Technological fields, Economics - Management

DEUST ACTION AND MARKETING OF SPORTS SERVICES

  • Targeted level of study

    BAC +2

  • ECTS

    120 credits

  • Duration

    2 years

  • Training structure

    STAPS Faculty

  • Language(s) of instruction

    French

Presentation

 (Subject to opening)

The holder of the DEUST "Action and Marketing of Sports Products" supervises and animates sports and leisure activities while ensuring the safety of participants and third parties. He/she ensures the administrative and financial management of a small sports structure (gymnasium, stadium, swimming pool...), controls the maintenance of the facilities, establishes the schedule for the use of the equipment, the occupation of the rooms... He/she directs the public towards adapted services and proposes different subscription formulas. He/she leads the physical and sports activities included in the project.

In the field of commercial action, he/she is mainly responsible for the promotion and marketing follow-up of sports products or a brand to customers or professionals: works councils, communities, administration, clubs .... Prospecting, loyalty building, launching operations are an important part of his activity. As a salesperson in a specialized store or in a supermarket, he/she manages the sporting goods department (products, equipment, accessories, etc.) and advises the various customers. In order to best satisfy customers, he/she must keep abreast of the latest technical innovations.

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Objectives

The intervention, leitmotiv of the 1st year of DEUST, will be used as a basis in DEUST 2nd year to go more towards the organization of sports events (Raid DEUST), marketing, sponsoring...

This 2-year professional training is a level III diploma (bac +2), delivered by the University.  

It is a professional diploma, which means that its purpose is to help graduates find a job, and thus to make them immediately employable.

Students will be able to meet the expectations of employers in the entertainment and sports marketing industry.

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Organization

Open in alternation

This course is open on a sandwich basis.

Program

See Models for download 

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Select a program

DEUST STAPS ACSS 1st year

DEUST STAPS ACSS 2nd year

Admission

Conditions of access

  • The DEUST is aimed at holders of a baccalaureate or equivalent, with a suitable profile, justifying an involvement in sports, a participation in the animation, training, initiation in sports structures, leisure, tourism. Having a BAFA, AFPS (first aid certificate) are assets.
  • The DEUST is intended for employees, craftsmen, professionals, job seekers, people who have interrupted their studies for a year, who wish to complete their training and who have a level of professionalism in the sports sector (3 years minimum).
    A permanent pedagogical workshop is provided for adults in order to increase the chances of success when resuming their studies.
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And then

Further studies

  • LIC PRO " marketing of sports products and services " University of Savoie
  • LIC PRO " animation Management and organization of outdoor activities option sports tourism " University of Poitiers
  • LIC PRO " Management of small organizations " University of Perpignan
  • LIC PRO " Management of organizations speciality creation/takeover of companies " IUT Nîmes.
  • LIC PRO " Sport professions " Talence (Bordeaux)
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Professional integration

The DEUST "Action et Commercialisation des Services Sportifs" is a first level of professional qualification at Bac + 2 which allows an entry in the active life for the supervision and the management of leisure practices.

  • Technician, animator.
  • Commercial action, sales.
  • Consultants in sports products and articles.
  • Assistance in the management of sports services and the animation of physical and sports activities.
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