Intended Level of Study
2 years of post-secondary education
ECTS
120 credits
Duration
2 years
Training Structure
STAPS School
Language(s) of Instruction
French
Overview
(Subject to opening)
Holders of the DEUST in “Sports Product Marketing and Sales” supervise and lead sports and recreational activities while ensuring the safety of participants and bystanders. They handle the administrative and financial management of a small sports facility (gym, stadium, swimming pool, etc.), oversee facility maintenance, and schedule equipment use and room occupancy. They guide participants toward appropriate services and offer various membership options. They lead the physical and sports activities outlined in the program.
In the field of sales, he is primarily responsible for promoting and managing the marketing of sports products or a brand to customers and professionals, such as works councils, local governments, government agencies, and clubs. Prospecting, building customer loyalty, and launching promotional campaigns are an important part of their work. As a salesperson in a specialty store or a large retail store, they manage the sporting goods section (products, equipment, accessories, etc.) and advise customers. To best meet customer needs, they must stay up to date on the latest technical innovations.
Objectives
The project—a central theme of the first year of the DEUST program—will serve as the foundation for the second year of the DEUST, allowing students to delve deeper into the organization of sporting events (DEUST Raid), marketing, sponsorship, and more.
This two-year vocational program leads to a Level III diploma (equivalent to two years of post-secondary education), awarded by the university.
It is a vocational degree, which means its purpose is to help graduates enter the workforce—in other words, to ensure their immediate employability.
Students will be able to meet the expectations of employers in the sports events and marketing sector.
Organization
Open on an alternating basis
This program is offered as a work-study program.
Program
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Select a program
DEUST in Social Sciences and Humanities (STAPS) and Applied Social Sciences (ACSS), 1st year
DEUST in Social Sciences and Humanities (STAPS) and Applied Social Sciences (ACSS), 2nd year
Admission
Admission Requirements
- The DEUST program is designed for high school graduates or those with equivalent qualifications who have a suitable background and can demonstrate involvement in sports, as well as experience in organizing, coaching, or introducing beginners to sports, recreation, and tourism. Holding a BAFA or AFPS (first aid certification) is a plus.
- The DEUST is designed for employees, artisans, independent professionals, job seekers, and individuals who have taken a break from their studies for at least one year and wish to further their education, provided they can demonstrate a professional background in the sports sector (at least 3 years).
Support is provided through an ongoing educational workshop for adults to increase their chances of success as they resume their studies.
And then
Continuing Education
- LIC PRO in “Marketing of Sports Products and Services,” University of Savoie
- LIC PRO in “Outdoor Activities Management and Organization, with a Specialization in Sports Tourism,” University of Poitiers
- LIC PRO in “Management of Small Organizations,” University of Perpignan
- LIC PRO in “Organizational Management, with a specialization in Business Creation and Acquisition,” IUT Nîmes.
- LIC PRO “Sports Professions” Talence (Bordeaux)
Employment Placement
The DEUST in "Sports Services Operations and Marketing" is a two-year post-high-school professional degree that prepares students for careers in the supervision and management of recreational activities.
- Technician, facilitator.
- Sales and Marketing.
- Sports equipment and merchandise advisors.
- Assistance with the management of sports services and the organization of physical and sports activities.