Technology, Economics - Management

DEUST ACTION AND MARKETING OF SPORTS SERVICES

  • Target level of study

    two years of postsecondary education

  • ECTS

    120 credits

  • Duration

    2 years

  • Training structure

    Faculty of Sports Science

  • Language(s) of instruction

    French

Presentation

 (Subject to opening)

Holders of the DEUST (University Technical Diploma) in Sports Product Marketing and Promotion supervise and lead sports and leisure activities, ensuring the safety of participants and third parties. They are responsible for the administrative and financial management of small sports facilities (gyms, stadiums, swimming pools, etc.), overseeing the maintenance of facilities and scheduling the use of equipment and rooms. They guide the public towards suitable services and offer different subscription options. They lead the physical and sporting activities included in the project.

In the field of sales, they are primarily responsible for promoting and marketing sports products or brands to customers or professionals: works councils, local authorities, government agencies, clubs, etc. Prospecting, customer loyalty, and launching operations are an important part of their work. As a salesperson in a specialty store or supermarket, they manage the sporting goods section (products, equipment, accessories, etc.) and advise customers. In order to best satisfy customers, they must stay abreast of the latest technical innovations.

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Objectives

The intervention, the leitmotif of the first year of the DEUST, will serve as a basis in the second year of the DEUST to move further towards the organization of sporting events (Raid DEUST), marketing, sponsorship, etc.

This two-year vocational training program is a Level III diploma (two years of postsecondary education), awarded by the University.  

It is a professional degree, meaning that its purpose is to help graduates find employment, and therefore to make them immediately employable.

Students will be able to meet the expectations of employers in the sports services promotion and marketing sector.

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Organization

Open alternately

This course is available on a work-study basis.

Program

See Downloadable Models 

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Select a program

DEUST STAPS ACSS 1st year

DEUST STAPS ACSS 2nd year

Admission

Admission requirements

  • The DEUST is intended for holders of a high school diploma or equivalent, with a suitable profile, demonstrating involvement in sports, participation in activities, training, and initiation in sports, leisure, and tourism organizations. Possession of a BAFA (youth leader certificate) or AFPS (first aid certificate) is an asset.
  • The DEUST is aimed at employees, craftsmen, professionals, job seekers, and people who have interrupted their studies for a year, who wish to complete their training and can demonstrate a level of professionalism in the sports sector (minimum 3 years).
    Support is provided for adults in a permanent teaching workshop in order to increase their chances of success when returning to their studies.
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And after

Continuing education

  • LIC PRO "Marketing of Sports Products and Services" University of Savoie
  • LIC PRO "Outdoor Activities Management and Organization, Sports Tourism Option" University of Poitiers
  • LIC PRO "Management of Small Organizations" University of Perpignan
  • LIC PRO "Organizational Management, specializing in business creation/takeover" IUT Nîmes.
  • LIC PRO "Sports Professions" Talence (Bordeaux)
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Professional integration

The DEUST (University Technical Diploma) in "Sports Services Promotion and Marketing" is a first-level professional qualification equivalent to two years of higher education, which allows graduates to enter the workforce in the field of leisure activities management and supervision.

  • Technician, facilitator.
  • Sales and marketing.
  • Sports goods and equipment advisors.
  • Assistance with managing sports services and organizing physical and sporting activities.
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