in light of the reflections produced by high-level practitioners and by researchers who are at the cutting edge of research in management sciences. It also provides a framework for debate and exchange with leading regional and national figures.

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Organization

Control of knowledge

Module 1: Strategic Management, 20 h

  • Strategic management
  • Intrapreneurship
  • Production management
  • Growth Pack
  • Strategic analysis

Module 2: Creation and transmission, 17.5h

  • Strategic & fiscal approach to business transfers
  • Management of SMEs
  • Transfer of businesses
  • How to develop a start-up company?
  • Business Model
  • Project management
  • Entrepreneurship

Module 3: Financing, 17.5h

  • Venture capital financing
  • Financial Market Economics
  • Crowdfunding
  • Funding for creation

Module 4: Marketing and communication, 27.5h

  • Marketing
  • The media in business life
  • Management of media companies
  • Social networks and management
  • E-commerce
  • The notion of brand in marketing

Module 5: Management, 30h

  • Management of organisations
  • Business intelligence
  • Institutional context of local and regional authorities
  • The new territorial managers
  • International support
  • International Trade Organisation

Module 6: Tutored project, 87.5h

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Programme

This program is organized from October to May with 5 hours of classes and lectures on Thursday afternoons. From September to August, students have the opportunity to complete an internship or a work-study program in a company as part of a professionalization contract. The validation of the DU is based on a final exam and a tutored project that leads to the writing of a thesis or a business plan for entrepreneurial students.

Strategic Management :

  • Strategic Management
  • Strategic Production Management
  • Growth Pack
  • Strategic Analysis

Creation and transmission :

  • Strategic and fiscal approach to the transfer of a company
  • Management of SMEs
  • Transfer of companies
  • How to develop a young company?
  • Business Model
  • Start Up
  • Entrepreneurship
  • Project management

Funding:

  • Venture capital financing
  • Financial Market Economics
  • Performance management
  • Creation financing

Marketing and Communication:

  • Marketing
  • Distribution strategy and marketing
  • Social Networks and Management
  • E-Commerce

Management:

  • Management of Organizations
  • Business intelligence
  • Institutional context of local and regional authorities
  • International trade organization
  • International Trade Organization

Professional project

  • Conducting a supervised study
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Admission

Conditions of access

This professional training is open to students with a Bachelor's or Master's degree in management or economics, but also to students from other fields who would like to benefit from a double competence.

It is also accessible to employees who have at least three years of experience in a company (confirmed) and at least a level III diploma (BUT/BTS).

Consult the conditions of access to this training on the following link.

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How to register

Please see the Registration/Conditions of Access page for details on how to register.

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